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Publicity Stunts

Don’t tell The Bride! LateRooms.com ‘Stagvertising’ campaign hits London

Posted on April 26th, 2016 in PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts.

LONDON, 26th April 2016: London commuters got an eyeful this morning as a number of ‘Stags’ were spotted chained to lamp posts, taped to benches and handcuffed to bus stops across the capital.

DonÕt Tell The Bride!Ê London city workers got an eyeful this morning as a number of ÔStagsÕ were spotted across the capital, including this chap who was photographed dressed in a wedding dress and tethered to a bench in the heart of The City. The scenes were created as living advertisements by LateRooms.com to celebrate the start of peak wedding season, as research reveals that 60% of stags will be sent off into married life with a holiday blow out that will cost attendees an average of £346 a head. ÊPhoto credit should read: Tim Anderson

These scenes of stag party aftermath were staged by LateRooms.com as an audacious marketing stunt to celebrate the start of peak wedding season.

The ‘Stagvertising’ campaign was designed and executed by creative agency Taylor Herring as part of LateRooms.com’s ‘It’s Going To Be A Great Night’ campaign, which celebrates super-fans who are passionate about and proud of their interests and hobbies.

Just hanging around!Ê London commuters got an eyeful this morning as a number of ÔStagsÕ were spotted across the capital, including this chap who was photographed hanging above the canal near Victoria Park in East London. The scenes were created as living advertisements by LateRooms.com to celebrate the start of peak wedding season, as research reveals that 60% of stags will be sent off into married life with a holiday blow out that will cost attendees an average of £346 a head. ÊPhoto credit should read: Tim Anderson

The ‘Stags’ were spotted across London at locations including Westminster Bridge, Victoria Park and even outside New Scotland Yard. The plucky actors were seen looking a little the worse for wear, sporting everything from silly costumes to a wedding dress – and even just their pants!

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PR activity to support the marketing campaign included a research based news story that reveals just how far brides, grooms, their best men and maids of honour will go to mark the end of single life.

The research reveals a clear gender divide, with people attending Stag dos spending £346.19 on average, compared with those attending Hen dos, who will spend £286.96. Stags were also more likely to splash out, with a smaller percentage (6%) admitting to spending over £1,000 on their mate’s final blowout.

London was voted the top location for both stag and hen weekends in the UK, while Amsterdam is the favoured foreign destination for stags, and hens are more likely to choose Dublin. But over two in five stags (44%) secretly dread the weekend away. Over a third of men revealed that they would happily swap typical stag activities such as zorbing or go-karting for a relaxed meal or even a spa break (38%), while a far greater number of women would much rather be doing something more adventurous on a Hen weekend (60%).

Press Contact: Taylor Herring +44 208 206 5151

Derren Brown unleashes his Thorpe Park demon

Posted on April 18th, 2016 in Attraction PR,Celebrity PR,Consumer PR,creative publicity,Event PR,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts.

LONDON, Monday, 18th April 2016: Britain’s leading illusionist Derren Brown has given the public a terrifying new insight into his forthcoming Ghost Train attraction by unleashing a demon type creature on the general public ahead of the grand opening coming soon at THORPE PARK Resort.

EDITORIAL USE ONLY Illusionist Derren Brown walks with a four-legged demonic creature near the Grand Theatre in Wolverhampton, where he is currently performing, as more details of the ‘Derren Brown’s Ghost Train’ are revealed, ahead of it’s opening date to the public in May 2016 at Thorpe Park Resort in Surrey. Issue date: Monday April 18, 2016. The demon is one of the characters to feature on the Ghost Train, which will take guests on a 10-15 minute journey. The attraction integrates live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit. The ride has 12 multiple knee-shaking journeys and two endings, so no two ‘rides’ will be the same. Photo credit should read: Daniel Lewis

EDITORIAL USE ONLY Illusionist Derren Brown walks with a four-legged demonic creature near the Grand Theatre in Wolverhampton, where he is currently performing, as more details of the ‘Derren Brown’s Ghost Train’ are revealed, ahead of it’s opening date to the public in May 2016 at Thorpe Park Resort in Surrey. Issue date: Monday April 18, 2016. The demon is one of the characters to feature on the Ghost Train, which will take guests on a 10-15 minute journey. The attraction integrates live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit. The ride has 12 multiple knee-shaking journeys and two endings, so no two ‘rides’ will be the same. Photo credit should read: Daniel Lewis

 New images and video released today give the first hint that the narrative of the new attraction (suitable for ages 13 and over) will indeed be very different from traditional ‘ghost train’ rides of old.

