March 4, 2010
Spiderman: You’re Fired.
USA: Writers at Marvel Comics have taken rising levels of global unemployment as the inspiration for a publicity inducing plot twist. Yes spider-man may be able to spin a web of any size, but he’s also been fired.
“He’s fired very publicly at a big press conference,” said Spider-Man group editor Stephen Wacker. “He can’t sell his photos anywhere. He’s left without any prospects in the worst economy in three generations.”
The New York Times comments; “The wall-crawling Marvel Comics hero will have to depend on his thrifty sense as much as his Spidey-sense in the months to come as a new story sees him become the latest addition to the nation’s ranks of unemployed.!
[Keeping tabs on the art of promotion with this occasional ’stunt of the day’ blog ….]