Taylor Herring News « Taylor Herring

Taylor Herring News

Nat Geo WILD ‘Shark Map’ illustrates the UK’s shark hotspots

Posted on July 17th, 2018 in Taylor Herring News.

Images: free for editorial use

Video: free for editorial use

Hammerheads, blacktips and sand tiger sharks could be heading to UK shores and may inhabit our coastal waters in the next 30 years according to new research released today.

The new study to celebrate Sharkfest on Nat Geo WILD, reveals Britain’s current and future shark population. It predicts that with the rise of sea temperatures and the impact of climate change we could see non-indigenous species of sharks from the Mediterranean making their way to the British coastline by 2050. 

Nat Geo WILD specially commissioned Dr Ken Collins, former administrator of the UK Shark Tagging Programme and Senior Research Fellow at the University of Southampton, to map the future of Britain’s shark population to celebrate the start of Sharkfest, a week-long series of TV programming dedicated to sharks. Featuring jaw-some specials and capturing never before seen shark behaviour, Sharkfest aims to raise awareness about these incredible creatures.

The new ‘Shark Map of Britain’ released today estimates that there may be currently over 10 million small sharks and 100,000 larger sharks in British waters, as well as some 40 different species, including Thresher, Basking and Nursehound sharks. 

Dr Ken Collins, Senior Research Fellow University of Southampton, based at the National Oceanography Centre, Southampton and former administrator of the UK Shark Tagging Programme, said:

“It’s likely we will be seeing more sharks spread from warmer regions such as the Mediterranean Sea towards our waters in the UK over the next 30 years. These include the likes of Blacktips, Sand tigers and Hammerheads, which are currently found swimming off the coasts of Spain and Portugal.”

The ten new species of sharks that could inhabit British waters by 2050: 

  1. Great Hammerhead (Sphyrna mokarran) – the largest species of Hammerhead, currently found in the Mediterranean, southern Spain/Portugal, Atlantic coast of Africa, North America, Caribbean, South America, and the Indian and Pacific Oceans
  2. Blacktip shark (Carcharhinus limbatus) – currently found in the Mediterranean, southern Spain/Portugal, Atlantic coast of Africa, North America, Caribbean, South America, and the Indian and Pacific Oceans
  3. Sand tiger or Spotted Raggedtooth shark (Carcharias taurus) – currently found in the Mediterranean, African coasts, Atlantic coasts of USA and South America, Australia and South East Asia
  4. Bigeye Thresher (Alopias superciliosus) – currently found in the mid-Atlantic, northern Spain, Indian Ocean, Pacific Ocean
  5. Longfin Mako (Isurus paucus) – currently found in the mid-Atlantic, northern Spain, Indian Ocean, Pacific Ocean
  6. Bronze Whaler or Copper shark (Carcharhinus brachyurus) – currently found in the Mediterranean, southern Spain and Portugal, Atlantic coast of Africa, Atlantic coast of South America, and both sides of the Pacific coast
  7. Oceanic Whitetip shark (Carcharhinus longimanus) – currently found in the mid-Atlantic, northern Spain, and the Indian and Pacific Oceans
  8. Silky shark (Carcharhinus falciformis) – currently found in the Mediterranean, southern Spain/Portugal, mid-Atlantic, Indian Ocean, and both sides of the Pacific coast
  9. Dusky shark (Carcharhinus obscurus) – currently found off the coasts of Spain and Portugal, and off the Atlantic coast of Africa, North America, Caribbean, South America, Indian Ocean and Pacific Oceans
  10. Goblin shark (Mitsukurina owstoni) – currently found off the Atlantic coasts of France, Spain, Portugal and Africa, and in the Indian Ocean off the coasts of New Zealand and Japan

 Cornwall has been named as the UK’s current shark capital with at least 20 species found off the coast, followed by the Scilly Isles and Devon.

Current species indigenous to our waters such as the Basking, Thresher and Nursehound are declining in numbers due to over-fishing and other pressures so need to be protected, says Dr Collins.

Dr Collins added: “There is considerable debate as to whether we have Great White Sharks in UK waters. I see no reason why not – they live in colder waters off South Africa and have a favourite food source, seals along the Cornish coast. The only argument against there being Great White Sharks in our waters is that numbers worldwide are declining so the chances of seeing one around the UK fall year by year. Though while the potential number of shark species around the UK may increase in the next few decades, the overall number of sharks (especially the larger ones) will fall as a result of overfishing, plastic waste and climate change. It’s really important we work together to prevent a premature extinction of these wonderful creatures.”

