Creative Brand Communications


October 14, 2014

Shoppers Are Climbing The Walls At North Face.

Unsuspecting customers at this pop-up North Face store in Korea are forced to grab on to climbing walls when the floor disappears beneath them.

Then, a tempting North Face jacket descends from the ceiling , just out of their reach, and a 30-second timer appears.

Totally freaked out, they are given a choice.

via Ad Week


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