Creative Brand Communications

Artballing with Chevrolet.

UK: Ex-England cricket captain Michael Vaughan turned his hand to contemporary art by creating the world’s biggest ‘artballing’ painting – a 16 by five foot image of a Chevrolet Cruze car created by hitting and throwing paint-covered cricket balls against a blank canvas over 5,000 times.

car PR

Chevrolet commissioned the cricketing artist to create his biggest work yet of their new Chevrolet Cruze. The painting took eight hours to create with Vaughan calling on his cricketing expertise to accurately recreate the bodywork, tyres and alloys on canvas using five different coloured cricket balls and over 20 litres of paint.

[Keeping tabs on the art of  promotion with this ’stunt of the day’blog ….]


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