Creative Brand Communications


August 9, 2022

House Of Dragon throne revealed at Tower Of London.

Game of Thrones fans and visitors to the Tower of London were the first in the UK to take a seat on the imposing new-look Iron Throne this morning, as it was unveiled in front of London’s legendary medieval fortress. 

The Iron Throne is the ultimate symbol of conquest, forged from the blades of Aegon Targaryen’s defeated foes after he conquered Westeros. No stranger to power battles, the Tower is a fitting historical spot for The Iron Throne. The fortress was built by William the Conqueror nearly 1000 years ago, after his own bloody War of Conquest.  

The Tower’s famous Yeoman Warders – nicknamed Beefeaters – were close at hand this morning, as the Iron Throne was unveiled in front of the iconic White Tower, which houses the Crown Jewels. The new-look Iron Throne will give fans of the fantasy blockbuster the chance to have a once-in-a-lifetime selfie on the seat of power.

The Throne was brought to the Tower by streaming service NOW ahead of the launch of House of the Dragon, the eagerly awaited prequel to the global hit series Game of Thrones, airing on Sky and NOW from 22nd August. 

Jamie East, co-host of Sky Atlantic’s Thronecast & House of the Dragon Premiere Special said: “Set 200 years before the events of Game of Thrones, House of the Dragon will transport fans to Westeros at the height of Targaryen rule. We’ll discover an Iron Throne of far greater scale and decadence, made from the warped and melted swords of the Targaryen’s defeated enemies, symbolic of the Targaryen’s huge power and influence at this time.” 

Game of Thrones celebrity superfan Sam Thompson, was one of the first to take his seat on the Throne this morning, as cosplayers and fans queued outside the Tower.  

The imposing 12ft by 10ft Iron Thone, dressed in Targaryen banners is being exhibited at the historic castle today (August 8th) and tomorrow, before Sky and NOW’s House of the Dragon premiere next week in Leicester Square. Fans and Visitors to the Tower of London will be able to discover more about the news series via a QR code next to the Iron Throne.  

As well as being able to rule like a king or queen of Westeros for a few moments, those with tickets to the Throne today and tomorrow also have a chance to win tickets to the star-studded UK Sky premiere in Leicester Square on August 15. 

House of the Dragon, the eagerly awaited prequel to the global hit series Game of Thrones, will be airing on Sky and streaming service NOW from 22nd August. 

The Throne will then be taken on tour, going on show at sites in London, Cardiff and Edinburgh during August. 


Tower of London dates: 

Location: Tower of London, London, EC3N 4AB 

Dates: Monday 8th August, Tuesday 9th August 2022 

Times: Open from 10.00am – 5.00pm 

 Tour dates: 

  • Leicester Square, London – 15th August 
  • Cardiff – 17th August 
  • White City, London – 20th – 21st August 
  • Calton Hill, Edinburgh – 24th – 25th August 


House of the Dragon airs on Sky Atlantic and streaming service NOW from August 22. 


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