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Publicity Stunts

McDonald’s introduces chocolate covered fries

Posted on January 28th, 2016 in PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Stunt Of The Day.

McDonald’s is attempting to reverse its sagging fortunes in Japan with the launch this week of a new menu item: french fries smothered in chocolate sauce – reports The Guardian.

Photograph: Christopher Jue/Getty Image

Photograph: Christopher Jue/Getty Image

Justin McCurry writes ‘While the combination of deep-fried potato and sugary condiment is unlikely to impress dieticians, the fast-food chain’s Japan unit is hoping the arrival of McChoco Potatoes will counteract a slew of bad news about its performance in the world’s third-biggest economy.’

The  “McChoco Potato” — or the “McFry Potato Chocolate Sauce,” as it’s called in Japan — was officially unveiled this week.


(Photo: Brittany Jones-Cooper)


YouTube channel Abroad in Japan reviews the experience;

Viking staff build a giant cardboard office castle

Posted on January 25th, 2016 in b2b creative PR,creative publicity,PR Stunt,publicity stunt agency,Publicity Stunts,Retail PR.

To help beat the January blues in the Viking office, staff were asked to decorate their desks with fun and creative things.

One team decided to build a giant castle.

According to the Viking blog ‘In total, the castle used a staggering 500 pieces of waste cardboard, with the four members of our team staying late to covertly construct the castle throughout the night. No one in the office knew about this project until it was finished and to capitalise on this, the team set up a secret camera to film their colleagues’ reactions as they arrived at work.’


You can read a more detailed description of their build here.

An image gallery has already attracted over 220,000 views on viral picture site Imgur.

Max Verstappen tackles a ski slope in Red Bull F1 car

Posted on January 23rd, 2016 in Car PR,Consumer PR,creative publicity,Event PR,publicity stunt agency,Publicity Stunts,Sport PR,Stunt Of The Day,Viral Video PR.

A F1 car is drives down an Austrian ski slope  – another attention grabbing spectacle from greatest marketers in Formula One.

Red Bull airlifted Max Verstappen’s car to a ski slope at Kitzbuhel, Austria (the site of the Hahnenkamm race later this month) – mechanics instal studded tires and snowchains and adjusted the ride height for the challenging terrain.

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The spectacle, attended by 3,500 people live and seen by almost a million online by now, was intended to “promote this year’s Austrian Grand Prix,” writes AutoWeek.

According to local Austrian news outlet Tiroler Tageszeitung, proceedings have been filed against Red Bull in response to the stunt, as the team doesn’t seem to have gotten their paperwork in order before unleashing Verstappen on the powder.

The $30,000 slap-on-the wrists fine has delivered a second round of media coverage and is well worth every cent.


Entrepreneur runs marathon in a suit

Posted on January 14th, 2016 in Consumer PR,creative publicity,PR Stunt,Publicity Stunts,Stunt Of The Day.

Clothing entrepreneur Gihan Amarasiriwardena (Massachusetts, USA) has hit the headlines for running a half marathon in a suit.


His apparel company, Ministry Of Supply, specialises in creating garments with the structure of formal wear, but the breathability and moisture-wicking qualities of sportswear – reports Fast Company.

Amarasiriwardena had recently brought a new suit to the market and the marathon in Gloucester, Massachusetts provided the perfect opportunity for some extreme performance testing – and headline grabbing.


Amarasiriwardena, an avid athlete, began his training in trousers and a dress shirt, then gradually moved up to a full-on suit.

Amarasiriwardena ran in his company’s Aviator suit, complete with sunglasses and a tie, to finish ninth overall in 1:24:41 – a 6:29 per mile pace.’

According to the Washington Post his dapper appearance confused some fellow runners.

‘With his race bib pinned ever so discretely on the left jacket pocket, Amarasiriwardena would hear fellow racers yell, “Looking sharp!” or asking him if he was late to work on the way to the finish line.’

The publicity stunt landed valuable column inches for Ministry of Supply as well as delivering key messages about the product.


