Creative Brand Communications


March 2, 2010

Kentaro Announce Brazil World Tour with Nike.

Specialist football rights agency Kentaro has finalised the sponsorship programme for the latest leg of its Brazil World Tour concept, by concluding a Presenting Sponsorship package with Nike for its Nike (Red) Campaign.


Brazil will play the Republic of Ireland at the Emirates Stadium on March 2nd in a game to be broadcast live on ITV1 in the UK, on RTE in Ireland, Globo in Brazil and in over 100 countries worldwide. All worldwide sponsorship and television distribution agreements are handled by Kentaro.

Kentaro has brokered the deal for Nike to have broadcast sponsorship of the game on both ITV1 and RTE, as well as having a majority of the LED inventory and a range of other rights, including the use of a red ball and red goal nets. “Having concluded the deal with ITV1 and RTE, we are even more delighted to have Nike as the lead sponsor on the night,” said Jonathan Hill, COO of Kentaro.

The game on March 2nd will be the fifth Brazil World Tour game Kentaro has taken to the Emirates Stadium and further cements the strong working relationship between Kentaro and Arsenal FC.

Tom Fox, Chief Commercial Officer at Arsenal, commented: “Arsenal is delighted to once again be working with Kentaro in bringing another glamour international friendly match to the Emirates Stadium. We are also delighted that Kentaro has brought our existing partner Nike to this game, giving Arsenal further opportunity to be associated with the (Red) Campaign.”

Other Brazil World Tour sponsors for this match include Brazilian blue-chip companies ITAU Bank, Ambev and Embratel.

The innovative concept follows just weeks after Kentaro’s ground-breaking internet-only, broadcast exclusive of an England game.

Tickets are available here.


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