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Publicity Stunts

Kwik Fit for a Queen

Posted on April 18th, 2016 in Consumer PR,creative publicity,Event PR,Experiential Marketing,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts.

LONDON, 18th April 2015: A giant portrait of Her Majesty the Queen, created entirely out of car and truck parts, has been unveiled ahead of the monarch’s 90th birthday on Thursday 21st April.

The technical tribute, which utilises over 800 individual components, was created by car servicing giant Kwik Fit’s staff to honour Her Majesty’s contribution to the Second World War, during which she trained and served as an Army mechanic in the Women’s Auxiliary Territorial Service (ATS).


The huge variety of parts enabled the team to create an accurate likeness, even down to the smallest detail.

Notable aspects of the elaborate three-and-a-half-metre by two-and-a-half-metre sculpture, dubbed Queen of Parts, include;

Crown created from spark plugs, indicator lenses, brake lights and chrome trim

Earrings – styled from headlight reflectors and chromed nuts

Hair – weaved from tyres, electric leads, duct pipes, wiring loom and hoses

Skin – layered gaskets, bumpers, soft panels, water bottles, washers, air filters, bodywork and radiator grills

Eyes produced from washers and blue control cable wreaths – her pupils are water pumps

Dress – constructed from brake discs, air filters, springs, spark plugs, mirrors, pulleys and petrol caps

Lips – comprised of hoses and brackets

Necklace – fashioned from headlights, mirrors and radiator grills

 A crew of four worked on the construction of the monarch’s mechanical mirror image; a process which took over 280 man hours to complete. The team was led by artist David Parfitt, with the support of Kwik Fit technicians including Stuart Packham, Dan Read and Pete Hunt from South-Eastern branches of the organisation.

The team began by gathering and assessing different images of Her Majesty to use for the basis to the portrait (including her 2002 Canadian Jubilee portrait) before settling on a design of her resplendent in the George IV State Diadem crown.


After gathering parts from a huge variety of vehicles, Parfitt then mapped out which elements would be used to create the different aspects of the portrait including her face, hair, clothing and jewellery.


The giant crown itself includes brake and indicator lights from an original Austin K2 – one of the types of military vehicles that Her Majesty completed her mechanical training on in 1945.

The final portrait weighs in at 115kg.

Kwik Fit spokesman Dhiren Master said: “Not many people know that Her Majesty is our nation’s most famous mechanic – having trained and served in the Auxiliary Territorial Service in World War II. Our technicians thought it was about time that was rectified and wanted to play their part in paying tribute to her extraordinary contribution to her people over her long life. So what better way to celebrate her landmark 90th birthday than with their very own technical tribute.”

Artist David Parfitt said: “The Queen is one of the most respected and admired women in the world, so there was considerable pressure to produce a tribute that honoured her appropriately. By spending huge amounts of time ensuring we were meticulous, and being conscious of the fact that moving the tiniest part could make a big difference to the overall look, we think the finished portrait is a fitting acknowledgement of the contribution she made. We hope our Kwik Fit portrait gets the royal seal of approval!”

The artwork Queen of Parts will be touring Kwik Fit centres up and down the country.

Afterwards, staff hope to present the artwork to curators at The Queen’s Gallery at Buckingham Palace for inclusion in the royal collection.

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Behind The Scenes video available for download:

Behind The Scenes video available to embed:

For details on the touring exhibition visit


Posted on March 18th, 2016 in Football PR,Publicity Stunts,Sport PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

Another day, another football related stunt; I’ll flood the blog with football before anyone notices what I’ve done…

This time Emirates Airline, a proud sponsor of football throughout the world, staged a pre-game safety drill in the middle of the pitch at Hamburg’s home ground Volkparkstadion in front of 57,000 fans.

Using some of their cabin crew, donned in the now iconic Emirates attire, they staged a pre-flight safety check and were met with quizzical glances from the baying fans.

That’s before the group of women ended the safety check and began showing off their incredible ball skills. Mouths opened, jaws dropped and cheers roared as they demonstrated close control that would many of us to shame. They then lined the balls up on the edge of the box before slamming home past the goalkeeper to riotous applause from the assembled crowd.

Football, again, proving it’s the greatest sport in the world. Oh, and the stunt was pretty good too!

McDonald’s introduces chocolate covered fries

Posted on January 28th, 2016 in PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Stunt Of The Day.

McDonald’s is attempting to reverse its sagging fortunes in Japan with the launch this week of a new menu item: french fries smothered in chocolate sauce – reports The Guardian.

Photograph: Christopher Jue/Getty Image

Photograph: Christopher Jue/Getty Image

Justin McCurry writes ‘While the combination of deep-fried potato and sugary condiment is unlikely to impress dieticians, the fast-food chain’s Japan unit is hoping the arrival of McChoco Potatoes will counteract a slew of bad news about its performance in the world’s third-biggest economy.’

The  “McChoco Potato” — or the “McFry Potato Chocolate Sauce,” as it’s called in Japan — was officially unveiled this week.


(Photo: Brittany Jones-Cooper)


YouTube channel Abroad in Japan reviews the experience;

Viking staff build a giant cardboard office castle

Posted on January 25th, 2016 in b2b creative PR,creative publicity,PR Stunt,publicity stunt agency,Publicity Stunts,Retail PR.

To help beat the January blues in the Viking office, staff were asked to decorate their desks with fun and creative things.

One team decided to build a giant castle.

According to the Viking blog ‘In total, the castle used a staggering 500 pieces of waste cardboard, with the four members of our team staying late to covertly construct the castle throughout the night. No one in the office knew about this project until it was finished and to capitalise on this, the team set up a secret camera to film their colleagues’ reactions as they arrived at work.’


You can read a more detailed description of their build here.

An image gallery has already attracted over 220,000 views on viral picture site Imgur.

Max Verstappen tackles a ski slope in Red Bull F1 car

Posted on January 23rd, 2016 in Car PR,Consumer PR,creative publicity,Event PR,publicity stunt agency,Publicity Stunts,Sport PR,Stunt Of The Day,Viral Video PR.

A F1 car is drives down an Austrian ski slope  – another attention grabbing spectacle from greatest marketers in Formula One.

Red Bull airlifted Max Verstappen’s car to a ski slope at Kitzbuhel, Austria (the site of the Hahnenkamm race later this month) – mechanics instal studded tires and snowchains and adjusted the ride height for the challenging terrain.

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The spectacle, attended by 3,500 people live and seen by almost a million online by now, was intended to “promote this year’s Austrian Grand Prix,” writes AutoWeek.

According to local Austrian news outlet Tiroler Tageszeitung, proceedings have been filed against Red Bull in response to the stunt, as the team doesn’t seem to have gotten their paperwork in order before unleashing Verstappen on the powder.

The $30,000 slap-on-the wrists fine has delivered a second round of media coverage and is well worth every cent.