On the subject of Publicity Stunts

Taylor Herring win Agency Of The Year at the BVA Awards

On May 7th, 2014 James wrote on the subject of Arts PR,brand PR,Celebrity PR,Comedy,Consumer Electronics PR,Consumer PR,Digital PR,DVD PR,Entertainment Brands,Event PR,Experiential Marketing,Film PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Publicity Stunts,Retail PR,Technology PR,Television Industry PR,Television PR,Viral Video PR.

Taylor Herring picked up the top award at the BVA’s this week – scooping the coveted Agency Of The Year prize.

The British Video Association honours the best in TV and Movie marketing and retail in the home entertainment sector.

BVA members (including Universal, Fox, Warners, BBC worldwide, Channel 4 and ITV Studios) account for some 90% of this £2 billion+ industry and include film and television companies and independent labels which produce, license and distribute film, sport and fitness, music video, TV, children’s and special interest programming.

10312674_500548240044691_7392914825263087542_n

About Our Entry;

Taylor Herring has been working as blinkbox’s retained PR agency since January 2013. Media stories mentioning the brand are up to 518% year on year. Viral videos, stunts, social media work and screening events have all captured public attention and helped contribute to a rise in unprompted brand consideration by 200%.

These have led to a 450% increase in transactions from referral traffic. A record breaking festive period saw sales explode 245% compared to the previous year.

What the judges said:

“Sometimes it’s not the size of the budget that counts, but the size of the imagination and Taylor Herring has shown huge ongoing imagination with its PR campaign for Tesco streaming service, blinkbox. Making an impression in a market dominated by Netflix and Amazon/Lovefilm was never going to be easy, but the judges were won over by the creative vision of the Taylor Herring team. The launch of a Gosline, a Ryan Gosling helpline, went viral. It staged a Star Trek Into Darkness inspired teleporter stunt in a shopping centre, hiring twins for a fake transportation routine. For Game of Thrones, the agency created a lifesize dragon skull, placing it on a beach, and gambling on social media to make the connection with blinkbox (it did). ”

Some of the work;

Living With Lag

On May 1st, 2014 James wrote on the subject of Broadband PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Technology PR,Viral Video PR.

An Oculus Rift experiment from Swedish fiber broadband provider Ume.net allows users to experience one of the internet’s most frustrating aspects: lag.

The “Living with Lag,” experiment demonstrates the trouble people would have dealing with lag in real life.

Users are kitted out with an Oculus Rift and given different tasks to perform; the headset features both a one-third of a second delay and a full three-second delay.

‘The result is a pretty hilarious video ad showing “lagged” folks stumbling around like zombies, fruitlessly trying to follow an aerobics class or play ping pong.’ – reports Mashable.

The point is clear. “You wouldn’t accept lag offline, so why do it online?” asks Ume.net.

 

 

The Valleys: An Eye Popping Roadside Welcome To Wales

On February 24th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR.

full set of pictures here

LONDON, Monday 24th February 2014: MTV has given the traditional ‘Welcome to Wales’ road signs a witty makeover to mark the new series of the smash hit reality show  The Valleys.

The cheeky, double sided signs pay homage to the iconic Wonderbra Adverts of the mid 90’s and feature three of the shows biggest stars Natalee Harris, Lateysha Grace and Jenna Jonathan in racy underwear.

12742800344_72d07c6531_z

The sexy pop-ups feature a unique driver-friendly ‘double sided’ cheeky design that allows a 360 view of the shows best assets, which can best be appreciated via passing drivers wing mirrors.

12742346855_5cb400d510_z

The striking design is being trialled on the A465 on the Welsh boarder and is planned to be rolled at several crossings into Wales later this week in advance of the new series airing.

12742801034_3ab37c49bc_z

Jo Bacon, Vice President, Marketing, Creative & Press, MTV UK commented:

“We wanted to extend a warm Welsh welcome to everyone entering the country and put an entertaining spin on the boring traditional signs that clog up our roads. I hope we succeed in putting a smile on the faces of passers by and if people like what they see then they can see a lot more by tuning into The Valleys on MTV! We plan to roll out our sexy road-side marketing campaign across the Welsh border in the run up to the first episode’.

