On the subject of Publicity Stunts

Sharknado Alert! Fishmonger Shark Attack Prank Video

On July 29th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR,Viral Video PR.

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LONDON, Tuesday, July 30 2014: A terrifying attack by a ‘killer shark’ shattered the peace at a quiet North London fishmonger after one bloodthirsty beast was let loose amid the catch of the day.

Razor-sharp teeth… glassy dead eyes… and an immense cavernous mouth…

But fortunately for the shoppers and staff at the fishmongers, this wasn’t a real shark – but a stunt dreamed up by special effects producers at Syfy to celebrate the release of Sharknado 2: The Second One.

A team of four artists and animatronic wizards spent two weeks creating the lifelike animatronic shark and embedded it on a fish counter along with sides of salmon and fillets of haddock.

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Shoppers at Steve Hatt in Islington who were looking to top up on their Omega 3 got the shock of their lives as the shark centrepiece first twitched – and then thrashed – about on the counter, snapping its jaws and making customers scream, jump, laugh and even flee the shop in terror.

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The result is a hilarious prank video to promote Sharknado 2: The Second One, the ultimate B movie, in which killer sharks terrorise New York after a freak weather system floods the city.

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Producers worked through the night to create the stunt, placing hidden cameras in strategic locations throughout the shop, before launching their beast on some very surprised early morning shoppers, offering them a taste of what it might be like to experience a Sharknado!

Paramedics were on hand to deal with anyone who found the fishy surprise too shocking, but shoppers took it in their stride, even when the catch of the day lurched forward as if it was about to take a chomp out of them.

Steve Hatt, fishmonger, says; ‘We’ve sold some big fish in our time and pride ourselves on our extensive range of freshly caught seafood, but we have never stocked anything as menacing or as unusual as a Sharknado shark. Talk about a having a bite of dinner – this dinner bites you!”

Sharknado 2: The Second One airs on Syfy on Thursday 31 July at 9pm
For more information: Taylor Herring 0208 206 5151

Pictures Available: Here

Gold Unveil Giant Dead Parrot For Monty Python TV Special

On July 14th, 2014 admin wrote on the subject of creative publicity,Entertainment Brands,Event PR,Experiential Marketing,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

[full set of pictures here]

LONDON, Monday 14th July 2014: The dead parrot at the centre of the eponymous sketch performed by John Cleese and Michael Palin, first screened 45 years ago, has been recreated on a giant scale to celebrate the screening of the very last Monty Python live show on comedy TV channel Gold this Sunday, the 20th July.

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The mammoth model of the ‘Norwegian Blue’ was commissioned by the comedy channel following a survey of 2000 comedy fans which named the surreal pet shop skit as the nation’s favourite Monty Python sketch of all time.

The famous sketch was first broadcast on 7 December 1969 and remains a firm favourite with audiences who have been enjoying the live shows at The O2 this month.

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The sculpture caused a stir amongst London commuters as it was hung upside down by a crane before being respectfully laid to rest on its back at Potters Fields on London’s South bank near Tower Bridge. The model, which is made from fibre glass, took a team of three sculptors over two months to design, construct and paint. The giant dead parrot measures 15 metres (almost 50 feet) from the tip of its tail to the top of its head, the equivalent to the height of five elephants standing on top of one another.

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Lead sculptor Iain Prendergast says, “We are all Monty Python fans so we were delighted to receive the brief from Gold to recreate the mythical ‘Norwegian Blue’ on a giant scale. We watched both live and televised versions of the sketch and found that there have been a number of different incarnations of the parrot with a variety of different plumages. Our sculpture provides a colourful hybrid of the dead parrots which have featured in the celebrated sketch. The key challenge for us was capturing the comedy value of the dead parrot, keeping the realism of the bird whilst also adding touches like the bloodshot, ‘stunned’ eyes.”

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The homage to the iconic Monty Python sketch will be taken to The O2 arena where fans attending the final run of live shows will be able to say their final farewell to the comedy troupe, taking pictures of the giant dead parrot and adding to the Twitter buzz using the hashtag #montypythonlive.

Steve North, General Manager of Gold says, “We believe that our giant dead parrot provides a fitting tribute to a sketch that is so loved by audiences throughout the world. We hope that fans will join us for the final Monty Python performance this Sunday to see Britain’s greatest ever comedy group bow out in style.”