World First! Psychological Theme Park Experience To Open At Thorpe Park

Posted on October 26th, 2015 in Attraction PR,Celebrity PR,creative publicity,Entertainment Brands,Event PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts.

LONDON, Monday 26th October 2015: Derren Brown, the acclaimed British maestro of mind control, has announced details of a unique partnership with THORPE PARK Resort, to create the world’s first fully immersive psychological attraction for a theme park.


The star, who is best known for his mind blowing TV specials and interactive stage shows, has become synonymous with the art of illusion, misdirection and hypnotism since he first came to prominence with his early Channel 4 shows in 2000.


 The award winning ‘mentalist’ promises that these skills, which allow him to both predict and control human behaviour will be showcased fully at the new ‘themed’ experience, which has been in development for three years and is due to premiere at the park in March 2016.

The new one-of-a-kind experience will be the world’s only fully immersive psychological attraction, designed to manipulate the human mind.

THORPE PARK Resort has released a cryptic microsite to promote the announcement.  Fans can sign up for information at the site and will be the first to know when more information is released.

The first publicity pictures which may hint at the nature of the forthcoming attraction have also been released showing the master of mind with his lips sewn up and perhaps most unnervingly, Derren holding what appears to be a human brain in a jar.  It took four, painstaking hours, to seal Derren’s lips, locking in his secrets about the new attraction.

Construction on the new attraction has already begun on the THORPE PARK Resort site and is shrouded in secrecy.  The company have however, revealed that the footprint of the new experience will encompass 2,306 square metres and will involve a team of over 1,000 specialists from THORPE PARK Resort’s ‘Magic Making Creative Department’ and external experts, due to the ground breaking nature of the attraction.

THORPE PARK Resort approached Derren Brown in search of the next era of thrill for their Surrey theme Park, which has over 30 world-class rides and attractions. The park identified psychology as an interesting avenue to explore for a new experience and went in search for the perfect creative mind to execute a completely new and unique invention.

Visitors to the ‘themed’ experience in 2016 will embark on a 13 minute journey, making the one-of-a-kind attraction a totally unique experience in comparison to traditional theme park experiences.

Mike Vallis, Divisional Director of THORPE PARK Resort commented: ‘We started our search for the next era of thrill three years ago, and decided psychology would be an interesting avenue to explore, so we approached Derren Brown to work with us to create something truly exciting.’

We are delighted to be partnering with Derren Brown to announce the first details of what promises to be the single most exciting launch event of 2016.  The creative concept comes entirely from Derren and we have spent the best part of three years working closely with him to bring his unique vision to life. This is our biggest investment to date and over 1,000 members of our creative team and external specialists will be working on the ground to bring the new experience to life. The attraction will be a world first; as such we have invested heavily in next generation cutting edge technology that will quite simply ‘derail people’s minds’ in a way which has never been seen before. This truly is the world’s first ‘smart’ theme park attraction, paving the future for the leisure industry – it is not what you would expect a theme park to deliver.’

Derren Brown, comments: ‘The process of creating this new experience has been the most challenging of my career – so much so that it has taken us three years to get the project on track.  Now we are actually in production, excitement is mounting and we are making the final tweaks to an idea I have wanted to release for some time. As always, you can look forward to a heady mix of magic, suggestion, psychology, misdirection and showmanship. We are keeping the full details under wraps but I can say that the attraction will take you on a journey like no other, an attraction where no one will have quite the same experience and where the guests will be unable to make the distinction between what is real or imagined!’

“This opportunity with THORPE PARK Resort has enabled me to create a unique Derren Brown experience, for many to enjoy. It takes everything I love from Victoriana to mystery and illusion and wraps it up into a mind blowing journey.”

Guests can purchase their THORPE PARK Resort Annual Pass online now for 2016 by visiting,  prices start from £49.99.

Alternatively, take advantage of the early bird one-day ticket offer for 2016, which is available online for £27.99 or book into the THORPE SHARK Hotel overnight for £129 based on two persons sharing – this package includes park tickets, first to ride access to the new attraction on the second day of stay, and a complimentary breakfast at Fin’s Bar and Grill.


For more info contact Taylor Herring