Creative Brand Communications

Human Helix Hits Kings Cross.

A beautiful acrobatics performance livened up the commute at Kings Cross Station yesterday to promote Cancer Research UK’s final year of fundraising.

According to their website, Cancer Research UK has pledged an incredible £100 million for the Francis Crick Institute.

The performance in Kings Cross marked the launch of that fundraising pledge, and involved a stunning display of ahtleticism and acrobatics which culminated in the acrobats producing a Human DNA Helix.

Amazing acrobatics Image (c) Cancer Research

Since the DNA stands for the very complicated Deoxyribonucleic, we think this stunt deserves a more simpler DNA tagline: Do Not Attempt (at home or anywhere else)!


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