Creative Brand Communications

Genius Experiential Stunt from Heineken.

Italy: Heineken enrolled university professors, girlfriends and several bosses to convince hundreds of football loving students, boyfriends and employees to go to a classical music and poetry recital and miss one of the biggest games in months – Real Madrid vs AC Milan.

All of them couldn’t say no and were roped into the concert.

Here’s what happened.

love it!

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]


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