Creative Brand Communications

RNLI to open most controversial Shoreditch bar yet.

We’ve seen owl bars, cereal bars, even porridge bars, but east London has a new, altogether more unusual watering-hole (water being the operative word) heading its way.


The H2Only Bar will open on Friday to mark the launch of the RNLI’s new campaign that challenges Brits to drink nothing but water for 10 days (starting June 2nd).

According to The Evening Standard, the bar “will house a single cold water tap and a stack of cardboard cups when it opens for one day only in Shoreditch.”

RNLI lifeboat helm Andy Mayo, from Chiswick lifeboat station, said: “We rely on public funding to help us stay on the water rescuing anyone who needs our help, so we’re asking people to stay on the water themselves for 10 days.

“Our temporary bar is a fun, cheap way to recruit Londoners and raise awareness of the amazing work the RNLI does.

“It costs over £410,000 a day to run the lifesaving service, and during the same 10 days in June last year the RNLI saved nine lives, rescuing 478 people.”


The H2Only Challenge kicks off on Tuesday June 2. Visit to hop on the wagon.



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