Pan European PR for easyJet
Creative brand communications for Europe's leading airline
Work
We’ve worked alongside the in-house team at easyJet since 2015 to support the airline throughout the year with high profile campaigns that deliver in media, on social and add value to customer experience.
The Flybrary
20,000 copies of children’s books took to the skies in ‘Flybraries’ as part of a purposeful campaign designed to get youngsters hooked on a book at the start of their Summer holidays.
Following a hugely successful UK trial – the concept was rolled out across 10 European markets.
The work won the praise of the Schools Minister, the National Literacy Trust and was awarded Travel Campaign Of The Year at the PR Week Awards.
Female Pilot Recruitment
Taylor Herring was briefed to lead easyJet’s female pilot recruitment drive in 2018.
Our bold campaign captured media attention by confronting gender stereotyping in Hollywood movies – generating over 180 high-value media articles.
As a direct result of the data-driven, content powered PR campaign, the female pilot intake doubled.
The airline hired more than 50 new women pilots in the second half of 2018 – soaring to a key milestone of 15% of the intake pilots being female (up from 6%.)
Christmas Lights
Passengers and crew at London Luton Airport were treated to a spectacular festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft.
easyJet provided an A320 Airbus to airport ground staff who created the spectacular festive experience by wrapping the aircraft with Christmas lights
Covid19 Response
The Covid-19 pandemic caused Europe’s biggest airline, easyJet, to ground all flights for eight weeks.
To reassure passengers that it would be safe to fly again a comprehensive relaunch strategy would have to be developed in order to re-establish trust and confidence.
easyJet asked us to help them develop a pan-European awareness campaign to communicate the airline’s new Covid-19 biosecurity measures ahead of the announcement of the resumption of flights.
Read more about it here
Mentoring Britain’s Youngest Pilot
Sixteen-year-old Ellie Carter hit headlines in January 2019 after she became the youngest solo powered aircraft pilot in Britain.
Having spotted the story – we got in touch and offered a mentorship to help her fulfil her career aspirations.
easyJet is leading the industry with its recruitment drive with opportunities ranging from cadet pilots starting their career to experienced co-pilots and captains.
Royal Wedding
A contest to find Europe’s best Royal couple doppelgangers landed Pan European coverage.
Café van der Sprinkles
We helped easyJet celebrate Dutch culture with a pop-up in partnership with the Netherlands Board of Tourism and Conventions.
The café served edible Dutch artwork in the form of Hagelslag (sprinkles) on bread a popular Dutch breakfast dish. There were also sprinkle-inspired beauty treatments on offer and a display of ‘edible Dutch masterpieces’, such as Van Gogh’s Sunflowers.
We secured 48 pieces of high value media coverage with a readership of 40 Million.