Creative Brand Communications

Blood, Sweat and Festival Tickets.

We’ve all heard of people going to extreme lengths to get into festivals for free, but music fans in Romania – Dracula’s home town – aren’t just leaping the fence…

They’re paying with blood.

Their blood to be precise.



Fret not, this isn’t a result of the folklore legend coming to life.

The Untold, a popular Romanian festival, has teamed up with the country’s national institute for blood transfusion and are offering festival goers a 30% discount in exchange for a blood donation.

Well, as long as you’re not scared of needles…

Images (c) CNBC / The Star


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