Model Search PR « Taylor Herring

Model Search PR

Britain & Ireland’s Next Top Model is back

Posted on June 21st, 2011 in Celebrity PR,Event PR,Fashion PR,Model Search PR,Television PR.

LONDON, Tuesday 21st June 2011, Britain & Ireland’s Next Top Model is back…and the competition for the Top Model crown is bigger than ever.  This year the search reaches the next level as the judges hit the road for nationwide auditions, with no stone left unturned in the trawl for true beauty. Exclusive to Sky Living, the seventh series promises more rivalry, higher drama and hotter glamour…

Supermodel Elle Macpherson and the elite panel commence their search by travelling to six cities throughout the UK on the quest to find a fresh faced fashion starlet, and from the opening audition stages right through to the intense finale, viewers will follow the competitors every step of the way.

Returning alongside Elle Macpherson are an esteemed judging panel comprising leading designer Julien Macdonald, supreme stylist Grace Woodward and male model Charley Speed. With their extensive list of fashion credentials, these experts know what they are looking for in the next face of high fashion, and competition between the four has never been fiercer.

Should the hopefuls survive the audition rounds and a mass cull in the dreaded Boot Camp, where 90 girls go down to 13, the models in the making will have their fashion savvy tested at every turn.  Over thirteen weeks the competitors must perfect their catwalk attitude, show off their editorial edge in photo shoots and impress the judges at the dreaded weekly eliminations, when one imperfect pose or clumsy catwalk could mean they are sent home.

This series will also see Elle and the panel joined by a number of high profile guest judges, who hail from all corners of the fashion world, to help the experts decide which girl should continue on in the competition.  Among those lending their professional opinion are former supermodel and fashion legend Janice Dickenson, international model Tyson Beckford, designer Henry Holland, pop superstar Sophie Ellis Bexter and Irish beauty Yvonne Keating. They will be on hand to oversee an exciting line up of challenges, which include a daring nude shoot, where the girls must quickly lose their inhibitions, an underwater photo session, and of course the dramatic makeovers, where emotions run high.

For the winner, this year’s enviable prize package includes a contract with international agency Models 1, a cover and feature within Company magazine and a contract with Revlon cosmetics, whom Elle herself is a global ambassador for. In addition, for the first time ever, the chosen girl will begin her jet-set model lifestyle with a luxury holiday to the Sandals Resort in Jamaica and a brand new Peugeot RCZ.  She will also kick start her fashion career by fronting an international campaign with High Street über-brand Miss Selfridge.  Previous series winners have taken part in campaigns for Swatch, Sony and ASOS, as well as being photographed for Russian Vogue.

The search for the UK’s newest catwalk queen begins as Britain & Ireland’s Next Top Model returns on Monday 4th July at 9pm, exclusively on Sky Living.

Press contact: Taylor Herring PR

Katie Price seeks star talent for her new model agency

Posted on May 13th, 2011 in Celebrity PR,Event PR,Fashion PR,Model Search PR,Television PR.

LONDON, Friday 13th May 2011: Katie Price is ready to prove her business credentials. She has set up her own model agency and is hitting the road to search for a new commercial model.

Businesswoman Katie has set up her own model management company, Black Sheep Management, aptly titled as the agency are looking for an individual who is unique and will break the mould – and Sky Living will follow her exclusively as she strives to make it a big success.

Now she just needs to sign up the talent and is looking for the next big thing.

Katie is searching for a girl or boy with the looks and personality to front big name commercial marketing campaigns.

Katie will travel the length and breadth of the country to uncover a star in the making that has drive, passion and hunger to rival hers, someone who can match Katie Price’s own phenomenal success.

Using her extensive experience, Katie and her team plan to manage and nurture the budding career of the winner and open the door to a life full of magazine covers, money-making endorsements, glamorous parties and a jet set lifestyle.

After Katie has chosen her short listed candidates, the individuals will face a series of challenges in a bid to claim the coveted prize, whilst learning about what it takes to make it in the most cut throat industry of them all. Every week the contestants will be faced with tests of talent and character; including how to stand out and how to trust their instincts.

With lots of behind the scenes footage, Discovered by Katie Price (working title) will give us a unique insight into the ups and downs that goes into establishing her own agency.

Katie explains: ‘This is a really personal mission for me. I know I’m a good businesswoman and if I find the right girl or boy, I would like to sign them to my new agency. I’m looking for someone like me, someone who is determined to devote themselves to their modelling career.  The person I’m looking for needs model looks, a killer body, bags of ambition, a rock-solid personality, the desire to better themselves, a have-a-go attitude and of course, a good sense of humour. Management has been something I’ve wanted to explore for a long time, and I can’t wait to get going.’

Management is the latest addition to Katie Price’s business empire, which also includes her own reality show, over 3.7 million books  sold to date, her own clothing line and perfumes, all of which have led to Katie becoming one of Britain’s most successful business women.

Head of Factual Entertainment for Sky Entertainment, Mark Sammon says; “Katie has proved herself to be an astute business woman.  She knows what she wants and also how to get it.  It’s fantastic that she’s giving us access to her new venture.  We can’t wait to see what talent she and her team of industry experts uncover”.

Glen Middleham, Mark Wagman and Jane Robinson are Executive Producers for Marvellous Creative Group, Ed Arriens is Series Producer and Mark Sammon is Head of Factual Entertainment for Sky Entertainment.

Discovered by Katie Price comes to Sky Living in the Autumn.

Potential applicants can register at [email protected]

Press Contact: Taylor Herring PR

Taylor Herring to promote all-new Katie Price show on Sky Living

Posted on January 17th, 2011 in Celebrity PR,Event PR,Fashion PR,Model Search PR,Television PR.

LONDON, Monday 17th January 2011. Broadcaster BSkyB has hired Taylor Herring to handle programme publicity for a new long-running Katie Price observational documentary series that will air on Sky Living across the Spring and Summer months before returning for an Autumn run.

Katie will feature and star in the exclusive series, which picks up the journey from the highly successful What Katie Did Next.

As part of the remit, the Taylor Herring will work closely alongside production company Pricey Media to handle weekly episodic promotion and ongoing promotion of Katie in connection with the show and channel.

Taylor Herring has also been appointed to oversee series publicity around the seventh series of Britain’s Next Top Model, having worked on the show since its inception in 2005.

The brief includes publicity management around series host Elle Macpherson, as well as this year’s crop of contestants. The series will return to screens in Summer 2011.

Recently Taylor Herring have handled some high profile entertainment accounts including The Inbetweeners, The Apprentice and Doctor Who.

The team will be led by Account Director Justin Jeffreys.  They will report to Chris Aylott, Sky’s Head of PR for Sky1 HD, Sky Living HD and Sky Atlantic HD, and Jakki Lewis, PR Manager for Sky Living.

Britain’s Next Top Model: Live Finale

Posted on October 4th, 2010 in Event PR,Model Search PR,Television PR.

LONDON, Monday 4th October 2010: For the first time Britain’s Next Top Model is to host a live finale to find their 2010 winner, airing exclusively on Living TONIGHT  from 9pm.

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In the ultimate twist – and a first in any Next Top Model series, the judges will put the deciding vote into the hands of the viewers who will select the model they think deserves to win the top fashion prize. The winner will be decided by public telephone vote in a spectacular live 90 minute finale hosted by Dave Berry. For the first time the entire BNTM series, including the live finale, will be produced in full, glossy, pin-sharp high definition for LIVING HD.

Other surprises lined up for the action packed final episode, during which the finalists will battle it out to land a contract with Models 1, include performances from some of music’s biggest names – The Saturdays, McFly and Tinchy Stryder are all set to take to the stage.

The evening will also see a selection of the show’s previous winners, Lucy Ratcliffe, Lauren McAvoy, Alex Evans and Mecia Simson, take a trip down modeling memory lane as they strut their stuff in a special catwalk appearance.

The fourteen part sixth series saw new host, iconic supermodel and international businesswoman Elle Macpherson oversee the proceedings, alongside her new panel of judges; leading designer Julien Macdonald, Stylist of the Year Grace Woodward and top male model Charley Speed. Having previously determined who made the cut throughout the series, they now hand their decision making power to the viewing public – but not before some final feedback for the girls.

The competition will reach boiling point as the three girls hit the catwalk one last time. Their previous portfolios, which have included shoots in the glamorous settings of Malaysia and Spain, will stand them in good stead as they take to the catwalk amidst live music performances and model in their final photo shoots and challenges, but who will stand the pressure, keep their poise, win the support of the viewers and claim that top spot? Only two girls will go head to head in the final catwalk to glory, all under the watchful eye of the judging panel and an audience packed with iconic industry experts, familiar fashion faces and celebrities.

The winner will scoop the ultimate prize package – a contract with agents Models 1, a cover spread with monthly glossy Company and a campaign with Revlon, the world leader in cosmetics.

10 Ways To Be A Marketing Genius Like Lady Gaga

Posted on August 12th, 2010 in Arts PR,Auction PR,Awards PR,Book PR,brand PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Comedy,Comedy PR,Comment,Computer Games PR,Consumer Electronics PR,Consumer PR,Doctor Who Live,documentary PR,Drama PR,DVD PR,Edinburgh International Television Festival,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Games PR,Gym PR,Health and Fitness PR,History PR,Ice Cream,Kids PR,Magazine PR,Model Search PR,Music PR,Online PR,Online PR Trends,Opera PR,Poetry,PR Stunt,PR Stunts,Publicity Stunts,Publishing PR,Reality TV PR,Regional PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport,Sport PR,Stunt Attempt PR,Stunt Of The Day,Teen PR,Television Industry PR,Television PR,The Apprentice,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Uncategorized,Venue PR,Wedding PR.

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