January 20, 2009
Music PR: The Ivors Hire Taylor Herring.
The British Academy of Composers & Songwriters have hired Taylor Herring to handle publicity for The Ivors 2009.
The Ivor Novello Awards are internationally respected as Britain’s major platform for recognising songwriting and composing talents. The awards celebrate the creative forces behind the UK music industry and are judged and presented by the writing community.
Now in their 6th decade, the list of previous award winners reads like a who’s who of the British music industry and includes Sir Paul McCartney, Oasis, Lord Andrew Lloyd Webber, Chris Martin, Damon Albarn, Amy Winehouse, Gary Barlow, Mick Jagger, Robbie Williams and Annie Lennox.
The agency won a three-way pitch for the account and has been tasked with devising a campaign to increase pre-awareness of both the awards ceremony and the Academy’s work.
Taylor Herring will also be working to promote The Ivors long time sponsors – the Performing Rights Society alongside the media management of the awards itself.
The account will be led by Managing Partner Peter Mountstevens who will report to Margherita Watt, PR Manager for The British Academy of Composers & Songwriters.
Watt comments; ‘Taylor Herring presented us with a number of creative and ingenious ideas which were aimed at generating awareness above and beyond the Awards night itself – we are delighted to be working with them for the 54th Ivors.’
The award categories include Best Song Musically & Lyrically, Best Contemporary Song, Best Original Film Score, Best Television Soundtrack Album Award and Best Selling British Song
The 2009 Ivors will take place on the 21st May 2009 at the Grosvenor House, London.
Taylor Herring has worked with some of the biggest names in the industry providing a mix of promotional support to artists, major labels and events. Recent projects include; Mark Ronson, Leona Lewis, Robbie Williams, MTV and Orange Unsigned Act on Channel Four.