Creative Brand Communications


January 20, 2014

Paddy Power install waxwork of Sir Alex Fergusson outside Old Trafford.

Mischievous bookmaker Paddy Power have installed a wax work of former Manchester United manager Sir Alex Ferguson outside Old Trafford, with the following sign: “In case of Emergency at Old Trafford, Break Glass.”


A post on the bookmaker’s blog reads; ‘We’ve brought Fergie back to Old Trafford. Sort of. Well, in wax work form. In a high covert operations that was only partially undermined by the massive Paddy Power logo emblazoned on the side, we brought Fergie to Old Trafford once again….Yes, it appears it was made by someone who has no idea what Sir Alex Ferguson looks like, but still – it’s Fergie back at Old Trafford – what more do United fans want?’


The stunt was pulled this morning following Chelsea’s 3-1 victory over the Premier League Champions, who are struggling under new manager David Moyes.

The company revealed the stunt via Twitter and have already picked up hundreds of RT’s.

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