Creative Brand Communications


March 30, 2015

Le Labo and Hiro Clark redefine the smell of new clothes.

If you ever haven’t had time to shower and thought to yourself, “I really wish I smelt like ‘smoking wood alloy'”, today is your lucky day! Got £86 to spare? Perfumery Le Labo and clothing label Hiro Clark have teamed-up to design a new sensory experience: the scented t-shirt.


With a scent lasting for around a dozen washes, the t-shirts feature a woodcut design (inspired by the scent) and the phrase “THERE ARE MIRACLES HERE”. The first woodcut design has already sold-out with only a limited batch having been released.

Called “Smells Like You”, this project was inspired by romance. LeLabo’s co-founder Fabrice Penot explained to The Independent that the idea stemmed from couples’ habits of stealing each other’s perfume and t-shirts.


GQ has labelled the product: “The Sexiest Way to Wear a Smelly T-Shirt”, but at £150 a bottle, it would actually be cheaper to buy the scent and use it on a t-shirt of your own… then you could wash the shirt as much as you like.

Images (c) Independent


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