Creative Brand Communications

Fans join Biffy Clyro inside new virtual reality music video.

A new futuristic experience created by Samsung will tour UK music festivals this summer

  • Fans are plunged into the heart of the action inside the band’s video in a ground-breaking rock and roll first
  • The VR promo, screened within the Samsung Hypercube, will be experienced by tens of thousands as it tours UK festivals
  • Rock favourites Biffy Clyro have helped to devise the pioneering audio-visual first
  • Music fans taste the excitement of being up close to the band for a truly immersive experience

Rock superstars Biffy Clyro have created the UK’s first immersive music video using virtual reality technology to allow viewers into the midst of the action, thanks to tech giant Samsung.


The VR video for their new track Flammable, allows fans to be at the heart of an action packed, epic performance. All set to take place within a giant experiential structure, the specially-created “Hypercube”, touring festivals this summer.

Visiting Boardmasters, Glasgow Summer Sessions and Bestival, the three and a half storey high Samsung Hypercube studio allows festivalgoers to feel so incredibly close, they will expect to feel the sweat flying off the trio as they step inside a moment of music history.


Samsung used the latest in VR technology, 360-degree cameras and the Galaxy S7 smartphone to create the ultimate audio-visual VR experience. It is a music video concept which has never been seen before in the UK.

Once inside the Hypercube, up to 50 festival goers at a time can use the Samsung Gear VR headset and instantly find themselves beside frontman/guitarist Simon Neil and his bandmates James Johnston (bass) and drummer Ben Johnston, suspended in a Perspex box above an abandoned warehouse.

As the band begins to play, viewers can experience the explosive buzz as the pyrotechnics and the laser lighting erupt around them and mercilessly target the box from all directions, complementing the rousing riffs and weighty lyrics of the song to get hearts racing and give users the ultimate all round experience.

Simon Neil, lead singer of Biffy Clyro said, “We’ve worked with Ross before and knew he was the right person to capture us live and we’ve always wanted to get involved in VR so we’re really pleased to Samsung have given us this opportunity. It’s great to create such an amazing experience for our fans – the result is awesome.”

Creative Director, Ross Cairns, comments, “This project was born out of a desire to bring the best parts of live music to an audience so people can feel closer to the band than ever before. Biffy were the perfect partners for this. From inception we focussed on marrying music and technology to appear effortlessly synchronised. We’re delighted to bring the wonders of virtual reality to a generation of music fans in this way and demonstrate how we are empowering people to use technology in a way that allow them to experience the extraordinary. As a brand, we will continue to push the boundaries of what’s possible, merging virtual reality with the real world.”

Bob Workman, SVP Brand Partnerships, Warner Music UK commented, “We’re really excited to bring together Samsung, who are leaders in technology and innovation, with Biffy Clyro who are one of the most exciting and dynamic bands from the UK. Together they’ve created a stunning, immersive and memorable experience that’s sure to delight fans.”

The Samsung Hypercube experience not only gives users an unprecedented first-hand experience of VR, but also gives them an exclusive look at Biffy Clyro’s new video. It is not due to launch publicly until later in the year.

Samsung Hypercube VR Experience tour dates:

:: Boardmasters Festival – 10 to 14 August, Newquay, Cornwall

:: Glasgow Summer Sessions – 26/27 August, Bellahouston Park, Glasgow

:: Bestival – 8 to 11 September, Robin Hill Park, Isle of Wight

Contact Taylor Herring for more details 



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