Creative Brand Communications


February 19, 2015

Mickey’s Got Moves.

Disney Characters Shadow Shoppers in Long Island Mall

With New York freezing over, there is nowhere more in need of a little ray of sunshine.

And this hasn’t gone unnoticed by Disney, who chose a snow-covered Long Island Mall to stage their recent interactive stunt which formed part of the ‘Disney Side’ campaign.

Unsuspecting shoppers at the Westfield Sunrise Center in Massapequa had their hearts thawed by characters including Mickey Mouse, Goofy and Donald Duck as well as an array of others.

According to the Huffington Post, “the characters were working behind the opaque windows of the ‘Umbra Penumbra Magic Shop’ … The name of the shop refers to two parts of a shadow.”

As shoppers walked past, they would find themselves face to face with their Disney shadow, who then mimicked all of their movements. One even tried to catch out Mickey by starting a dance off, but as it turns out, that mouse has got some serious moves!

Watch the video here:

Image and Video (c) YouTube


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