Publicity Stunts « Taylor Herring

Publicity Stunts

PETA Create Open-Air ‘Slaughterhouse’ in Central London to mark World Vegan Day

Posted on November 3rd, 2016 in creative publicity,Environmental PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Shoppers and passers-by in Marble Arch looked on in shock and horror earlier this week at the sight of a “slaughtered” nearly-naked man hanging upside down. Gasps were heard at Trafalgar Square as people were met with a pile of bodies covered in blood. These somewhat disturbing visuals were part of an effort by PETA to mark World Vegan Day, and remind us that we can put an end to animal slaughter by becoming vegan.

PETA

The “open air slaughterhouse” was designed by PETA as part of an attempt to expose animal cruelty methods in slaughter-houses, with the hope to change and influence the eating habits of the nation and encourage people to maintain a healthier, more humane diet. The animal rights group were handing out vegan starter kits, and displaying signs that read “Choose Life: Choose Vegan”.

“Meat is a product of a bloody and violent industry with no respect for living beings who value their lives and experience the same pain and terror that humans would if they were killed for a steak”, says PETA Director Elisa Allen. “This World Vegan Day, PETA is calling on caring people everywhere to stand up for what’s right and switch to delicious and cruelty-free vegan meals.”

You can support the cause by engaging in a trial and going vegan for 30 days this November. The display commemorates the beginning of World Vegan Month this year.

PETA 2

– @izzirichards

Burger King dress up as the ghost of McDonald’s this Halloween

Posted on October 31st, 2016 in Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts,Restaurant PR,Stunt Of The Day.

Halloween is the perfect time of year for major brands to make social waves and stir up the corporate world. Enter FMCG giants, Burger King throwing seasonal shade at fellow fast food leviathan, McDonald’s.

McDonalds Burger King 1

A New York Burger King has kitted out its sign as a McDonald’s ghost using a big white sheet and cut-out eyes with the marquee sign reading, “Boooooo. Just kidding, we still flame grill our burgers. Happy Halloween”.

McDonalds Burger King

Sadly the stunt is currently only being used at one Burger King franchise with no plans to encorporate it into a global strategy.

We await McDonalds’ response. Revenge is a dish best served… fried?

– @turnthq

A day of mourning for GBBO

Posted on October 27th, 2016 in Attraction PR,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Now, I don’t know about you – but I was certainly weeping at the final of Great British Bake Off last night, and if you thought that was bad the London Dungeon has taken the departure even worse.

In response to the loss, Mrs Lovett, resident (human) baker at the dungeons has parked a hearse outside of the BBC, with a wreathe of white roses saying RIP GBBO.

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Let’s take a moment to remember the best baking show of all time, ever. #RIPGBBO

Hearse 1

Hearse 2

– @chloe_mcneillis

Undead ‘walkers’ descend on London

Posted on October 19th, 2016 in Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Sky News anchor Isabel Webster looks visibly shaken as she reports on various sightings of undead ‘walkers’ across the nation, alongside a chilling cell-phone video of these ‘walkers’ captured in London. Webster advises viewers to be extra vigilant and under no circumstance approach infected individuals.

 

Thankfully for us all, this is just Sky’s latest stunt to promote the return of American horror show, ‘The Walking Dead’, for its seventh season on 23rd October in time for Halloween. ABC has also confirmed the release of season eight in 2017, extending the undead pandemic for the foreseeable future…

– @turntHQ

Airbnb make Dracula’s castle available to guests for one night only this Halloween

Posted on October 18th, 2016 in Attraction PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Tourism PR,Travel PR.

Have you ever wanted the opportunity to sleep in Dracula’s castle for Halloween? Well, Airbnb have made this possible for the winner of their global contest, where they will send two guests to stay in the reported inspiration for Dracula’s castle – Bran Castle in Transylvania.

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The guests will be hosted by Dacre Stoker, the great nephew of the author of the Dracula novel, who, according to Airbnb, is “a well-respected vampire expert and passionate advocate of his great uncle’s novel”. After a horse-drawn carriage ride and a candlelit “blood-enriching meal” guests can expect to sleep in red-trimmed velvet coffins, like Dracula himself; this will be the first time since 1948 that the fifteenth-century fortress has had people sleep there.

To enter, hopefuls must use their “vampiric wit” to imagine what they would say if they came “face-to-fang” with Count Dracula. If they are chosen, they will have to agree to certain rules which ban any garlic or “garlic-scented items” from the residence, as well as silver jewellery and holy symbols. It is also recommended that guests close all curtains, and they are warned that “the count is not a fan of mirror selfies”.

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This follows on from last Halloween, where Airbnb hosted guests in Paris’ subterranean catacombs – also referred to as the ‘Empire of the Dead’.

– @katiemallion