Taylor Herring takes off with easyJet

creative comms for Europe's leading airline

The Flybrary

Keeping the kids constantly entertained during the long Summer holidays is a challenge for most parents.

Europe’s leading airline easyJet briefed us to land an engaging and purposeful campaign that would resonate with family flyers in the run-up to the big Summer get-away.

Results: 91 pieces of high value media coverage and 6 Million Twitter impressions with a reach of 489 Million

 

Café van der Sprinkles

We helped easyJet celebrate Dutch culture with a pop-up in partnership with the Netherlands Board of Tourism and Conventions.

The café served edible dutch artwork in the form of Hagelslag (sprinkles) on bread a popular Dutch breakfast dish. There were also sprinkle-inspired beauty treatments on offer and a display of ‘edible Dutch masterpieces’, such as Van Gogh’s Sunflowers.

Results: 48 pieces of high value media coverage with a circulation of 40 Million

 

Jet Sounds: The Album

We announced a new route to the ‘land of nod’ for customers with the release of ‘Jet Sounds’; a ground-breaking charity single and album comprised entirely of easyJet engine noise.

The single and extended cut album was recorded at 39,000ft en-route from Gatwick to Nice and features the sublime harmonics of a pair of CFM56, twin spool, high bypass, turbo fan engines.

The release was inspired by research which confirms that white noise can help to send people to sleep.

Results: 50+ pieces of high value media coverage