The Valleys is the smash hit home grown reality show from MTV. It follows youngsters from the South Wales Valleys as they move to Cardiff to live out their dreams and has been described as the ‘most outrageous’ show on British television. The Valleys season 3 premieres on Tuesday 25th February at 10pm on MTV.

For more information please contact: Taylor Herring

Coverage Snapshot

www.taylorherring.com blog_content uploads 2014 02 The-Valleys-coverage-slide.pdf

The Valleys coverage slide

 

Paddy Power Get Lucky At The Brits With Dummy Daft Punks

On February 19th, 2014 admin wrote on the subject of Event PR,PR Stunt,PR Stunts,Publicity Stunts.

DROPPING YOUR TROUSERS ON THE RED CARPET – PRICELESS!

Full set of pictures here

London, Thursday 20/02/14:

Paddy Power, the A list bookmaker, caused a sensation on the MasterCard Brit Awards red carpet last night with their very own Daft Punk lookalikes who, after mingling with pop royalty, surprised onlookers by whipping off their trousers Chippendale style to reveal a fetching pair of Paddy Power’s world famous Lucky Pants.

1392848312_Daft-Punk-1

via OK

1392848724_Daft-Punk-3

via OK

1392848595_Daft-Punk-2

via OK

Kitted out in Daft Punk’s trademark helmets and flanked by a pair of faux PR floozies, the pair breezed in front of the world’s media without raising so much as a sniff of suspicion from the O2’s burley looking security team before pulling off the biggest Brit upset since Jarvis Cocker moonied Wacko Jacko way back in 1996.

 

rd2SaB3pZ4v18c5SVPFlnipg_mjN-K0OYdp1Y-ltYwA

Paddy Power said: “We agree with what Noel Gallagher said about the Brits last year.  The event could do with a bit more craic.  It’s about as rock’n’roll as a baby shower.  We decided to drop our trousers early and get out of there as our Daft Punk lookalikes were gagging to get to the pub to watch the Arsenal game.  We tried to take One Direction with us but they didn’t have any ID.”

J5llYvDo8XdPLrummgc3oUUWvAQI8mbpNYlqi1ahD2o

It’s not the first time Paddy’s pants have had an airing on the world stage after Nicklas Bendtner revealed his supreme taste in men’s undergarments during Euro 2012.

Coverage snapshot..

paddypowerbritsdaftpunkpragency

Giant Hedgehog Comes Out Of Hibernation

On February 16th, 2014 admin wrote on the subject of Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts.

> full set of pictures here

LONDON: Sunday 16th February 2014: A giant hedgehog was unveiled on Clapham Common this morning to celebrate the launch of David Attenborough’s Natural Curiosities on Watch at 8pm on 18th February.

12559968154_4c9cc461cf_z

The lifelike structure was scaled up to be bigger than a rhinoceros or 4×4 vehicle – measuring 12ft long, 8 foot wide, and 7ft tall – and took a specialist team of sculptors over two months to design and build. 12560419864_e98e7752b0_z-1

It is predominantly made from natural materials, including 2,000 soft wood spikes and fake fur produced from a combination of willow and coconut fibre.

Sculptor Andy Billet said, “This was my most challenging brief to date and we spent weeks replicating the skin tones and spikes to make the build as lifelike as possible.”

The sculpture has been unveiled alongside the findings of a survey commissioned by UKTV channel Watch which revealed that a quarter of British adults have never seen a hedgehog in the wild.

Moreover 74% of the nation expressed concern over the species’ dwindling numbers and believe that we should be doing more to protect and conserve the quintessentially British species.

Sir David Attenborough, who presents the show, commented: “The hedgehog is one of Britain’s greatest natural curiosities and this sculpture is a fitting tribute to one of our most delightful species. The fact that a quarter of British adults have never seen a wild hedgehog suggests that we are witnessing rapidly dwindling numbers which is a concern. Hedgehogs have some interesting habits and play a very useful part in keeping down all kinds of insect pests.  What people don’t know about hedgehogs is that in the wild they have vast territories, and they roam for miles on end.  And how do they mate? Very carefully!”

The hedgehog is featured in the second series of David Attenborough’s Natural Curiosities which explores the stories of extraordinary creatures and reveals why he considers them to be natural curiosities.

