Creative Brand Communications

Pizza Just Got Better.

No-one has ever said “Pizza? Nah, I’m ok thanks.”

It’s the food of champions. A feast fit for a King. When pizza and PR combine I can’t help but take notice. When you order one the only thing that could do with a little spicing up is the delivery.

A friend of mine encourages the delivery driver to draw a picture of a dinosaur on the box, but if you’re a little more mature than that you might be excited by Dominos latest trial…

In New Zealand the pizza giants are trialing autonomous pizza delivery robots. The Domino’s Robotic Unit (DRU) was developed by an Australian start up called Marathon and won’t open until the intended recipient scans a code from their phone on the robot.

We’re one step closer to a automatic pizza utopia. I, for one, welcome our new robot overlords.

via The Drum


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