Creative Brand Communications

Our top picks of the Brands going green for St Patrick’s Day celebrations.

st-patricks-day

St Patrick’s Day is being celebrated around the world today. The day honours the patron saint of Ireland, but celebrations are held around the world.

This is the perfect opportunity for businesses to capitalise on some fun and festive marketing. Each year we see a number of successful campaigns on social media.

Here are our picks of brands that got into the St. Patrick’s Day celebrations this year:

FIFA 17 releases special green cards collectables to celebrate St. Patrick’s Day, “The Green Team” out from 16th to  20th March.

To help with any miscommunication that might arise, Innocent has created this handy guide that show the true meanings behind common Irish terms and phrases [insert pic]

In an attempt to show their appreciation to St. Patrick’s Day, Starbucks, championing the hipster ideology reminded everyone that they “always wear green” posting this picture.

Tourism Ireland organised a group of Irish dancers to perform on Westminster Bridge and on the London Underground, bringing a smile to everyone’s faces and helping to deliver the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

The doughnut chain Krispy Kreme is celebrating St. Patrick’s Day by changing the name of its original glazed doughnuts to the Irish-sounding O’riginal Glazed. In keeping with the theme, the chain is also bringing back its specially formulated green dough to make green doughnuts.

“St. Patrick’s Day is the perfect occasion to change the colour of the Original Glazed, and our customers love sharing them with family and friends,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

Paddy Power releases special snap-chat filters that celebrates both the race and St. Patrick’s Day today.

 

@roxana_raileanu

 

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