Creative Brand Communications


October 7, 2016

Burger King tackle literacy awareness with Drive-Thru Stunt.

According to the World Literacy Foundation, 1 out of 5 people in the world can’t read or write – so Burger King are doing their bit to raise awareness.

The restaurant chain posted menus written in gibberish at one of its drive-thru restaurants in the U.S and captured customer’s reactions.

The social campaign will also feature Facebook and Instagram posts written in foreign languages that fans can “translate” through a tool to reveal messages in English about the power of literacy and education.

h/t AdAge


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