Posted on July 2nd, 2015 in creative publicity,PR Stunt,PR Stunts,Publicity Stunts,Television PR.
A two-metre high installation of a human skull appeared overnight on London’s South Bank this morning complete with forensic investigators and cordoned off by police tape.
The ‘magnified’ crime scene was specially created by TV channel Alibi to celebrate their summer season of crime drama.
The unique build took a design team four weeks to create. The centrepiece skull was carved from high density polystyrene with a polyurea hard coat finish.
Scenic carving skills were used to finish the texture and create depth, and techniques such as sponging and stippling as well as colour washes were used to create shadowing effects. One tonne of earth dressed the scene, making it appear as though the huge skull had just been discovered from the earth.
Adrian Wills, General Manager of Alibi says, “Our dramatic installation pays homage to the moment that features in many thrilling crime dramas; the unexpected discovery of human remains that triggers an investigation into how and why it came to be there. And because the channel celebrates the biggest crime dramas on TV, we decided to super-size this crime scene and really get people talking.”
The two-metre high skull was unveiled to mark the summer season of crime drama on TV channel Alibi
Posted on May 18th, 2015 in creative publicity,PR Stunts,Property PR,Publicity Stunts,Stunt Of The Day.
Airbnb is sailing a full-size floating house along the Thames this week to celebrate new rules to support home sharing in London – reports The Guardian.
‘The publicity stunt follows the passing of the Deregulation Act last month, which means Londoners are now free to rent their homes for up to 90 days a year without risk of fines or having to secure planning permission before doing so.’
According to the Evening Standard; ‘The small blue house, with its own fenced off garden, was seen drifting towards Chelsea at around 8am.’
(Picture: Mikael Buck / Airbnb)
The Met’s Marine unit said: “There are houseboats and then there are house boats!! Strange sightings on the Thames this morning. London.”
The residence features two bedrooms, a bathroom and a cosy living room, as well as its very own garden complete with dog kennel and wisteria.
Airbnb said the house will continue to float through the capital for the rest of this week.
People can win a night’s stay in the floating house by entering Airbnb’s competition before May 20.
Posted on May 12th, 2015 in Event PR,Music PR,PR Stunt,Publicity Stunts,Stunt Of The Day.
Gay-themed traffic lights are getting Vienna in the mood to host the annual Eurovision Song Contest.
Not wanting to miss out on the influx of gay tourists heading to the event, the city has even made alterations to its traffic lights – reports Pink Times
The Austrian capital is set to host the camp music contest next week after the victory of drag diva Conchita Wurst in 2014.
Dozens of traffic lights in the centre of the Austrian captial have been programmed to show male or female gay couples with hearts – in red for stop and green for go – replacing the usual single, gender-neutral figure.
The campaign is intended to present Vienna as an open-minded city and also to improve traffic safety in the hope the unusual symbols will attract the attention of drivers and pedestrians, a spokesman for Vienna’s city lighting department said.
Around 40 countries are competing in this year’s event with the final being held on May 23.
Posted on May 12th, 2015 in PR Stunt,PR Stunts,Publicity Stunts,Restaurant PR,Stunt Of The Day.
‘Who doesn’t love the smell of bacon in the morning – and now you can have it without going to the bother of actually whipping up a fried breakfast’ – reports The Mirror.
Greggs have unveiled a scented candle which brings the delicious whiff of bacon as you light it.
The fragrance stunt has shocked and amused people on Twitter – while it has went down a treat with some, others say that it goes against Kosher rules for Jewish people.
The move comes after a Kentucky Fried Chicken scented candle was released to bring the smell of Colonel Sanders’ fare into your home.
Last year Burger King launched a burger-scented cologne in Japan.
The cologne supposedly imitated the signature aroma of the Whopper Burger, which consists of flame-grilled beef, freshly sliced onions, lettuce and mayonnaise.