The demon type creature will be one of a number of characters in the virtual reality storyline, designed to take visitors on a surreal and head-spinning 10- 15 minute journey.

 The illusionist was pictured walking the four-legged monstrous demon on a lead close to the Grand Theatre in Wolverhampton where he is currently performing on tour and is also seen introducing a secret camera video where he unleashes the creature on a series of unsuspecting members of the public.

A specially commissioned team of special effects wizards and prosthetic artists spent three months creating and building the creature which was designed by Derren for the new attraction.

THORPE PARK Resort and Derren Brown put the demon’s scare factor to the test by unleashing it on the theme park’s staff, capturing reactions on hidden cameras. Employees on site at the theme park and at the Head Office were left terrified after the demon was let out of its cage and went on the rampage.

Derren Brown commented: ‘I am excited to reveal another glimpse into my new attraction, giving the first look behind the doors of the Ghost Train. Over the last few weeks I have been testing out the components of the attraction and decided to run scare tests with my demon creature on the Thorpe Park staff – the reactions were hilarious and very encouraging. Passengers aboard the Ghost Train will experience a pretty extraordinary combination of next generation technology, grand illusion, special effects and live action, completely unalike anything they will have seen before.’

The demon is the latest in a series of reveals from THORPE PARK Resort to promote the new attraction. Previously, eerie, life-size Victorian dolls shocked commuters in London as they were spotted at numerous locations across the capital. The incredibly realistic 4ft 7” high ‘living dolls’ sent people into a frenzy on social media, with locals desperate to find out more about their creepy appearance. The initial announcement of Derren Brown’s Ghost Train was paired with a series of images of the renowned mentalist’s mouth sewn shut – hinting that he has been sworn to secrecy on this new endeavor.

The creature is one of the characters to feature within the narrative of Derren Brown’s Ghost Train, which will take guests on a head-spinning train journey or between 10-15 minutes, like nothing they have ever taken before. This brand new attraction provides a thrilling mix of exhilarating live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit, leaving visitors questions where perception ends and reality begins.

The attraction has 12 multiple knee-shaking journeys and two endings, so no two ‘rides’ will be the same but every journey will also provoke an intense reaction from each individual ‘passenger’. Whilst guests may share their journey with others, each experience will be an individual one, with every journey, sensation and fear unique.

Mike Vallis, Divisional Director of THORPE PARK Resort commented: ‘Following our announcement of Derren Brown’s Ghost Train, we’ve had many people trying to discover its’ tightly guarded secrets. As we approach the opening of this ground-breaking attraction, we unleashed one of the many terrifying features on our own employees in a series of scare tests. As the footage shows, visitors are in for the shock of their lives when they come on board Derren Brown’s Ghost Train. This is the most exciting and ambitious project we have ever attempted at THORPE PARK Resort and will be nothing like visitors have ever experienced before.’

For the latest updates on the new attraction and to be in with a chance to be the first to ride the new experience, visit mindswanted.co.uk. Age restrictions will be in place for the new ride, but are yet to be announced.

THORPE PARK Resort has recently re-opened with over 30 thrilling rides and attractions and live events to enjoy. As well as Derren Brown’s Ghost Train, there are new challenges to test in I’m A Celebrity…Get Me Out of Here, based on classic moments from the last series as well as iconic rides including the UK’s first winged rollercoaster THE SWARM, SAW – The Ride, the world’s first horror movie themed rollercoaster, STEALTH, one of Europe’s fastest and tallest roller coasters and COLOSSUS, the world’s first ten inversion rollercoaster, as well attractions such as RUSH, the world’s largest Speed Swing.

Why not add even more bite to a fun-packed visit by booking a stay in the THORPE SHARK Hotel. The unique accommodation features 90 bite sized rooms that sleep up to four people and includes free Wi-Fi, flat screen TV entertainment packages including Angry Birds App and on-demand movie service.

Kwik Fit for a Queen

Posted on April 18th, 2016 in Consumer PR,creative publicity,Event PR,Experiential Marketing,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts.

LONDON, 18th April 2015: A giant portrait of Her Majesty the Queen, created entirely out of car and truck parts, has been unveiled ahead of the monarch’s 90th birthday on Thursday 21st April.

The technical tribute, which utilises over 800 individual components, was created by car servicing giant Kwik Fit’s staff to honour Her Majesty’s contribution to the Second World War, during which she trained and served as an Army mechanic in the Women’s Auxiliary Territorial Service (ATS).

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The huge variety of parts enabled the team to create an accurate likeness, even down to the smallest detail.

