October 7, 2016
Burger King tackle literacy awareness with Drive-Thru Stunt.
According to the World Literacy Foundation, 1 out of 5 people in the world can’t read or write – so Burger King are doing their bit to raise awareness.
The restaurant chain posted menus written in gibberish at one of its drive-thru restaurants in the U.S and captured customer’s reactions.
The social campaign will also feature Facebook and Instagram posts written in foreign languages that fans can “translate” through a tool to reveal messages in English about the power of literacy and education.