Taylor Herring takes off with easyJet

creative PR for Europe's leading airline

We work alongside the in-house team at easyJet to support the airline throughout the year with high profile campaigns that deliver in media, on social and add value to customer experience.

Royal Wedding

Our contest to find Europe’s best Royal couple doppelgangers landed Pan European coverage.

The Flybrary

Thousands of copies of children’s books took to the skies in ‘Flybraries’ as part of a purposeful campaign designed to get youngsters hooked on a book at the start of their Summer holidays and affirm the airlines’ family-friendly credentials. 

Captain Claus

20,000 customers got to experience the new in-flight festive grottos and meet Santa Claus on routes from the UK to France, Germany, Italy, Portugal, Spain and Holland.

 

Café van der Sprinkles

We helped easyJet celebrate Dutch culture with a pop-up in partnership with the Netherlands Board of Tourism and Conventions.

The café served edible dutch artwork in the form of Hagelslag (sprinkles) on bread a popular Dutch breakfast dish. There were also sprinkle-inspired beauty treatments on offer and a display of ‘edible Dutch masterpieces’, such as Van Gogh’s Sunflowers.

Results: 48 pieces of high value media coverage with a circulation of 40 Million

 

Jet Sounds: The Album

We announced a new route to the ‘land of nod’ for customers with the release of ‘Jet Sounds’; a ground-breaking charity single and album comprised entirely of easyJet engine noise.

The single and extended cut album was recorded at 39,000ft en-route from Gatwick to Nice and features the sublime harmonics of a pair of CFM56, twin spool, high bypass, turbo fan engines.

The release was inspired by research which confirms that white noise can help to send people to sleep.

Results: 50+ pieces of high value media coverage

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The client said...

“The Flybraries project gave us the perfect opportunity?to showcase our family friendly credentials in the media while doing something of value for the hundreds of thousands of children flying with us over the Summer, gaining praise not only from parents but also government ministers and the national literacy council triggered by the wall to wall press coverage. A brilliant campaign from Taylor Herring that we’ll be bringing back in 2018.”Anna Knowles, Head Of PR

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