Creative Brand Communications


August 10, 2016

NOW TV open Naked Sun Terrace In Central London.

With forecasts of a heatwave and celebrities shedding their clothes like they are going out of fashion…London’s first nudist roof terrace encourages people to embrace total freedom by going ‘clothes-free’

  • Terrace includes open-air bar, relaxing sun-bathing areas and even the opportunity to enjoy a bounce on a trampoline or a round of swing-ball
  • Stunning views include Westminster Abbey, The Houses of Parliament, Big Ben and The London Eye
  • NOW TV trialled the ‘clothes-free’ sun terrace to mark launch of their new contract-free Combo

A naked rooftop haven with spectacular views overlooking Parliament Square in Westminster has opened to coincide with the forecast of a mid-August heatwave.


The incredible new ‘pop up’ venue boasts an open-air bar, relaxing sun-bathing areas and even the chance for a quick work-out with a bounce on a trampoline or a round of swing-ball – and no need for any annoying clothes!


The rooftop is the brainchild of NOW TV, who are encouraging Brits to try out being ‘clothes-free’ as well as contract-free, by opening the naked sun terrace to mark the launch of the NOW TV Combo – the UK’s first contract-free TV, broadband and calls bundle.

Gidon Katz, Managing Director of NOW TV, saysAs a nation, it seems we’re increasingly avoiding being ‘tied down’ in life – which is exactly what NOW TV is all about.  With the NOW TV Combo we’re offering people the freedom to get the latest and best TV, broadband and calls, all without a contract. And we’re not stopping there. We’re going to keep breaking away from traditional conventions; firstly contracts, and now clothes, with the NOW TV nudist terrace. We think the naked sun deck is a great way to promote our new “package”!”

The nudist terrace was opened following new research from NOW TV which revealed that young Brits today are truly the ‘No Strings’ generation, as they avoid being ‘tied down’ in life compared to their parents. On average, today’s under 30s are revealed to have had 38% less serious relationships, lived in 28% more countries and worked for 15% more organisations than those 30 years ago.

The naked roof terrace first opened in August and NOW TV is looking to open again on further dates this summer to encourage more people to embrace their contract-free ‘Now You Can’ outlook. The public can get ahead of the crowd and pre-register their interest now at

The NOW TV nudist roof terrace is part of a series of ‘Now You Can’ activities taking place this week, including radio and social media competitions to win a ‘Now You Can’ experiences.

The NOW TV Combo offers the latest and best TV, broadband and calls without a contract – visit for more details.


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