DAVID ATTENBOROUGH’S NATURAL CURIOSITIES

Sir David shares the stories of extraordinary creatures and reveals why he considers them to be nature’s curiosities in David Attenborough’s Natural Curiosities. Each episode of this ten-part landmark series features two different animals with curiously distinctive evolutionary quirks, linked together by a common theme. Sir David looks at the emperor penguin and the wood frog, both of which survive in conditions so cold they seem to defy the laws of nature; the rhino and the hedgehog, two animals that hide behind seemingly impenetrable armoured coats; and gorillas and vampire bats, who both have unfairly gained frightening reputations within the animal kingdom.

David Attenborough’s Natural Curiosities, is a new and exclusive series on Watch, Tuesdays at 8pm from 18th February

Coverage Snapshot

hog1

hog2

hog3

Dating Party At The Top Of The Shard?

On January 29th, 2014 James wrote on the subject of Attraction PR,Bar PR,Event PR,Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts.

Artist Creates Ice Bar And Igloo 800ft Above London On The Shard

The UK’s leading activity based dating site, Doingsomething.co.uk will hold the ultimate ice breaker night 800ft above London at The View from The Shard 48 hours before Valentine’s Day.

Will you find Mr or Miss Right just in time? Even if you don’t, you will have an incredible night with lively London singles.

Unknown

Reaching new heights of dating, DoingSomething.co.uk in partnership with The View from The Shard are pleased to announce the arrival of the World’s Highest Urban Ice Bar and the first ever dating party on Levels 69 and 72 of Western Europe’s tallest building – an exclusive one-night only event on Wednesday 12 February with a bespoke built ice bar and an igloo for singletons to snuggle up in.

Watch the sun set over panoramic views of the London skyline from the cosy 5ft tall, two tonne igloo created by internationally renowned ice artist Percy Salazar – decked out for comfort with blankets. Ice artist to the stars, Percy has previously worked on ice sculptures for the Queen, Stella McCartney and Lawrence Dallaglio.

The spectacular 360 degree views take in London’s most famous landmarks for up to 40 miles, including the Olympic Stadium and Canary Wharf to the east, Hampstead Heath and Alexandra Palace to the north, Buckingham Palace, the London Eye and Wembley Stadium to the west, and Crystal Palace to the south.

To keep the party alight, there will be live sets from London’s hottest DJs Nick Decosemo (Editor of Mixmag), Luke Brancaccio (Founder of hip new West London house label City Seven), Le SoSo (dance stage curator for Cornish boutique festival Leopallooza) who will all be playing cool dance grooves. And Goldbars and Lexicon (For the Love of Mic: the rap club night with a sense of fun) who will be spinning ice cold classics for people to warm up to including: Ice Ice Baby (Vanilla Ice), Cold as Ice (MOP) and It Was A Good Day (Ice Cube).

Duncan Welsh, Events Manager at The View from The Shard said, “We’re very excited to be working with DoingSomething.co.uk on the first ever singles event at the top of Western Europe’s tallest building. The View from The Shard is surely one of London’s most romantic destinations, with breath-taking views of the city – we saw two marriage proposals within the first 10 minutes of our opening! With an ice bar and igloo on Level 72, 800ft above ground, this is set to be one of the highlights of the dating scene this February.”

Dating site DoingSomething.co.uk are staunch believers that dates should give people something to talk about.

Matt Janes, DoingSomething.co.uk CEO and co-founder, said, “If a date involving an igloo 800ft above London doesn’t give you something to talk about then we don’t know what will! Our site is based around activities stimulating conversation from the get go. And this night will be the ultimate ice breaker.’

Naturally, waiters wearing penguin suits are on hand to provide perfectly chilled cinnamon flavoured Smirnoff Gold cocktails served on arrival at the World’s Highest Urban Ice Bar. Taking singletons to new heights, a choice of themed Smirnoff Gold drinks with real edible gold flakes will also be available at the first ever ice-breaking dating party on Level 72, including the ‘Iced Gold’ and ‘Cloud 72’ cocktails.