Gold will be screening the live broadcast of the final Monty Python Live (mostly): One Down Five To Go stage show on Sunday 20th July.

For information and images please contact Taylor Herring 0208 206 5151

blinkbox Stage the Game Of Thrones Fan Wedding Of The Year

On July 1st, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR.

FULL SET OF PICTURES > HERE

LONDON, Tuesday 1st July 2014:

Game of Thrones super-fan Darren Prew (37) and Kerry Ford (33) from Hereford have tied the knot styled as characters Daenerys Targaryen ‘Khaleesi’ and Jon Snow, having won a unique wedding celebration staged by blinkbox.

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To celebrate Game of Thrones season 4 landing on blinkbox, the TV and Movie streaming service gave two competition winners the ultimate experience – the chance to get married in a Game of Thrones themed ceremony.

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Organisers hired Eastnor Castle, near Ledbury for the ceremony. Located in the foothills of the Black Mountains, the property is an imposing gothic fortress flanked by watch-towers, lake and enclosing a keep. The elaborate makeover of the twelve-strong wedding party took over 50 hours of fitting, styling and theatrical make-up – handled by a professional team. The bride stunned guests with her surprise arrival on a white horse and the groom stepped out from nearby trees with two Wolf Dogs on leashes.

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Hundreds responded to an online search for the fan wedding but it was Plasterer Darren who clinched it much to Kerry’s surprise. Bride Kerry explains: “I was on Facebook one evening and I saw an ad seeking couples to marry Game of Thrones style. I mentioned it to Darren. I said “Who on earth would do that?” Little did I know that he then went online and applied – without telling me!”

Groom Darren continues: “It was too good an opportunity to pass up. We were planning on getting married next year, but I knew we just had to go for it. I have been a massive Game of Thrones fans since the beginning, so having our biggest day styled in such an amazing way is a dream come true.”

The bride was styled as the stunning Daenerys Targaryen ‘Khaleesi’ with a handmade dress and trademark white blonde locks.

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Groom Darren adopted the smouldering looks of hero Jon Snow.

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On seeing each other at the altar, bride Kerry commented: “I thought the transformation was amazing, it was like marrying Jon Snow. It was very, very weird and surreal to see Darren like that!”

Best Woman (Carey McKeown, 35) and Best Man (Mike McKeown, 33) took on the intimidating appearances of a Wildling and a White-Walker respectively.

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Groom Darren commented; ‘With such a bizarre look, Mike was guaranteed a few laughs during his speech.’

Carey McKeown in costume as Ygritte

Bride Kerry, a cake designer, had spent two weeks creating an elaborate FIVE tier wedding cake.

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Kerry said; ‘I took over 20 hours to make it – it’s comprised of each of the Game of Thrones’ houses, then there are the wedding vows from Game of Thrones, King Joffrey’s crown made out of chocolate and topped with the famous iron throne. It was almost a shame to see it eaten. I changed my mind over the design of this cake so many times, it’s the most important cake I’ll ever make.’

Wedding registrar Lynne Pugh who presided over the ceremony said; “I’ve married hundreds of couples over the years – but this one was really out of this world”

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The father of the bride (Terry Ford, 66) was decked out as the loyal Stark servant, Hodor and in contrast to such a gentle character; the mother of the bride (Sue Ford, 52) was cast as Melisandre of Asshai, often referred to as ‘The Red Women’.

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Behind The Scenes Video

The groom’s party included Lady Catelyn Stark played by Darren’s mother (June Thurston, 58), and Darren’s sister (Samantha Crump, 39) as Brienne of Tharth.

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The groom’s brother-in-law (Brian Crump, 34) became the mighty Khal Drogo donning war paint and going shirtless for the occasion – in true Dothraki style.

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Although not old enough to enjoy the successful HBO series themselves, Darren and Kerry’s four children, (aged 15,14,11 and 9) dressed as the Stark children.

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Adrian Letts, MD of blinkbox Movies added: “We are obsessed with Game of Thrones and we wanted to reward a couple that are as passionate about it as us. Our policy at blinkbox is simple: we make entertainment brilliant. We hope we’ve done that here today.”

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Game of Thrones seasons 1-4 are available to buy on blinkbox now priced at £16.99 in SD and £23.99 in HD.

blinkbox is giving away 1,000 Clubcard points with every purchase of the fourth series plus a free Tesco finest 10” pizza.

