Creative Brand Communications


March 3, 2015

Hula Hoop your way to personal space.

We’ve all been there, that awkward moment when you’re violently thrust against a complete stranger on the tube, the intimacy of which makes you feel like they really should have bought you dinner first.

In the summer it’s trying to avoid the inevitable pit-to-face scenario and the winter’s no better with other people’s incomprehensibly fluffy scarves causing havoc with normal breathing logistics.

And no, this isn’t because no matter how many times we travel across London, none of us will ever believe another train is coming within a minute, we just happen live in one of the most densely populated cities on the planet.

Enter Jack Beveridge.

hula hoop2


This young designer wants to remind Londoners about the vast number of parks and gardens protected by the National Trust across the country – parks and gardens where personal space is a given.

His award-winning campaign, entitled ‘More Space’ aims to give city-dwellers (200 Londoners to be precise)…well…more space. But how, you ask?

With a giant green hula hoop of course.

hula hoop

According to DesignTaxi, “Beveridge’s conceptual project consists of walking across the sidewalks of London with the hula hoop, allowing curious onlookers to enjoy a taste of personal space with the huge ‘circle’.”

Alongside the video, which can be viewed below, the campaign also features digital, ambient and press ideas.

Video and Images (c) Jack Beveridge


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