Creative Brand Communications

Hyundai’s message to space.

This could quite possibly be the most extravagant ‘I love you’ note of all time, some would even say it’s out of this world…

On the 14th April, Hyundai helped 13 year old Stephanie from Houston, Texas, daughter of an ISS astronaut, deliver a very big message to her hard-to-reach father.

It took eleven Hyundai Genesis cars driving in perfect formation across Nevada’s Delamar Dry Lake to carve out the words “Steph [hearts] you!” in letters big enough to be seen from space.


The message, which was visible from the International Space Station, measured an astounding 5,556,411.86 square metres, earning its place in the Guinness World Record as the largest tyre track image ever.

This heart-warming stunt forms part of Hyundai’s New Thinking Campaign.

Image and Video (c) Hyundai Worldwide


Latest Articles