Magazine PR « Taylor Herring

Magazine PR

Private Eye appoint Taylor Herring

Posted on March 10th, 2011 in Comedy PR,Magazine PR.

Following a competitive pitch Private Eye have hired Taylor Herring PR to promote the brand, as it enters its 50th year.

The notorious satirical magazine will mark five decades in publishing with a series of events and special book releases in the latter half of 2011.

Taylor Herring will be promoting ‘Private Eye – the First 50 Years’ a lavishly-illustrated A-Z book of the magazine, the 2011 Private Eye annual and building towards the release of the 1300th issue of the legendary magazine.

The anniversary celebrations will also include a major exhibition of artwork, artifacts and legal documents at London’s Victoria & Albert Museum.

Agency managing partner James Herring and account director Emma Wright will be working with editor Ian Hislop and his publishing team on a number of new brand extensions in digital media.

Ian Hislop said; “I do not want anyone to think this is all just a huge celebration of ourselves.  The 50th year is a chance to look back and take a dispassionate view of how marvellous we are.”

Private Eye is the UK’s No.1 best-selling news and current affairs magazine. It offers a unique blend of humour, social and political observations and investigative journalism. Published fortnightly, the magazine has a readership in excess of  696,000  (NRS Dec 10).

Taylor Herring have expertise in publishing and comedy. The company has promoted and worked some the biggest comedy names and brands including The Inbetweeners, The Simpsons, Viz magazine, comedy channel Dave and The Comedy Store.

The agency has handled promotion of the Channel Four Book Club, since it first launched five years ago as well as delivering best-selling success for the likes of Piers Morgan and Robbie Williams.

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The Lady and The Revamp

Posted on March 16th, 2010 in Magazine PR,Television PR.

9pm, Thursday 18th March, on Channel 4

Once the Grazia of its day, The Lady was a highly respected and influential magazine featuring on its pages anything from the correct length of hem for a Sunday Service to a cure for baldness.

But 125 years later and The Lady is in need of a new lease of life and the Budworth family who own the magazine are digging into their own pockets to keep it alive.

The Lady

Cutting Edge follows the magazine’s new Editor, journalist, novelist and sister of the London Mayor, Rachel Johnson, as she faces one of the toughest jobs in her career and tries to turn around the fate of this longest standing women’s weekly.

Ben Budworth, the great grandson of the magazines founder, Thomas Gibson Bowles, has taken a calculated risk in appointing Rachel to the post – by her own admission she has not worked in an office for the past thirteen years and is more used to managing her family than an editorial team.

Rachel believes The Lady could be the antidote to the knicker-flashing celebrity magazines that currently fly off newsagent’s shelves:  “Currently The Lady languishes on the shelf next to Chat magazine and Woman’s Weekly and I want it to hold pride of place with the best weeklies in the world.” But Rachel has never edited a magazine before and turning around a weekly is no easy task.

On top of the pressure to build circulation Rachel is taking-over the long established workforce and 26,000 loyal readers who don’t take kindly to the smallest of changes to their beloved magazine: contending with both will test Rachel Johnson’s seemingly indefatigable resolve to the core.

Win a subscription to The Lady.

Press Enquiries: Taylor Herring PR 0208 206 5151

Magazine PR: The Lady Hires Taylor Herring

Posted on January 20th, 2010 in Magazine PR,Publishing PR.

LONDON, Wednesday 20th Janaury 2009; England’s first women’s weekly magazine, The Lady, has hired Taylor Herring, to handle its public relations in a bid to double its circulation in this, its 126th year.

The Lady

Rachel Johnson, the new Editor, has introduced a full colour re-design and appointed a raft of high profile writers and regular columnists.

Magazine PR

Taylor Herring will ensure that these changes are promoted to as wide an audience as possible and that The Lady, in turn, reaffirms its rightful place as England’s finest weekly.

The Lady Logo

Working closely with Rachel and publisher Ben Budworth, the agency will seek to raise the magazine’s profile, and that of its new editorial team, which include Lady Antonia Fraser, Sandy Toksvig and Penny Smith, and contributors such as Matthew d’Ancona, Will Self and Julie Burchill.

Rachel Johnson has been in national newspapers since the age of 23, when, after leaving Oxford, she became the first female graduate trainee at The Financial Times. She spent five years covering the bond markets and the economy for the FT, one of which was on secondment to the Foreign Office’s policy planning staff. She then moved to the BBC to work as a senior broadcast journalist for the BBC Radio 4 Current Affairs programme, the World Tonight, before leaving the country to pursue a freelance career – initially as a columnist for the Sunday Telegraph from Washington D.C. and then the Financial Times from Brussels.

For the last 12 years, Rachel has written weekly columns for a number of national newspapers including most recently the Sunday Times and the Evening Standard as well as the Daily Telegraph, and for magazines including Esquire, She, and Conde Nast’s Easy Living. She is a contributing editor of the Spectator, and sits on the Family Commission, among other voluntary sector commitments.

She has also written three books, The Mummy Diaries (Penguin, 2004), Notting Hell (Penguin, 2006) and Shire Hell (Penguin 2008), and is currently working on her third novel. Rachel is married and has three children. She divides her time between her homes in London and Exmoor.

Taylor Herring have handled projects for Time Out, Emap and IPC Media, as well as publishers Ebury Press.

Press Contact: Taylor Herring PR 0208 206 5151

Time Out London appoints Mark Frith as Editor

Posted on July 24th, 2009 in Celebrity PR,Magazine PR.

Time Out London has appointed Mark Frith as its new Editor.

mark-frithHe has been Acting Editor of London’s leading arts and entertainment weekly since the start of April and has overseen a substantial reinvention of the magazine. Recent innovations include a record-breaking multiple-cover-package that generated thousands of magazine sales from the Time Out digital shop, a Visitors’ Guide inserted into all central London news-stand copies, a Time Out music festival at the Westfield shopping centre and editorial exclusives with Take That, Daniel Radcliffe and Blur.

Mark Elliott, Managing Director of Time Out London, says: “Mark has demonstrated a unquestionable understanding of the unique editorial blend of this business. His passion for evolving our print and digital content is infectious and we have big, exciting plans to exploit this. This is just the start! We’re delighted to have secured his long-term commitment at such an exciting time.”

Mark Frith says: “I’ve loved my time here at Time Out so far. It’s a great magazine with an incredible history, we’ve got a fantastic team and I can’t wait to get started in the job proper.”

The appointment takes immediate effect.

Mark Frith began his career at Smash Hits magazine and became editor at the age of 23. He then edited Sky Magazine and took charge at Heat in 2000, taking its sales from 50,000 a week to over half a million a week. In his ten years at the title, he won nine major magazine industry awards including, in 2005, the Mark Boxer Award for outstanding achievement in magazines. Mark presented the BBC’s Liquid News for a year and is now a regular contributor to Radio Four’s Front Row, BBC2’s The Apprentice: You’re Fired and Radio Two’s Steve Wright In The Afternoon. His first book, The Celeb Diaries: The Sensational Inside Story Of The Celebrity Decade is already a Sunday Times Bestseller. In 2008, Mark made his debut in Who’s Who.

Time Out is an international, multimedia publisher of entertainment, cultural and travel information. Time Out is published in 28 cities including Hong Kong, New York and Barcelona, in fourteen languages in a variety of online and offline formats. The flagship magazine, Time Out London, is published weekly with an audited circulation of 67,377. timeout.com/london has over 1.7 million monthly unique users, while Time Out Guides sell over 1 million copies worldwide per year.

Photograph: Graeme Robertson

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