Creative Brand Communications


July 1, 2013

Paddy Power Launch Royal Baby Bets.

London: Monday 1st July: A mere 13 days until the royal baby’s official due date, Paddy Power sent four oversized babies wearing nappies and crowns to Buckingham Palace screaming about the bookmaker’s royal baby betting markets.


A Paddy Power spokesperson comments: “According to our patriotic punters we could soon be welcoming Princess Alexandra or Prince George, born on the 17th of July with brown hair weighing in at 7lbs. They say the best things come to those who wait and anyone taking up our 500/1 accumulator could be next in line for a right royal payout should their hunch come good.”


Wearing hand crafted silicon masks the giant babies, who together weighed in at a crèche busting 80 stone, also visited Boujis nightclub, a notorious royal hangout and St Mary’s hospital.


Each baby was sporting a customised ginger, blond, brown and black tuft of hair in a nod to Paddy Power’s ‘Hair Colour’ market which has proved a big pull for patriotic punters with over 2000 bets staked in the last month alone.

The latest hair colour odds on a ginger heir are 7/1, brunette 6/4, black hair 2/1 and blond is 7/2.



Latest Articles