Britain’s top ten locations for shark spotting:

  1. Cornwall
  2. Scilly Isles
  3. Devon
  4. Isle of Wight
  5. Pembrokeshire
  6. Caernarfonshire
  7. Anglesey
  8. Isle of Man
  9. Argyllshire
  10. Inverness-shire

Nat Geo WILD installed shark information points on Treyarnon beach in Cornwall this week to educate beach goers about the array of amazing marine life in our ocean and dispel myths about sharks.

A Nat Geo WILD spokesperson commented: “Nat Geo WILD loves sharks! For too long these magnificent creatures have been portrayed in a strictly-one dimensional way, as terrifying predators.  Sadly, now many species are under threat. That’s why we are bringing viewers Sharkfest, a whole week of fin-tastic shark TV. We follow the top scientific researchers as they dive down into the deep, discovering unseen shark behaviour never before caught on camera, and revealing the true awe-inspiring nature of sharks.”

Nearly 8 in 10 (79%) recent shark sightings in the UK have been of the basking shark, although three sightings of blue sharks have been reported in the last two years off the British coast, as well as two sightings of porbeagle sharks, which are often mistaken for Great Whites. Cornwall is the place where you are most likely to spot a shark, with 25 of UK sightings in the past two years taking place here.

In a survey of 2000 British adults by Nat Geo WILD to celebrate Sharkfest, it was found that four in ten Brits admit to suffering an irrational fear of sharks while swimming in the sea.

And with a potential infiltration of sharks on the horizon, more than three quarters of Brits think we’re likely to see shark surveillance and prevention techniques, such as shark nets and shark spotting drones, being used off British coasts in the future.

Despite there being 40 different species of shark currently passing through British waters, more than half of British respondents can’t name more than two types of shark, while 11% can’t name even one shark species. Meanwhile, over 8 in 10 Brits think sharks have been given a bad reputation by the Hollywood film industry.

Nat Geo WILD’s Sharkfest, the number one destination for incredible shark shows, is back this year to raise awareness about the fascinating and thrilling nature of sharks.

This year Sharkfest kicks off with 700 Sharks, which follows the largest school of sharks in Polynesia, as a team of international scientists study them at night when they’re most aggressive. The brave team are rewarded as they capture incredible new behaviours never seen before or caught on camera.

This is followed by Shark Vs. Tuna, which depicts a clash of oceanic titans, breaking down why sharks are the apex oceanic predator.

Finally, Big Sharks Rule reveals expert insight as to why the world’s biggest shark species congregate in one region called “shark central” off the coast of South Africa.

 

Nat Geo WILD’s week-long Sharkfest premieres Monday 16th July and lasts until Sunday 22nd July

https://www.nationalgeographic.com/tv/sharkfest/

easyJet launch European-wide campaign to get kids hooked on a book

Posted on July 12th, 2018 in Taylor Herring News.

Assets free for editorial use:
Images [here]  Video [here]

A new study into child literacy reveals that, almost four in ten parents (38%) said their child has fewer than 10 books at home and on average, British children aged between 6 – 12 have not visited a public library in over six months.

The research by airline easyJet has led to the launch of a European-wide initiative to encourage children to get hooked on a book this Summer – 300 ‘Flybraries’ (flying libraries) hit the runways today stocked with 17,500 children’s books translated in seven languages.

The campaign has been delivered by PR and creative agency Taylor Herring.

The results released today also show that reading for pleasure is in decline with the average British child reading only 11 books a year and spending only four hours a week reading for pleasure (34 minutes per day) in their free time.

The alarming study by the UK’s largest airline easyJet, who polled 2,000 British parents with children aged between 6 – 12, reveals that over a fifth (22%) of parents said their child had not visited a public library in over a year.

Three-quarters of parents (75%) also said that they were concerned that their child’s vocabulary may be affected due to reading fewer books.

easyJet is teaming up with Bloomsbury Children’s Books and Alma Books to put books including; Kid Normal, Peter Pan, Alice in Wonderland, The Jungle Book, Dr Dolittle and The Secret Garden, in passenger seat-pockets as the world’s largest in-flight holiday lending library takes to the skies today.

Tina Milton, Director of Cabin Crew at easyJet said: “This summer we will fly approximately five million families across Europe on their summer holidays and our in-flight lending library is stocked with over 17,500 books ready for children to pick up, read and then leave behind for the next passenger. Reading is so important for fuelling a child’s development, vocabulary and imagination and a flight provides the perfect opportunity for them to get stuck into a book. We are passionate about creating family friendly initiatives that make flying with us fun and easier for parents.”

