March 1, 2010
Innocent: Buy One Get One Bee.
UK: Innocent is partnering with the National Trust for a new on-pack promotion in a bid to help champion beekeeping. The “buy one get one bee” offer is part of a new push by the National Trust to help reduce the disappearance of bees in the UK.
From mid April to July, new bottles and cartons of limited edition Lemons, Honey and Ginger innocent smoothies will offer free bee-friendly wild flower seeds packets, enabling consumers to create new habitats for the bees. Innocent will also set up a website in May to enable consumers to watch the bees making the most out of the new hives using a live “bee cam”.
Source: Marketing Week
Keeping tabs on the art of product promotion with this occasional ’stunt of the day’ blog ….