Publicity Stunts « Taylor Herring

Publicity Stunts

Move over delivery boy: Dominos are one step ahead with delivery REINDEER

Posted on November 28th, 2016 in App PR,brand PR,Food and Drink PR,Online PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day.

Renowned for their innovative, cutting-edge delivery methods, Domino’s Pizza Japan have once again attracted plenty of attention with their latest announcement – that customers will be receiving their pizza by reindeer this holiday season.

The fast-food company has said that they have been working with reindeer breeders in an attempt to train the animals, usually associated with Christmas, to deliver pizza. Additionally, reindeer will be equipped with and tracked using a real-time GPS tracker, so that customers will still be able to locate their pizza with pinpoint accuracy. This is all because of the colder-than-usual winter expected in Japan; supposedly, even if the roads are blocked with snow, the cold-resistant reindeer will ensure that customers still receive their order.

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dominos-reindeer

However, it hasn’t been all smooth sailing; in the video below, it seems that reindeer are harder to train than one may have first thought, and can be seen abandoning their pizza and struggling it keep it balanced on their back.

Fear not, animal lovers, for Domino’s is going to all the necessary lengths to ensure that the welfare of the reindeer are maintained.  This includes factoring in the maximum weight they can bear and the distance they are able to safely travel.

And if all else fails and Domino’s are unable to unleash their fleet of pizza-delivering reindeer on 1st December, there is a contingency plan in place: pizza by snowmobile.

– @katiemallion

Baa-ble Maps

Posted on November 22nd, 2016 in Attraction PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

Until very recently, The Faroe Islands, a collection of unexplored, idyllic landmasses off the South East coast of Iceland, did not technically exist. They did not appear in Google Street View – until now. With the help of a few sheep friends serving as videographers, the island’s tourism board together with the Danish agency Liquid Minds, commissioned its own version of Google street view.

The agency strapped 360 degree cameras on to the backs of the sheep, to create Sheepview 360, presenting the island from a sheep’s perspective.

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“With a media budget of basically zero in a country with a population of less than 50,000, we figured what better way to show that it’s unexplored than to show that Google hasn’t even been there?” said Rune Hørslev, partner at Liquidminds.

There are double the amount of sheep than people living on the island, with the name of the islands literally translating as “sheep islands”, which makes the animals the perfect tour guides for the island.

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Videos of the sheep’s journeys and an island map tracing the footsteps of sheep were posted on the Visit Faroe Island’s website. The tourism board also encouraged visitors to post their travel snaps on Instagram using the hashtags #WeWantGoogleStreetView and #VisitFaroeIslands. According to Højgaard, with a campaign budget of just $200,000, it was a huge success generating 2 billion media impressions and an estimated PR value of $50 million.

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There was also a subsequent dramatic increase in tourism bookings, and the director of tourism at Visit Faroe Islands has confirmed that they are almost fully booked for the coming year. The islands also caught the attention of Google, who have committed their representatives to creating an actual Street View of the islands – a job well done!

 

– @izzirichards

Uber to launch UberWEDDINGS

Posted on November 21st, 2016 in App PR,Car PR,Mobile PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Technology PR,Wedding PR.

Uber has launched its latest trick in India in preparation for wedding season.

The world’s largest online demand transportation service company has announced a cashless way to make wedding relations travel easier called UberWEDDINGS. The service will be made available to 12 cities across the country by February 2017.

“So whether it is about hopping between markets, finding the perfect outfit, or getting guests to the venue, Uber will make it happen in a pre-decided budget, at a push of a button. All our users need to focus on is the wedding,” Prabhjeet Singh, General Manager Delhi & NCR, Uber India said.

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Uber is partnering up with WedMeGood, a wedding planning website that aids people in planning their wedding. WedMeGood will allow hosts to purchase a fleet of promo codes, check the denomination and other details. UberWEDDINGS will enable hosts to keep track of their travel expenses without worrying about co-ordinating pick-ups, drops, parking and waiting charges. The promo code, the company says, can also be customized with host’s name or their wedding hashtag and will be made available within three working days of the initial purchase.

UberWEDDINGS went live in New Delhi on 13th November, and is starting today in Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Ludhiana, New Delhi, Pune, Udaipur and Lucknow. Besides India, Uber offers UberWEDDINGS in Washington DC, SF, New York, Boston and LA as well.

– @iamsedi_

PETA Create Open-Air ‘Slaughterhouse’ in Central London to mark World Vegan Day

Posted on November 3rd, 2016 in creative publicity,Environmental PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Shoppers and passers-by in Marble Arch looked on in shock and horror earlier this week at the sight of a “slaughtered” nearly-naked man hanging upside down. Gasps were heard at Trafalgar Square as people were met with a pile of bodies covered in blood. These somewhat disturbing visuals were part of an effort by PETA to mark World Vegan Day, and remind us that we can put an end to animal slaughter by becoming vegan.

PETA

The “open air slaughterhouse” was designed by PETA as part of an attempt to expose animal cruelty methods in slaughter-houses, with the hope to change and influence the eating habits of the nation and encourage people to maintain a healthier, more humane diet. The animal rights group were handing out vegan starter kits, and displaying signs that read “Choose Life: Choose Vegan”.

“Meat is a product of a bloody and violent industry with no respect for living beings who value their lives and experience the same pain and terror that humans would if they were killed for a steak”, says PETA Director Elisa Allen. “This World Vegan Day, PETA is calling on caring people everywhere to stand up for what’s right and switch to delicious and cruelty-free vegan meals.”

You can support the cause by engaging in a trial and going vegan for 30 days this November. The display commemorates the beginning of World Vegan Month this year.

PETA 2

– @izzirichards

Burger King dress up as the ghost of McDonald’s this Halloween

Posted on October 31st, 2016 in Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts,Restaurant PR,Stunt Of The Day.

Halloween is the perfect time of year for major brands to make social waves and stir up the corporate world. Enter FMCG giants, Burger King throwing seasonal shade at fellow fast food leviathan, McDonald’s.

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A New York Burger King has kitted out its sign as a McDonald’s ghost using a big white sheet and cut-out eyes with the marquee sign reading, “Boooooo. Just kidding, we still flame grill our burgers. Happy Halloween”.

McDonalds Burger King

Sadly the stunt is currently only being used at one Burger King franchise with no plans to encorporate it into a global strategy.

We await McDonalds’ response. Revenge is a dish best served… fried?

– @turnthq