Campaign ambassadors and best-selling children’s authors Greg James (BBC1 Radio 1) and Chris Smith said: One of the main reasons we wanted to write Kid Normal was to de-mystify the role of ‘the author’ as serious and impenetrable figures, and to show that reading and writing stories is not only one of the most amazing uses of your imagination but to show that it is something that is for everyone.

It’s an incredibly rewarding and fun activity and when easyJet told us their plans to get books into the hands of kids and to encourage them to write their own, we couldn’t have been more keen to get involved. Writing our series of books has been one of the most enjoyable things we’ve ever done and we want to encourage as many people as possible to give it a go.”

The duo launched the initiative at London Gatwick Airport today with a special reading and book signing for young travellers.

The initiative is being supported by the National Literacy Trust who are partnering with easyJet to encourage children to read more books over the six-week school holidays. The partnership means that parents can download fun activities for the family over the summer to encourage literacy. According to the charity’s own research* of over 42,000 children aged 8 – 18, almost one child in ten (9.4%) does not own a book of their own, rising to one in eight (13.1%) children from disadvantaged backgrounds.

Jonathan Douglas, Director of the National Literacy Trust said: “Books have the power to transform children’s lives, which is why it is so alarming that more than three-quarters of a million children in the UK don’t have a single book to call their own, and one in five haven’t been to a library in the past year. Getting books into the hands of children, and helping them discover a love of reading, can set them on the path to a more successful future. easyJet’s Flybrary initiative is a fantastic way of getting thousands of children into reading this summer.”

 Nearly half of the children (42.5%) surveyed by the National Literacy Trust said that they rarely read outside of the classroom with three in ten (30%) admitting that they never pick up a book past school hours. The charity’s statistics also show that the average child (aged 8-18) spends just 26 minutes per day reading physical books.

Additionally, almost all respondents (94%) agreed that the breadth of electronic entertainment devices available today, has led to the decline in children reading for pleasure.

In fact, reading came eighth (44%) in a list of activities that parents believed their children took the most pleasure in, coming in behind watching TV (81%), playing on a smartphone/tablet (72%), playing video games (64%) and watching movies (59%).

Over nine in ten (92%) parents surveyed agreed that digital devices has reduced the attention span of children, making it more difficult for them to get stuck into and finish a book.

easyJet’s fleet of Flybraries will enable children to start reading books on a flight and then when they land download free samples of books at www.flybrariesbookclub.com – the website will also host the airline’s summer writing competition to help children spread their creative writing wings.

Paddy Power’s mobile Drunk Tank hits the streets of Ascot

Posted on June 18th, 2018 in Taylor Herring News.

Download the video [HERE]
Images free for editorial use [HERE]

MEDIA ALERT!

A bold new initiative promising to bring relief to the residents of Ascot has been unveiled today following a spate of alcohol-fuelled brawls at race meetings.

Paddy Power’s ‘Drunk Tank’ service will provide temporary accommodation for up to 50 racing fans to sleep off the booze in clear-sided 6 x 2 metre container mounted on a lorry.

Members of staff will cart drunks off the streets of Ascot in wheelbarrows, before transferring them into the tank. The custom-built unit features a hydraulic tail lift for ease of loading.

Following recent events, the Irish bookmaker unveiled the ‘The Drunk Tank’ ahead of Royal Ascot (tomorrow) in a bid to avert a rumble at Britain’s most prestigious race meeting.

Last week, racecourse bosses announced that punters could be breathalysed or refused admission as part of a crackdown on brawls that have recently marred meetings at Ascot and Goodwood.

Paddy Power today shared video footage of staff participating in a training exercise, as they prepared to tackle tanked-up toffs and inebriated city types with ease and professionalism.

New research by the bookmaker revealed that over eight in ten (85%) of British racegoers agree that horse racing events need to do more to stop alcohol fuelled drunken bad behaviour. Over a staggering four-fifths (88%) also admitted that their racing experience had been ruined by booze-fuelled bad behaviour and drunken antics.

The public service initiative, which Paddy Power are providing at no cost to residents (or drunks), aims to clear the streets of blottoed race-goers and assist the inhabitants of the quaint Berkshire town.

A national poll of 2,000 British racegoers commissioned by the company also revealed that eight in ten (80%) of those surveyed have actively shunned high-profile racing events to avoid drunken fisticuffs and catfights.

The research also revealed that respondents found City boys (59%) to be the worst group of racegoers, followed closely by Hen/Stag do’s (54%) and Toffs (41%).