For those who haven’t yet been gripped by the show, there’s an additional incentive to try it with blinkbox – 250 Clubcard points with the purchase of any of the previous three series.

Pugs Landing! blinkbox celebrate Game of Thrones fever with canine re-enactment

On June 24th, 2014 admin wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR,Viral Video PR.

 

LONDON, 24th June 2014: You wouldn’t normally associate pugs with treachery and blood-letting, but in a new video released by movie and TV streaming service blinkbox, three of the pooches appear suited and booted in a barking homage to Game of Thrones.

‘The Pugs of Westeros’ sees Roxy, Blue and Bono playing doggy versions of the main characters, including conniving King Joffrey.

Season 4 of the critically-acclaimed HBO show (minus pugs) is available to buy on blinkbox as well as all three previous series.

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Adrian Letts, Managing Director of blinkbox Movies and TV, commented: “We know the nation is settling down to devour as many episodes of this brilliant show as they can, but we hope they paws to enjoy our spoof.”

Game of Thrones Pugs: Couple Recreate Hit HBO Series With Their Three Dogs

The pugs’ owners, Phillip Lauer (57) and his wife Sue (47), have been dressing their pugs up as characters from cinema and TV since they were puppies.

They normally only shoot stills photography but jumped at the chance of creating a mini-movie based on one of their favourite shows.

for the full story visit the blinkbox blog and pictures here

Press Contact: Taylor Herring

 

Tony Hawk jumps a moving Mini Cooper [VIDEO]

On May 25th, 2014 admin wrote on the subject of Car PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Viral Video PR.

Legendary skateboarder  Tony Hawk goes head to head with a Mini Cooper for a new campaign.

Hawk has gained a reputation for his inventive tricks and death defying stunts and the 46 year old shows no signs of slow down.

The short clip shows him flying over the compact car just after it smashes into the ramp.

What The Dickens? Miss Havishams invade London!

On May 22nd, 2014 admin wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR.

LONDON, Thursday May 22nd 2014

PHOTOS HERE

► Top costume and make up team spend three hours transforming each model into Miss Havisha

► The haunting figures met at Big Ben at twenty to nine – the time Miss Havisham was jilted by her fiancé and heartbroken, stopped all of the clocks around her

► Also visited Westminster Abbey, the final resting place of author Charles Dickens

► Created to mark screening of Great Expectations on TV channel Drama this Bank Holiday weekend

Five women transformed into Miss Havisham, the sinister spinster described by Charles Dickens as ‘the witch of the place’ in coming of age novel Great Expectations, were unleashed on London today.  The Miss Havishams pay homage to the most haunting literary character, according to a recent survey.

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The models were commissioned to appear as the character to celebrate the screening of Great Expectations on TV channel Drama this Sunday 25 May at 6pm and repeated on Monday 26 May at 4pm.

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It was an early start for the five models who each spent over three hours being transformed by a team of stylists, costume designers, make-up artists and dressers before travelling by public transport into central London this morning.  Renowned costume designer Katya Wildman and her team spent two months sourcing and ageing the wedding dresses, veils, flowers and jewellery, while hair and make-up was created and applied by Deanna V’lcevska, Nicci Jackson and Julia Townend.  The team has worked with celebrities including Helena Bonham Carter, Jerry Hall, Scissor Sisters and The Who.

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Once ready, the Miss Havishams travelled amongst surprised commuters on the London Underground and buses before congregating in front of Big Ben at 8.40am, the time Miss Havisham is jilted by her fiancé Compeyson in the novel and stopped all of the clocks around her.  The Miss Havishams also visited Westminster Abbey, the final resting place of author Charles Dickens.

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Costume designer Katya Wildman says, “We watched a number of actresses playing Miss Havisham, including Gillian Anderson, Helena Bonham Carter and Charlotte Rampling as well as reading the descriptions of this haunting character in the book.  We wanted to capture Miss Havisham’s ethereal beauty as well as the decaying of her clothes and spirit as a result of her long period of mourning for the wedding she never had.  The result is a complete transformation of our five models that we hope captures the essence of this haunting and very moving character.”

Miss Havisham can also be found on Facebook as well as dating sites Guardian Soulmates, Match.com, Tinder and even My Single Friend, where she has been recommended by a well-meaning Pip.