Notable aspects of the elaborate three-and-a-half-metre by two-and-a-half-metre sculpture, dubbed Queen of Parts, include;

Crown created from spark plugs, indicator lenses, brake lights and chrome trim

Earrings – styled from headlight reflectors and chromed nuts

Hair – weaved from tyres, electric leads, duct pipes, wiring loom and hoses

Skin – layered gaskets, bumpers, soft panels, water bottles, washers, air filters, bodywork and radiator grills

Eyes produced from washers and blue control cable wreaths – her pupils are water pumps

Dress – constructed from brake discs, air filters, springs, spark plugs, mirrors, pulleys and petrol caps

Lips – comprised of hoses and brackets

Necklace – fashioned from headlights, mirrors and radiator grills

 A crew of four worked on the construction of the monarch’s mechanical mirror image; a process which took over 280 man hours to complete. The team was led by artist David Parfitt, with the support of Kwik Fit technicians including Stuart Packham, Dan Read and Pete Hunt from South-Eastern branches of the organisation.

The team began by gathering and assessing different images of Her Majesty to use for the basis to the portrait (including her 2002 Canadian Jubilee portrait) before settling on a design of her resplendent in the George IV State Diadem crown.

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After gathering parts from a huge variety of vehicles, Parfitt then mapped out which elements would be used to create the different aspects of the portrait including her face, hair, clothing and jewellery.

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The giant crown itself includes brake and indicator lights from an original Austin K2 – one of the types of military vehicles that Her Majesty completed her mechanical training on in 1945.

The final portrait weighs in at 115kg.

Kwik Fit spokesman Dhiren Master said: “Not many people know that Her Majesty is our nation’s most famous mechanic – having trained and served in the Auxiliary Territorial Service in World War II. Our technicians thought it was about time that was rectified and wanted to play their part in paying tribute to her extraordinary contribution to her people over her long life. So what better way to celebrate her landmark 90th birthday than with their very own technical tribute.”

Artist David Parfitt said: “The Queen is one of the most respected and admired women in the world, so there was considerable pressure to produce a tribute that honoured her appropriately. By spending huge amounts of time ensuring we were meticulous, and being conscious of the fact that moving the tiniest part could make a big difference to the overall look, we think the finished portrait is a fitting acknowledgement of the contribution she made. We hope our Kwik Fit portrait gets the royal seal of approval!”

The artwork Queen of Parts will be touring Kwik Fit centres up and down the country.

Afterwards, staff hope to present the artwork to curators at The Queen’s Gallery at Buckingham Palace for inclusion in the royal collection.

Download images https://www.flickr.com/gp/taylorherringpr/WE96fX

Behind The Scenes video available for download: https://vimeo.com/162997357/a57d3556d3

Behind The Scenes video available to embed: http://youtu.be/mwIwi6WRBYE

For details on the touring exhibition visit www.kwik-fit.com/queenofparts

EMIRATES SAFETY VIDEO

Posted on March 18th, 2016 in Football PR,Publicity Stunts,Sport PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

Another day, another football related stunt; I’ll flood the blog with football before anyone notices what I’ve done…

This time Emirates Airline, a proud sponsor of football throughout the world, staged a pre-game safety drill in the middle of the pitch at Hamburg’s home ground Volkparkstadion in front of 57,000 fans.

Using some of their cabin crew, donned in the now iconic Emirates attire, they staged a pre-flight safety check and were met with quizzical glances from the baying fans.

That’s before the group of women ended the safety check and began showing off their incredible ball skills. Mouths opened, jaws dropped and cheers roared as they demonstrated close control that would many of us to shame. They then lined the balls up on the edge of the box before slamming home past the goalkeeper to riotous applause from the assembled crowd.

Football, again, proving it’s the greatest sport in the world. Oh, and the stunt was pretty good too!

McDonald’s introduces chocolate covered fries

Posted on January 28th, 2016 in PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Stunt Of The Day.

McDonald’s is attempting to reverse its sagging fortunes in Japan with the launch this week of a new menu item: french fries smothered in chocolate sauce – reports The Guardian.

Photograph: Christopher Jue/Getty Image

Photograph: Christopher Jue/Getty Image

Justin McCurry writes ‘While the combination of deep-fried potato and sugary condiment is unlikely to impress dieticians, the fast-food chain’s Japan unit is hoping the arrival of McChoco Potatoes will counteract a slew of bad news about its performance in the world’s third-biggest economy.’

The  “McChoco Potato” — or the “McFry Potato Chocolate Sauce,” as it’s called in Japan — was officially unveiled this week.

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(Photo: Brittany Jones-Cooper)

 

YouTube channel Abroad in Japan reviews the experience;