Creative Brand Communications

Spiderman: You’re Fired.

USA: Writers at Marvel Comics have taken rising levels of global unemployment as the inspiration for a publicity inducing plot twist. Yes spider-man may be able to spin a web of any size, but he’s also been fired.

“He’s fired very publicly at a big press conference,” said Spider-Man group editor Stephen Wacker. “He can’t sell his photos anywhere. He’s left without any prospects in the worst economy in three generations.”

marvel pr stunt

The New York Times comments; “The wall-crawling Marvel Comics hero will have to depend on his thrifty sense as much as his Spidey-sense in the months to come as a new story sees him become the latest addition to the nation’s ranks of unemployed.!

[Keeping tabs on the art of promotion with this occasional ’stunt of the day’ blog ….]


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