Magic PR « Taylor Herring

Magic PR

For this week only, Londoners can catch a ‘unicorn’ cab to work

Posted on October 26th, 2016 in Consumer Electronics PR,Consumer PR,Magic PR,Mobile PR,PR Stunt,PR Stunts,Stunt Of The Day,Travel PR.

If you’re bored of the same old commute driving you insane as you can’t get a seat or get squashed into the armpit of the person next to you, then Three and ZTE have teamed up to provide the answer to mix up your commute.

Why don’t you abandon the steamy bus and cramped tube and take the scenic, magical mode of transport that you’ve dreamed of from a young age? On Wednesday 26th October and Friday 28th October, be on the lookout for the ‘unicorn cab’ which you can hail from the streets of London.

Do you want to make your colleagues jealous? If so, this is the form of transport for you!

Unicorn cab

Not only is the journey free, but you’ll also be whisked off by unicorns in a rainbow-coloured carriage – the ideal commute for your Wednesday and Friday morning!

If you’re hoping to spot the magical beasts for yourself, main hotspots across London include Canary Wharf, Monument and Southwalk so why not beat the rush hour and get yourself to work in style!

These ‘Unicabs’ will take you (and up to three colleagues) straight to the door of your office; what’s not to like? The venture is part of a #MagicTogether campaign set up by the mobile network Three and ZTE. Inside, you will find the new ZTE Blade V7 phone, which will enable you to take photos of the sights which you usually miss as you’re cramped on the Northern Line.

Unicorn cab1

Michelle Clarke from Shoreditch, London, said: ‘I usually get the tube to work but this morning I hopped on a unicorn parked outside my usual tube station, Bank – it was definitely an experience I won’t forget in a hurry, even if I did get a few strange looks from passers-by!’.

But who cares about strange looks when you can feel like royalty for a day, travelling through the mystical streets of London by a unicorn and carriage.

You can watch the video of ‘unicorns’ parading through London below:

– @lucy_maitland1

Dynamo: Magician Impossible – on DVD and Blu-ray

Posted on September 14th, 2011 in Celebrity PR,DVD PR,Magic PR,PR Stunt,PR Stunts,Publicity Stunts.

LONDON, Wednesday 14th September 2011: Join Dynamo on his magical journey this Autumn and bear witness to the incredible, headline-grabbing stunts and magic that saw over seven million viewers tune in to his debut TV series, as Dynamo: Magician Impossible is released on DVD and Blu-ray on Monday 17th October.

Dynamo: Magician Impossible is the story of an ordinary boy from Bradford living an extraordinary life as one of the world’s most unique and critically acclaimed magicians.

The DVD sees the 28-year-old travelling the globe as the unassuming anti-hero who just happens to astound everyone he meets from international footballers to the Hollywood glitterati.

Featuring an explosive mix of close up magic and spectacular set piece stunts, Dynamo: Magician Impossible enchanted the UK critics; The Sunday Mirror, Celebs on Sunday said “you can’t help but be impressed,” Inside Soap described Dynamo as “one of the most feted magicians about” and the show left The Sun’s TV Editor “absolutely gobsmacked.”

In episode one, Dynamo performs his spectacular matrix style levitation, physically moves a girl’s tan line on the glamorous Miami Beach, performs magic with Manchester rock legend Ian Brown and pulls off a stunt that baffled people worldwide – walking across the River Thames.

Other highlights in this mind blowing DVD include; transporting a mobile phone into a glass beer bottle, magically transforming snow into diamonds in the Austrian mountains and bringing a flutter of butterflies to life in Hollywood’s famous Chateau Marmont. Plus 30 minutes of unseen extras.

Dynamo is also joined by a number of his celebrity fans, including Australian singer Natalie Imbruglia and boxing champion David Haye. Plus watch England footballer Rio Ferdinand’s amazement when Dynamo walks directly through a glass window.

Throughout the series, Dynamo takes viewers on his magical journey before stunning them with incredible, headline-grabbing stunts beyond the realms of possibility.!/Dynamomagician

Derren Brown: Faith Healer

Posted on January 20th, 2011 in Celebrity PR,documentary PR,Event PR,Magic PR,Television PR.

Taylor Herring have been hired by Objective Productions and Channel 4 to promote a brand new Derren Brown special.

The 90 minute special from the incomparable psychological illusionist Derren Brown will see the star turns his attention to the controversial world of faith-healing.

In Derren Brown; Faith Healer he will lay bare the tricks and techniques employed by the American Bible belts’, self-proclaimed, faith-healers who boast the ability to perform wonders.

In one of the most audacious stunts he has ever attempted,  Derren finds a member of the public who he will train to be a faith healer, before going out to the American bible belt and seeing if he can manage to put on a genuine faith healing show and get away with it.

TX: Channel 4, DTBC. Follow Derren on Twitter and join his Facebook group

Taylor Herring have a profile track-record in Television PR – credits include The Inbetweeners, The Apprentice and Doctor Who.

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