THE FACE OF BEAUTY REVEALED.

  • New study reveals Natalie Portman and David Gandy are the most scientifically beautiful celebrities alive today, closely followed by Scarlett Johansson, Taylor Swift, Chris Hemsworth and Bradley Cooper
  • Top 10 most beautiful male and female celebrities according to science revealed to celebrate the launch of the beautifully designed Samsung Galaxy S6
  • Scientists reveal the archetypal most beautiful male and female faces including blue eyes for men, brown eyes for women and brunette hair for both
  • Study also reveals differences in gender perceptions of facial beauty

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Natalie Portman and David Gandy are the most beautiful people alive today – that’s the verdict of a new scientific study which shines a unique spotlight on our perceptions of beauty in the modern age. The US born actress and British model were closely followed by Scarlett Johansson, Taylor Swift, Chris Hemsworth and Bradley Cooper in the wide ranging study which also reveals the archetypal faces of male and female beauty.

Samsung engaged Dr Chris Solomon, a leading world expert in facial mapping, to lead the study which was specially commissioned to celebrate the launch of the Samsung Galaxy S6, the technology firm’s most beautifully designed smartphone to date.

The two month long study involved a sample group of a hundred British adults and utilised the latest photofit and facial geo-mapping software to provide a compelling overview of our modern perceptions of ‘beauty’.  A sample group of 100 people created a composite of their most beautiful face, taking into account a range of features including eyes, eyebrows, nose, mouth, hairline and face shape, which were then surveyed by a sample group of a further 100 people utilising the Samsung Galaxy S6 to swipe through these faces and rate their attractiveness. The results allowed the research team to create a series of composite pictures detailing the archetypal faces of male and female beauty, as well as a range of gender differences in our perception of beauty.

The Archetypal Faces of Beauty

The study revealed that we find the following the most important factors when it comes to assessing male and female beauty:

 

FemaleMale
Almond-shaped, brown eyes: 0.48* distance apart from eye centres, each is 0.23 widthArched, shaped eyebrows: 0.125 distance above eyesSlim, small nose: 0.37 length, 0.1 wide at bridge and 0.25 wide at base

Full lips: mouth 0.38 wide

Regular, smooth jawline: chin 0.21 length

Heart-shaped face: 1 wide at eyes, 0.81 wide at mouth and 1.44 long

Brunette hair

Near perfect facial symmetry

Oval-shaped, blue eyes: 0.46 distance apart from eye centresMedium-thick eyebrows, straight with curved ends: 0.07 distance above eyesSlim, mid-length, straight nose: 0.38 length, 0.11 wide at bridge and 0.26 wide at base

Average lips (neither full nor thin): mouth 0.35 wide

Square jawline: chin 0.27 length

Oval-shaped face: 1 wide at eyes, 0.88 wide at mouth and 1.33 long

Brunette hair

Near perfect facial symmetry

*Face width at the height of the eyes = 1 unit. All other measurements use this unit and are thus a ratio in proportion to it.

The Most Scientifically Beautiful Celebrities

The sample group enabled the research team to build a geometric facial map incorporating every metric measured for the most beautiful male and female faces, such as width of mouth, thickness of lips, vertical and horizontal eye dimension, eye separation, nose length and width, brow length and width, chin length, face length and width and visible nostril area.

These geometric maps of the most beautiful male and female faces allowed the team to scientifically rank the celebrities that most closely match our ideal perceptions of beauty:

RankFemale CelebritiesMale Celebrities
1.Natalie PortmanDavid Gandy
2.Scarlett JohanssonChris Hemsworth
3.Taylor SwiftBradley Cooper
4.Kendall JennerDavid Beckham
5.Keira KnightleyRobert Pattinson
6.Cheryl Fernandez-VersiniJustin Bieber
7.Angelina JolieAshton Kutcher
8.Rita OraZac Efron
9.Cara DelevingneHarry Styles
10.Emilia ClarkeMax Irons

Interestingly models Rosie Huntington-Whitely, Kate Moss and Miranda Kerr also did not rank in the Top 10, placing at 15, 18 and 19 respectively.  Kendall Jenner also placed significantly higher than older sister Kim Kardashian, with Kendall ranking at number 4 and Kim at 20.

Ines Van Gennip, Marketing Director of IT & Mobile, Samsung UK and Ireland, comments on the research:

“To celebrate the launch of the Samsung Galaxy S6, our most beautifully designed smartphone to date, we commissioned a study to look at the nation’s perceptions of beauty and provide a scientific design map of ‘the perfect face’.  There are clearly parallels between what is consider attractive and great design – from symmetry to curves and straight lines, which are all paramount considerations and now reflected in our own product design process.  It’s fascinating to see that whilst beauty may be in the eye of the beholder, there is in fact a scientific reason for why certain types of faces are commonly considered the most attractive.”

Dr Solomon says of the study:

“The Samsung Galaxy S6 Beauty Audit reveals some interesting results about what Brits consider to be the epitome of beauty.  It’s been fascinating to see how some celebrities that are regularly noted for their attractiveness are also the most beautiful from a scientific viewpoint.  It’s important to note that these are the idealised faces according to those living in the UK, so a study in Asia or Africa for example would no doubt have different results.”

Beauty according to gender:

Dr Solomon explains the differences that were seen between men and women’s perceptions of ideal beauty:

“For the male face of beauty, women drew a more feminine face than men – women rate a softer jaw-line, slimmer face, fuller lips and clean-shaven look as the most attractive, compared to the more masculine appearance that is considered the most attractive by men.

Interestingly for the female face of beauty, women rated a sexier appearance as the most beautiful than their male counterparts – women perceived fuller lips, a slimmer face, larger eyes and higher cheekbones as the most beautiful, more so than the male population.

Overall it would seem that women prefer the clean-cut ‘boy next door’ look while men are not so focussed on an overtly sexy look as is often assumed.”

Ideal Perceptions of Beauty Split By Gender:

Male Perception:

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Female Perception:

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Male Perception:

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Female Perception:

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Methodology of Facial Analysis

Dr Chris Solomon (University of Kent) conducted the study as follows:

  • A sample group of 100 people created a composite of the face they considered to be the most beautiful using the EFIT-V PhotoFit software used by the UK police, taking into account a range of features including eyes, eyebrows, nose, mouth, hairline and overall facial beauty.
  • These faces were then put to a sample group of a further 100 people (different to the first sample group), who used the Samsung Galaxy S6 to swipe through the faces and rate their attractiveness and that of their individual features.
  • Facial mapping software was then used to combine the faces and their ratings to create geometric maps of the ideal male and female faces. These were then used in a comparison to the geometric maps of celebrity faces, who were ranked according to the closeness of the match of the same facial landmarks to those on the ideal geometric map.
  • Metrics measured in the geometric facial map include width of mouth, thickness of lips, vertical and horizontal eye dimension, eye separation, nose length and width, brow length and width, chin length, face length and width and visible nostril area.
  • Sample groups were representative of the UK population.

 

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