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Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

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Que the explosions: Fans of The Fast and the Furious franchise get surprised with the ride of their lives in spectacular stunt filled prank video

Posted on March 29th, 2017 in Consumer Electronics PR,Consumer PR,Digital PR,Film PR,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

It was always going to be a good day for the lucky super fans of The Fast and The Furious chosen to spend the day at Universal Studios; however I doubt any of them were quite prepared for what transpired next. Under the pretence that they had been picked to witness a sneak peek “drive-in” of the latest instalment of the franchise, The Fate of the Furious, the participants were invited to sit in a series of gorgeous super cars in front of a large screen. That impression was soon thrown out of the window, or in this case the wall, as in a wonderful case of life imitating art they were soon thrust into a stunt filled re-enactment of some of the more breath-taking moments from the film.

Que the explosions, broken buildings, flipping cars, high speed chases galore and don’t forget the Nos! The stunned participants show an amazing range of reactions from shock to euphoria mixed with a dose of sheer terror as they are put at the forefront of the action courtesy of the professional drivers subtly sitting next to them and behind the wheel.

The broadband company Xfinity working with their Comcast sibling Universal were behind this heart pumping prank as they used the essence of the adrenaline fuelled film to launch their new ultra-high-speed Gigabit Internet Service.

“If you’re going to do a prank these days, it has to be epic,” said Sherri Davis, Xfinity’s senior director of brand experience. “And we’re promoting a new service with over-the-top ridiculous speed, so this made perfect sense.”

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‘Angel of Knives’ created in hopes of spreading anti-knife crime message

Posted on January 24th, 2017 in Attraction PR,creative publicity,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

Artist Alfie Bradley has created a guardian angel, a sculpture called ‘Angel of Knives’ as a monument to those who have been affected by knife crime.

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Bradley, who has previous artistic notoriety for creating a 13-foot-tall gorilla out of 40,000 teaspoons, decided on the creation of the sculpture in order to spread the message of anti-knife violence after his friend was stabbed.

The sculpture, which was constructed in the British Ironworks Centre at Oswestry, Shropshire has helped spearhead the knife amnesty and is over 27-foot-high, weighs around 10 tonnes and is constructed from 100,000 knives, collected from 43 police forces across the UK. The knives were sterilised and blunted before they were incorporated into the sculpture, with the sculpture taking Bradley over 18 months to complete. The face of the angel is a blend of Bradley’s father, grandfather, and great-grandfather.

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The knife collection was part of a national drive in 2015 and 2016, called Save a Life, Surrender Your Knife, to raise awareness of the tragedy of knife crime. ‘Knife bins’ were placed around cities across the UK, where carriers were encouraged to surrender their knives anonymously (no CCTV and no names taken) with no repercussions.

The sculpture has had mixed reactions. Caroline Shearer, a mother whose 17-year-old son Jay Whiston was stabbed to death at a house party in 2012 said

“This is a sculpture of hope. I feel privileged to have my son’s name on it, as I do not want anyone else living our nightmare.”

However, Cheryl Evans, the mother of Warren Graham who died aged 18 after being stabbed 2004, “an angel is pure, a knife is the devil’s creation to the death of our young people and those who use it to end innocent lives… I will not and cannot support this, the fight begins. Maybe you have not lost a child so cannot see the deep-rooted agony this will cause.”

The sculpture will do a UK tour including the fourth plinth in Trafalgar Square and then find a permanent home in the centre of Manchester.

Sussex Police and Crime Commissioner Katy Bourne said: “The sculpture will be a very poignant reminder to us all of the victims of knife crime and it’s vital that we continue to raise awareness of the extremely serious consequences of carrying a knife.”

– @apparentlyimkj

Smoke of the Day

Posted on January 24th, 2017 in branded content,Consumer PR,creative publicity,Digital PR,Health and Fitness PR,stuff we liked,Stunt Of The Day.

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Regardless of the language you speak, there is no louder and clearer message than someone coughing next to a smoker. The pharmacy chain Apotek Hjärtat has chosen to apply this strategy to smokers who gather in one of the busiest places in Stockholm, to deliver their message about smoking awareness, loud and clear.

Ingenious or unpleasant, the new advert is making some noise, in every meaning of the term.
Indeed, to encourage people to refrain from smoking in public, the billboard produces nasty cough noises when somebody smokes within a fifteen-metre radius of it. The billboard is equipped with a smoke detector, and features a young man who starts coughing when cigarette smoke is detected. Once the on-screen man has finished making faces with an accusing look at the guilty person, ads for cessation products are displayed on the screen.

Only one billboard has been installed for the campaign, but the stunt filmed by Akestam Holst agency and uploaded on Facebook has had a noticeably bigger impact. The video has more than 380,000 views, reflecting the campaign’s significant impact on the Internet and especially social media.
Surprise and astonishment can be read on the faces of passers-by, proving that this campaign is definitively eye (and ear)–catching. But is it really effective?

Even if smoking addiction is getting to a record low, in 2014 78,000 deaths were estimated to be attributed to smoking. Comments on the video are varied, but many of them denounce the advert as a bad way to treat an addiction.

‘Believe it or not but we are actually aware of the risks when we smoke,’’ commented one of the viewers
This begs the question – is being rude or provocative really the best ways to change someone’s behaviour? If so, be ready to be yelled at by a billboard the next time your shirt doesn’t match your trousers.

A-maze Dyson and get a job!

Posted on January 19th, 2017 in brand PR,Consumer Electronics PR,creative publicity,Digital PR,stuff we liked,Stunt Of The Day,Technology PR.

Dyson is officially hunting for new talent: the British technology company announced the recruitment of 110 new software engineers. To be hired, there is only one condition: escape “The Smart Rooms” safe and sound .

The Smart Rooms is a series of cryptic software-based encoded puzzles projected onto the walls. They can be solved in teams, or individually. Each room is testing a skill Dyson is looking for in a prospective employee: tenacity, creativity, technical and problem solving expertise. The challenge is similar to “The Crystal Maze”: candidates have to solve the first room to access the second one. The only difference here is that they are not physically moving, everything happens on a screen.

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“Dyson’s ambitions are enormous. The Smart Rooms have been designed to reward those willing to relentlessly question convention, to find new solutions for everyday problems. Only the bold need apply.” said Max Conze, CEO of Dyson since 2011.

Interested? This pop-up challenge will start on the 4th and 5th of February. As for the location… well I might need your help – indeed, to find out where the challenge takes place, contestants need to first find the access code in the video below, and submit it before 25th January.

For now, I can only tell you it will be in London, but nothing more I’m afraid. Which is a shame, I could really use the 360 Eye vacuum cleaner the winner will receive, signed by James Dyson himself.