Creative Brand Communications

BHF use Twitter ‘hearts’ for #RestartAHeart Day.

The British Heart Foundation have used Twitter very cleverly to encourage the public to use CPR on Restart a Heart day – it highlights the UK as a country with the least amount CPR training and the most scared to use the technique.

‘Restart a Heart Day’ coincides with the largest ever CPR training event, where over 100,000 people will be taught CPR in schools and community groups across the UK. This comes as part of a collaboration between the BHF, Resuscitation Council (UK), St John Ambulance, British Red Cross, Yorkshire Ambulance Service, and the NHS Ambulance Services and Fire and Rescue Services across the country.

So, to raise awareness people are encouraged to ‘like’ this Tweet with the aptly-designed heart button. Most use this button without a second thought but BHF have put it to an excellent use for a simple but impactful campaign.


Based on the figure that less than one in ten survive a cardiac arrest, people are then tweeted back this one (with a one in ten chance of receiving better news).


It is an interesting way of using social channels and also highlights the popularity of engaging online content.

Chief Executive of the BHF, Simon Gillespie said: “Survival rates in the UK have remained stubbornly low for far too long and it’s time we improved them.

“We need as many people as possible to learn this life-saving skill to give them the confidence to step in and try to save a life when they see someone suffer a cardiac arrest”.

The link on the reply Tweet guides you to their campaign video:

–          @chloe_mcneillis


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