Creative Brand Communications

Katie Price seeks star talent for her new model agency.

LONDON, Friday 13th May 2011: Katie Price is ready to prove her business credentials. She has set up her own model agency and is hitting the road to search for a new commercial model.

Businesswoman Katie has set up her own model management company, Black Sheep Management, aptly titled as the agency are looking for an individual who is unique and will break the mould – and Sky Living will follow her exclusively as she strives to make it a big success.

Now she just needs to sign up the talent and is looking for the next big thing.

Katie is searching for a girl or boy with the looks and personality to front big name commercial marketing campaigns.

Katie will travel the length and breadth of the country to uncover a star in the making that has drive, passion and hunger to rival hers, someone who can match Katie Price’s own phenomenal success.

Using her extensive experience, Katie and her team plan to manage and nurture the budding career of the winner and open the door to a life full of magazine covers, money-making endorsements, glamorous parties and a jet set lifestyle.

After Katie has chosen her short listed candidates, the individuals will face a series of challenges in a bid to claim the coveted prize, whilst learning about what it takes to make it in the most cut throat industry of them all. Every week the contestants will be faced with tests of talent and character; including how to stand out and how to trust their instincts.

With lots of behind the scenes footage, Discovered by Katie Price (working title) will give us a unique insight into the ups and downs that goes into establishing her own agency.

Katie explains: ‘This is a really personal mission for me. I know I’m a good businesswoman and if I find the right girl or boy, I would like to sign them to my new agency. I’m looking for someone like me, someone who is determined to devote themselves to their modelling career.  The person I’m looking for needs model looks, a killer body, bags of ambition, a rock-solid personality, the desire to better themselves, a have-a-go attitude and of course, a good sense of humour. Management has been something I’ve wanted to explore for a long time, and I can’t wait to get going.’

Management is the latest addition to Katie Price’s business empire, which also includes her own reality show, over 3.7 million books  sold to date, her own clothing line and perfumes, all of which have led to Katie becoming one of Britain’s most successful business women.

Head of Factual Entertainment for Sky Entertainment, Mark Sammon says; “Katie has proved herself to be an astute business woman.  She knows what she wants and also how to get it.  It’s fantastic that she’s giving us access to her new venture.  We can’t wait to see what talent she and her team of industry experts uncover”.

Glen Middleham, Mark Wagman and Jane Robinson are Executive Producers for Marvellous Creative Group, Ed Arriens is Series Producer and Mark Sammon is Head of Factual Entertainment for Sky Entertainment.

Discovered by Katie Price comes to Sky Living in the Autumn.

Potential applicants can register at [email protected]

Press Contact: Taylor Herring PR


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