Adrian Wills, General Manager of UKTV channel Drama says, “The Miss Havishams are a fitting tribute to one of the most memorable characters ever created.  We like to think that Charles Dickens, who is buried in Poets’ Corner in Westminster Abbey, would have been amused to think that more than 150 years after he created Miss Havisham she is standing at the foot of Big Ben at twenty minutes to nine, still pining for her lost love.”

Drama is available on Freeview channel 20, Sky channel 166 and Virgin channel 190.

Snapshot Of Coverage So Far;

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Dave Goes Nuts For Brazil World Cup

On May 19th, 2014 James wrote on the subject of creative publicity,Entertainment Brands,PR Stunt,Publicity Stunts,Television PR.

LONDON, Monday May 19th 2014

► Micro-artist carves portraits of England footie heroes out of Brazil Nuts to launch Dave’s new series in the run up to the World Cup
►Bite size artworks of the nation’s tastiest players Gazza, Lineker, Becks, Shearer and Rooney
► Work commissioned by Dave to celebrate the launch of ‘England’s Top 19 Footy Heroes’

Full set of pictures here

Ahead of this summer’s World Cup tournament in Brazil and Dave’s brand new three-part football series, UKTV channel Dave challenged artist Quentin Devine to carve five of England’s most iconic footballing legends entirely out of Brazil nuts.

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The faces of Gary Lineker, Paul Gascoigne, David Beckham, Alan Shearer and current England star Wayne Rooney have been skilfully carved into the local Brazilian delicacy to mark the launch of the football specials: England’s Top 19 Footy Heroes, England’s Top 53 Footy Goals and England’s Top 39 Footy Gaffes coming to Dave from Tuesday 20th May at 9pm.

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Each Brazil nut, measuring an average of 1.5 by 2 centimetres, took on average a painstaking 96 hours to carve with Quentin working day and night to perfect Rooney’s hairline, the raw emotion of Gazza and Beckham’s dashing good looks.  The artist worked his way through 53 nuts before finally cracking the finished portraits and spent the most time finessing Gary Lineker’s oversized ears.

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Artist Quentin Devine says, “When Dave asked me to carve the faces of five of England’s most loved football legends out of Brazil nuts I knew it would be a challenge.  The nuts can be very oily and extremely brittle but I think I managed to successfully capture the essence of each these football heroes.  My final piece, Gary Lineker, proved to be a tough nut to crack with his large ear span reducing the already tiny surface area I had to work with. After over 20 attempts, many broken ears and all hope lost, I finally perfected it. On another note, I know Dave is a comedy channel, but an Irish man carving English footballers into Brazil nuts is a real joke isn’t it?”

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After studying a vast library of images of England players over the years and using nothing more than a scalpel, a magnifying glass and 99p bag of Brazil Nuts, Quentin set up his studio to complete the gruelling challenge. The surface area he created his masterpieces on is no more than the size of a five pence coin.

Steve North, General Manager of UKTV channel Dave says, “Here at Dave we are going absolutely nuts for the World Cup, so what better way to celebrate the forthcoming summer of football than to immortalise five of our best ever players as Brazil nut carvings.  This was a challenge to end all challenges and the skill of the artist should be applauded, we thought Quentin would struggle with the oily, nutty surfaces but after 53 attempts he well and truly cracked it!

The unique world first artworks were specially commissioned to mark the launch of a special series of World Cup Programming on Dave.  England’s Top 19 Footy Heroes, England’s Top 53 Footy Goals and England’s Top 39 Footy Gaffes will star comedians and sports pundits such as Alex Brooker, Tom Rosenthal, Phil Cornwell and Adrian Chiles and sporting heroes including Gary Lineker, Ian Wright, Lee Dixon, Jim Rosenthal, Michael Vaughan and former German star Didi Hamann, as they take a look back at some of England’s greatest footballing achievements and World Cup memories.  The series, voiced by popular British comedian Jason Manford and written by Paul Hawksbee (Harry Hill’s TV Burp, TalkSport, Fantasy Football League), will air in May ahead of the World Cup in the summer.

Dave’s football season kicks off with England’s Top 19 Footy Heroes on Tuesday 20th May at 9pm.

Press Contact Taylor Herring

Taylor Herring win Agency Of The Year at the BVA Awards

On May 7th, 2014 James wrote on the subject of Arts PR,brand PR,Celebrity PR,Comedy,Consumer Electronics PR,Consumer PR,Digital PR,DVD PR,Entertainment Brands,Event PR,Experiential Marketing,Film PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Publicity Stunts,Retail PR,Technology PR,Television Industry PR,Television PR,Viral Video PR.

