October 14, 2014
Shoppers Are Climbing The Walls At North Face.
Unsuspecting customers at this pop-up North Face store in Korea are forced to grab on to climbing walls when the floor disappears beneath them.
Then, a tempting North Face jacket descends from the ceiling , just out of their reach, and a 30-second timer appears.
Totally freaked out, they are given a choice.
via Ad Week