Food and Drink PR « Taylor Herring

Food and Drink PR

SPREADING THE CHOCOLATE LOVE: Nutella set to open their first café in Chicago.

Posted on May 19th, 2017 in brand PR,Consumer PR,FMCG,Food and Drink PR,Restaurant PR,Stunt Of The Day.

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The nation’s sweetheart, Nutella, will have a café dedicated solely to the Achilles heel of every clean eater’s dreams. The well-known and well-loved brand of Nutella is set to open its brand new café doors in Chicago later on this month. A place where your taste buds will be tantalised, your tummy will be eternally grateful and dreams will finally become a reality. An array of new and exhilarating Nutella related dishes, including; grilled baguettes with Nutella and fresh-roasted hazelnut and blueberry granola with yogurt and Nutella will all be found at the new swanky downtown hang out. You can check out their full menu here.

Within today’s health conscious society, it appears Nutella are making a stand against the avocado smashing, humus loving, ginger shot drinking era we have all been submerged in.  However, Nutella is not only pure indulgence as according to livestrong.com this jar of goodness contains protein, iron and calcium – and we all need these as part of a healthy balance diet. If this is sending your sweet tooth into overdrive at the thought of all that sugar, then you’ll have to make the quick nine hour flight to Chicago … or you could pop to the shops and grab a jar of the good stuff from isle 3. Yum.

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Worlds Apart: Heineken launch new social experiment encouraging people to come together and discuss their differences

Posted on April 24th, 2017 in brand PR,Consumer PR,Food and Drink PR,PR Stunt,Stunt Of The Day.

After a string of polarising elections and global decisions, the world today has never seemed more divided or more vocal about disagreements or differences in opinion. With such passionate opposition on both sides of the fence it would seem that people with such fundamental differences would struggle in sharing the same room together let alone a beer. And yet that is exactly what Heineken have set out to disprove with this incredibly moving social experiment, hopefully restoring some of your faith in humanity in the process.

With the thought that society can be brought back together again by starting an open and honest dialogue they have taken it upon themselves to  start the conversation with their new ‘Worlds Apart’ video. They answer questions such as: what would happen if you bring together a feminist, and an anti-feminist? Or a climate change activist with someone who thinks the whole idea is “piffle”? Heineken have stated that their brand ethos going forward is all about openness and bringing people together even under the most unlikely of circumstances.

Cindy Tervoort, Head of Marketing, Heineken says: “Open Your World is the first-time Heineken has launched a campaign of this nature in the UK. Joining forces with The Human Library is a way for us to inspire more people to focus on the things that unite us rather than divide us. We don’t all support the same football team, listen to the same music or share the same taste in clothes. We know we’re never going to agree on everything but there will also be common ground. Whether it’s 1950, 2017 or 2027, being open lets us get more out of life. It makes the world a more interesting place. And it makes every story worth listening to.”

I definitely think other large companies could make their mark, taking a leaf out of Heineken’s book by encouraging people from all walks of life to put their differences aside, get together and simply talk it out. We are all only human after all.

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“Share a Coke” campaign returns for summer 2017 with a tropical twist!

Posted on April 20th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day,Travel PR.

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Next month will see the return of the hugely popular ‘Share a Coke’ campaign. This year, however, instead of replacing their famous logo with your name the bottles will feature the names of top holiday destinations.

These limited edition bottles also offer you the chance to win a holiday for four to one of the featured destinations of the winner’s choice. All you have to do is enter the unique code from the bottle into the brand’s website. Coke will be drawing a winner every day from May 10th until July 9th so grab yours while you can!

Aedamar Howlett, marketing director at Coca-Cola Great Britain, said: “‘Share a Coke’ was a global phenomenon which took product personalisation to the next level.”

The 2014 campaign earned a number of awards and mass-scale engagement with our customers online and in-store.

“This year, we are building on its success by reminding people in the UK why Coke makes summer more special; while giving them the opportunity to share a Coke with loved ones in some of the most desirable locations across the world.”

Coke will also be releasing their new ‘Pool Boy’ advert next month, which has been created by advertising agency Santos, in Buenos Aires

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Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

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Hershey’s is making the internet more tasty with an edible website!

Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.

What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!

It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.

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Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.

Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”

This would definitely be worth the toothache!

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