Taylor Herring picked up the top award at the BVA’s this week – scooping the coveted Agency Of The Year prize.

The British Video Association honours the best in TV and Movie marketing and retail in the home entertainment sector.

BVA members (including Universal, Fox, Warners, BBC worldwide, Channel 4 and ITV Studios) account for some 90% of this £2 billion+ industry and include film and television companies and independent labels which produce, license and distribute film, sport and fitness, music video, TV, children’s and special interest programming.

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About Our Entry;

Taylor Herring has been working as blinkbox’s retained PR agency since January 2013. Media stories mentioning the brand are up to 518% year on year. Viral videos, stunts, social media work and screening events have all captured public attention and helped contribute to a rise in unprompted brand consideration by 200%.

These have led to a 450% increase in transactions from referral traffic. A record breaking festive period saw sales explode 245% compared to the previous year.

What the judges said:

“Sometimes it’s not the size of the budget that counts, but the size of the imagination and Taylor Herring has shown huge ongoing imagination with its PR campaign for Tesco streaming service, blinkbox. Making an impression in a market dominated by Netflix and Amazon/Lovefilm was never going to be easy, but the judges were won over by the creative vision of the Taylor Herring team. The launch of a Gosline, a Ryan Gosling helpline, went viral. It staged a Star Trek Into Darkness inspired teleporter stunt in a shopping centre, hiring twins for a fake transportation routine. For Game of Thrones, the agency created a lifesize dragon skull, placing it on a beach, and gambling on social media to make the connection with blinkbox (it did). ”

Some of the work;

Living With Lag

On May 1st, 2014 James wrote on the subject of Broadband PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Technology PR,Viral Video PR.

An Oculus Rift experiment from Swedish fiber broadband provider Ume.net allows users to experience one of the internet’s most frustrating aspects: lag.

The “Living with Lag,” experiment demonstrates the trouble people would have dealing with lag in real life.

Users are kitted out with an Oculus Rift and given different tasks to perform; the headset features both a one-third of a second delay and a full three-second delay.

‘The result is a pretty hilarious video ad showing “lagged” folks stumbling around like zombies, fruitlessly trying to follow an aerobics class or play ping pong.’ – reports Mashable.

The point is clear. “You wouldn’t accept lag offline, so why do it online?” asks Ume.net.

 

 

The Valleys: An Eye Popping Roadside Welcome To Wales

On February 24th, 2014 James wrote on the subject of PR Stunt,PR Stunts,Publicity Stunts,Television PR.

full set of pictures here

LONDON, Monday 24th February 2014: MTV has given the traditional ‘Welcome to Wales’ road signs a witty makeover to mark the new series of the smash hit reality show  The Valleys.

The cheeky, double sided signs pay homage to the iconic Wonderbra Adverts of the mid 90’s and feature three of the shows biggest stars Natalee Harris, Lateysha Grace and Jenna Jonathan in racy underwear.

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The sexy pop-ups feature a unique driver-friendly ‘double sided’ cheeky design that allows a 360 view of the shows best assets, which can best be appreciated via passing drivers wing mirrors.

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The striking design is being trialled on the A465 on the Welsh boarder and is planned to be rolled at several crossings into Wales later this week in advance of the new series airing.

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Jo Bacon, Vice President, Marketing, Creative & Press, MTV UK commented:

“We wanted to extend a warm Welsh welcome to everyone entering the country and put an entertaining spin on the boring traditional signs that clog up our roads. I hope we succeed in putting a smile on the faces of passers by and if people like what they see then they can see a lot more by tuning into The Valleys on MTV! We plan to roll out our sexy road-side marketing campaign across the Welsh border in the run up to the first episode’.

The Valleys is the smash hit home grown reality show from MTV. It follows youngsters from the South Wales Valleys as they move to Cardiff to live out their dreams and has been described as the ‘most outrageous’ show on British television. The Valleys season 3 premieres on Tuesday 25th February at 10pm on MTV.

For more information please contact: Taylor Herring

Coverage Snapshot

www.taylorherring.com blog_content uploads 2014 02 The-Valleys-coverage-slide.pdf

The Valleys coverage slide

 

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