The top five worst things to witness during a day at the races, according to those surveyed were:

  1. The sight of someone vomiting (62%)
  2. People urinating in public (59%)
  3. Catfight/brawls (52%)
  4. People engaging in sexual activity in public (49%)
  5. People chanting and singing laddish inappropriate songs (43%)

Paddy Power said: “Every year we watch thousands of dapper gents and glamourous ladies descending on Ascot. But the mere whiff of a Prosecco cork seems to set them off. By the second race they’re rolling around the Royal enclosure like wild animals. Our Drunk Tank team will be patrolling the streets of Ascot to ensure the drunks don’t spoil things for residents and decent race-loving folk.”  

Record-breaking jockey and Paddy Power racing ambassador Ruby Walsh said: “I’ve been shocked by the scenes of violence we’ve seen at racing events recently. It’s not something you want to see on a night out let alone a day at the races. There’s no place in any society for that kind of behaviour to be honest.”

Paddy Power estimate an industry-wide figure in excess of a staggering £100 million will be wagered during Royal Ascot. In the festival showpiece, the horse Order of St George aims to reclaim his title in the Ascot Gold Cup on Thursday for Irish challenger Aidan O’Brien, while Sir Michael Stoute’s Stradivarius will strive to lower his colours.

The campaign was devised and executed by PR and creative agency Taylor Herring with Paddy Power’s in house team.

The spot was produced by the agency’s new production arm St Marks Studios.

The film was written and directed by James Herring with Jon Brooks.

For the latest Royal Ascot betting odds visit: https://www.paddypower.com/

 

 

Win at Cannes Lions with this disruptive campaign idea generator

Posted on June 16th, 2018 in Taylor Herring News.

Dreaming up Cannes Lions winning campaigns takes time. A lot of time.

We wondered will there be a future where maybe, just maybe, you could deliver disruptive campaign ideas at the touch of a button?

No more brainstorms.

No more thought showers.

No more flipchart spitballing.

No more frenetic huddles in your bean bag room. (The one with the blue sky painted on the ceiling and that jar of Haribo)

Just imagine.

Well it took around 10 hours of development and a few hundred of lines of code but we finally built an artificial intelligence platform to fully automate the creative process.

Yes – an AI programme that instantly summons buzz-worthy social causes, together with memeable on-point trends and the shiniest new tech  – providing the perfect inspiration.

Ladies and Gentlemen – the future is here….(well, in beta)

As always – we look forward to your constructive feedback.

http://www.ideamicdrop.com/

 

James 

 

 

 

Football legends line up for Betfair five-a-side surprise

Posted on June 12th, 2018 in Taylor Herring News.

Images: free for editorial use 

Video: free for editorial use

An amateur football team from London were left speechless when legends Rio Ferdinand, Michael Ballack, Michel Salgado and Rivaldo were substituted onto the pitch to play against them during a local five-a-side match.

Hidden cameras captured the moment when footballing royalty turned up to hand out a master-class in ‘the beautiful game’.

The former international stars staged the prank with the help of bookmakers Betfair ahead of the start of this year’s World Cup, due to kick off in Russia on Thursday 14th June.

The prank was setup after a number of local teams responded to cryptic DIY posters created by the legends. The mysterious poster gave little information apart from a number of outrageous claims including; the team were ‘proper class’ and had scored ‘100s of goals scored all over the world’.

After an influx of amateur teams looking for a game, the former international players picked out a team to stage the prank on. A team of lads turned up for the game, only to be greeted by an unfit, overweight, middle-aged squad of 50 year olds.

With a coin-toss between the captains complete, the older team showed they had confidence and the guts by making a shrewd bet, the men took to the field to play however, ten minutes into the game the older chaps were in dire assistance of a break. Showing their smarts from the earlier bet, the unfit 50-year old goalkeeper hailed over the superstar substitutes.

The international sensations descended on to the pitch and delivered world-class silky skills, showboating with expert tackles, exceptional goals and infamous signature celebrations. The dream team left the field with minutes to spare to allow the middle-aged team to take all of the glory.

Rio Ferdinand who captained the super sub-international team said: “It was a great feeling stepping back on the field and playing alongside some of the world’s best players, even if it was on a local five-a-side pitch. We had a real laugh staging the prank and I won’t forget the look on the lads faces when we all turned up.”

Stephen Mault, Brand Director at Betfair said: “The country is in fever pitch ahead of the World Cup and we wanted to bring the magic of the game to a local five-a-side team who got the chance of a lifetime to play with football royalty. An estimated £5 billion will be bet across the bookmaking industry during the World Cup and Belgium at 9/1 is the most heavily backed outside team with £356k staked so far. We are placing England at 16/1 to win the competition and Harry Kane is 14/1 to win the Golden Boot. One customer is due to take home just shy of half a million if current European champions Portugal win the World Cup”

Betfair’s open bets on this year’s World Cup can be found at: www.betfair.com

Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed