Creative Brand Communications


October 4, 2010

Britain’s Next Top Model: Live Finale.

LONDON, Monday 4th October 2010: For the first time Britain’s Next Top Model is to host a live finale to find their 2010 winner, airing exclusively on Living TONIGHT  from 9pm.

Elle 09 portrait_180

In the ultimate twist – and a first in any Next Top Model series, the judges will put the deciding vote into the hands of the viewers who will select the model they think deserves to win the top fashion prize. The winner will be decided by public telephone vote in a spectacular live 90 minute finale hosted by Dave Berry. For the first time the entire BNTM series, including the live finale, will be produced in full, glossy, pin-sharp high definition for LIVING HD.

Other surprises lined up for the action packed final episode, during which the finalists will battle it out to land a contract with Models 1, include performances from some of music’s biggest names – The Saturdays, McFly and Tinchy Stryder are all set to take to the stage.

The evening will also see a selection of the show’s previous winners, Lucy Ratcliffe, Lauren McAvoy, Alex Evans and Mecia Simson, take a trip down modeling memory lane as they strut their stuff in a special catwalk appearance.

The fourteen part sixth series saw new host, iconic supermodel and international businesswoman Elle Macpherson oversee the proceedings, alongside her new panel of judges; leading designer Julien Macdonald, Stylist of the Year Grace Woodward and top male model Charley Speed. Having previously determined who made the cut throughout the series, they now hand their decision making power to the viewing public – but not before some final feedback for the girls.

The competition will reach boiling point as the three girls hit the catwalk one last time. Their previous portfolios, which have included shoots in the glamorous settings of Malaysia and Spain, will stand them in good stead as they take to the catwalk amidst live music performances and model in their final photo shoots and challenges, but who will stand the pressure, keep their poise, win the support of the viewers and claim that top spot? Only two girls will go head to head in the final catwalk to glory, all under the watchful eye of the judging panel and an audience packed with iconic industry experts, familiar fashion faces and celebrities.

The winner will scoop the ultimate prize package – a contract with agents Models 1, a cover spread with monthly glossy Company and a campaign with Revlon, the world leader in cosmetics.


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