Creative Brand Communications

Subway launch SubMelt® made with Cadbury Creme Egg.

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Subway® and Cadbury have partnered to launch a limited-edition sandwich like no other – the SubMelt® made with Cadbury Creme Egg.

The cracking collab has created the ultimate savoury-sweet treat to kick off the Easter weekend and fans are sure to be eggs-tremely egg-cited about it!

The SubMelt® made with Cadbury Creme Egg is golden toasted on the outside and deliciously gooey on the inside.

Sandwich Artists™ at Subway perfected, pressed and toasted the Sub that oozes delicious, melted milk chocolate and soft fondant.

The limited-edition SubMelt made with Cadbury Creme Egg will be available for free in 4 restaurants across the UK for one day only on Friday 7th April.

Did we mention it’s FREE – this is no yolk!

Each restaurant will have a limited number of 6-inch SubMelt’s® made with Cadbury Creme Egg to giveaway, so chocolate and Subway lovers will need get down to a participating restaurant quick!

The SubMelt made with Cadbury Creme Egg will be available in the following Subway® restaurants:

  • London, Subway®, 109 Tottenham Court Road, W1T 5AD
  • Liverpool, Subway®, Unit 3, Ranelagh Street, Central Shopping Centre, L1 1QT
  • Swansea, Subway®, 117-129 Peniel Green Road, Llansamlet Service Station, SA7 9BA
  • Glasgow, Subway®, 293 Sauchiehall Street, G2 3HQ

Rusty Warren, Senior NPD and Product Innovation Manager, at Subway, said: We’re delighted to have collaborated with Cadbury this Easter. Our Italian White Bread and Cadbury Creme Eggs make the most flavoursome combination – a perfect seasonal treat! All the team at Subway are especially excited to see how those Subway fans with a sweet tooth respond to this delicious SubMelt.”

Charlotte Docker, Brand Executive for Cadbury Creme Egg, said: “When Subway approached us to create this eggs-traordinary Submelt, we simply couldn’t resist! The highly-anticipated Creme Egg season is in full swing and we’re so excited to launch this innovative product with Subway as a final hoorah of the season. We can’t wait for the response of those lucky enough to try this surprisingly delicious merging of sweet and savoury.”

 

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