As if this wasn’t enough the first 200 guests will receive complimentary sorbetto and gelato courtesy of Snowflake Luxury Gelato. There are two artisan gelatos for guests to choose from including Hazelnut and the Valentine’s Special, Blind Date and Honey Gelato. Alternatively try a sumptuous sorbetto, flavours include Raspberry, Mango and Passionfruit and the award-winning Extra Dark Chocolate.

Daters will witness a new Guinness World Record on the night as the one-night only ice bar will become the World’s Highest Urban Ice Bar.

 Wednesday 12 February – 8:00-11:00pm

 Tickets priced at £35 for singles. Or just £30 each if you buy a pair for you and your Wingman/Wingwoman.

Includes access to The View from The Shard’s viewing platforms on Levels 69 and 72 (worth £30) throughout the night, an after party, and one month’s subscription to DoingSomething.co.uk (worth £29).

See www.DoingSomething.co.uk/IglooShard

 

 

Old Spice Launch Spoof Product Sites

On January 24th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Viral Video PR.

For their latest campaign, Old Spice has populated the internet with various spoof sites flogging things that nobody would want others knowing they bought.

After a visitor has been at any of these sites for a few seconds, Old Spice spokesman Isaiah Mustafa pops out onto your screen…and doles out some abuse…

Here are some of their sites.

Old-Spice-Prank-Sites-4-685x449

Old-Spice-Prank-Sites-5-685x417

Paddy Power install waxwork of Sir Alex Fergusson outside Old Trafford

On January 20th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Mischievous bookmaker Paddy Power have installed a wax work of former Manchester United manager Sir Alex Ferguson outside Old Trafford, with the following sign: “In case of Emergency at Old Trafford, Break Glass.”

Full-image-1-Fergies-back-Paddy-Power-e1390133081197

A post on the bookmaker’s blog reads; ‘We’ve brought Fergie back to Old Trafford. Sort of. Well, in wax work form. In a high covert operations that was only partially undermined by the massive Paddy Power logo emblazoned on the side, we brought Fergie to Old Trafford once again….Yes, it appears it was made by someone who has no idea what Sir Alex Ferguson looks like, but still – it’s Fergie back at Old Trafford – what more do United fans want?’

Full-image-3-Fergies-back-Paddy-Power-e1390132291180

The stunt was pulled this morning following Chelsea’s 3-1 victory over the Premier League Champions, who are struggling under new manager David Moyes.

The company revealed the stunt via Twitter and have already picked up hundreds of RT’s.

paddy power royal babies pr stunt coverage

Why American Apparel is not beating around the bush

On January 17th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

American Apparel have stopped shoppers dead in their tracks having kitted out the mannequins in one of their New York stores  with pubic hair this morning.

article-2540819-1AB7D3D300000578-469_634x499

 

‘As of this morning, the storefront at the retailer’s East Houston location in New York features three mannequins clad in transparent white underwear, exposing their unkempt bikini lines and stopping window shoppers dead in their tracks.’ reports The Daily Mail.

The Huffington Post spoke to an associate at the store, who said that the mannequins went up at 3am on Thursday morning and were meant to convey the “rawness and realness of sexuality.” They’re aimed at drumming up sales around Valentine’s Day, and it would appear it’s already working: Curious pedestrians have been crowding around the store taking photos, and American Apparel has received a barrage of media inquiries.

o-AMERICAN-570

 

American Apparel’s Ryan Holiday tells Gothamist, “American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine’s Day window continues that celebration. We created it to invite passerby’s to explore the idea of what is “sexy” and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we’re looking forward to hearing more points of view.”

Prankvertising is back. Devil Baby Attack Promotes Movie.

On January 15th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Viral Video PR.

An animatronic “devil baby” in a remote controlled buggy goes on a rampage through the streets of New York City and hidden cameras record people’s reactions.

An inspired and deeply unsettling marketing stunt in the ‘prankvertising‘ genre – this time for the upcoming horror film Devil’s Due.

Last year we worked with top illusionist Scott Penrose to perform some cunning teleportation trickery in a London shopping centre to promote Star Trek Into Darkness on blinkbox and installed an alien in Bristol Harbour to launch a new magic show from the makers of Derren Brown.

Newer Posts » « Older Posts