Publicity Stunts « Taylor Herring

Publicity Stunts

A Mini Rolls-Royce for a big cause: Bespoke car created for sick children on way to operations

Posted on March 3rd, 2017 in brand PR,Car PR,Charity PR,Consumer PR,Experiential Marketing,PR Stunt,Publicity Stunts,Stunt Of The Day.

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A Mini electric sports car Rolls-Royce has had its first run this week at St Richard’s Hospital in Chichester, West Sussex.

The iconic British company has developed the new single seat model specially designed for children to drive on their way to the operating theatre in an attempt to reduce their anxiety and stress.

Workers at the firm spent 400 hours of their own time developing and handcrafting the mini-sized version of the car. The tiny car has a top speed of 10mph, but it can be adjusted to 4mph for the youngest patients and is fully electric, powered by a 24-volt gel battery.

The Bespoke Manufacturing project team used 3D printing for the Rolls-Royce SRH which included the production of the iconic Spirit of Ecstasy, although Rolls-Royce’s team were forced to meet rigorous NHS hygiene standards so new finishes and materials were required.

Lawrie Mewse, Project Leader of the Rolls-Royce SRH stated “I am immensely proud of what the team has achieved. This project showcases the amazing skills and technology that exist in the Bespoke Manufacturing Team and across every area at the Home of Rolls Royce here at Goodwood. However, the most important thing is giving back to the local community and having a positive impact for children and their parents during their time in hospital.”

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Molly Matthews and Hari Rajyaguru, two “test drivers” from the St Richard’s Paediatric Unit were brought to the company’s studio to be the first people to drive the incredibly special car down the Rolls-Royce production line; a privilege usually only granted to the company’s chief executive.

Back at the hospital, the St Richard’s team have been busy in their own preparation for the arrival of the little Roller, transforming the hallways of the wards and completing them with traffic signs.

Sue Nicholls, paediatric matron at Western Sussex Hospitals NHS Foundation Trust, said: “We know boys and girls alike will love driving it and in the coming years it will help turn a daunting experience into a more fun and enjoyable one for hundreds and hundreds of children”.

–  @roxana_raileanu

 

Would you like a blessing with that? Church creates thoroughly modern “drive thru” Ash Wednesday service.

Posted on March 2nd, 2017 in creative publicity,PR Stunt,Publicity Stunts,Stunt Of The Day.

lent-2Each year Ash Wednesday marks the start of Lent, the preparation before Easter in the Christian calendar and although its date changes every year it usually falls the day after Shrove Tuesday (Pancake Day). Catholic Tradition is to attend a Mass at which foreheads are marked with ash in shape of a cross. In the Bible this is a symbol of a person’s ownership and having their foreheads marked with the sign of cross means that the person belongs to Jesus Christ.

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But with modern lifestyles becoming more and more hectic many find it impossible to make time for religious observations. Fr Paddy Mooney from St Patrick’s Church in Glenamaddy, County Galway has found a way around this and marked the beginning of the Christian season with a unique drive-through Ash Wednesday service. Locals had the opportunity to drive to the door of the church, receive their ashes and drive off to work, school or other day to day activities.

Fr Paddy Mooney has said of the new initiative, “We just couldn’t have anticipated how popular it would be – thankfully there were four of us on hand because we had hundreds to get through, but everyone was very patient.”

-@elizas_music

PR stunt for ‘Rings’ sequel frights TV store customers with scene from the original movie

Posted on January 27th, 2017 in creative publicity,Film PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Viral Video PR.

Paramount has given fans a chilling real life experience of The Ring as a celebration of the release of their upcoming horror sequel.

Marketing agency Thinkmodo’s terrifying prank on TV shoppers to promote the sequel of Rings has been viewed over 200 million times in only a few days. The prank recreating one of the scenes from the original film, was filmed by a secret camera at an electronics shop in New York and led to unsuspecting customers screaming and some even running out of the shop.

The prank was made as realistic as possible, using a fake display TV and then slyly changing the screen so Samara (the creepy girl from the film) could climb out of the screen. They even used the same actor as in the film!

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Thinkmodo co-founder James Percelay has explained the reason for the prank: “Real-life pranks are just more powerful than horror-movie trailer, because they don’t have that gloss of unreality that even the best horror trailers have “.

The stunt has captured the attention of millions right in time for the upcoming release date of the third instalment in the Ring franchise hits cinemas on 3rd February.

– @LilahKS

‘Angel of Knives’ created in hopes of spreading anti-knife crime message

Posted on January 24th, 2017 in Attraction PR,creative publicity,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

Artist Alfie Bradley has created a guardian angel, a sculpture called ‘Angel of Knives’ as a monument to those who have been affected by knife crime.

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Bradley, who has previous artistic notoriety for creating a 13-foot-tall gorilla out of 40,000 teaspoons, decided on the creation of the sculpture in order to spread the message of anti-knife violence after his friend was stabbed.

The sculpture, which was constructed in the British Ironworks Centre at Oswestry, Shropshire has helped spearhead the knife amnesty and is over 27-foot-high, weighs around 10 tonnes and is constructed from 100,000 knives, collected from 43 police forces across the UK. The knives were sterilised and blunted before they were incorporated into the sculpture, with the sculpture taking Bradley over 18 months to complete. The face of the angel is a blend of Bradley’s father, grandfather, and great-grandfather.

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The knife collection was part of a national drive in 2015 and 2016, called Save a Life, Surrender Your Knife, to raise awareness of the tragedy of knife crime. ‘Knife bins’ were placed around cities across the UK, where carriers were encouraged to surrender their knives anonymously (no CCTV and no names taken) with no repercussions.

The sculpture has had mixed reactions. Caroline Shearer, a mother whose 17-year-old son Jay Whiston was stabbed to death at a house party in 2012 said

“This is a sculpture of hope. I feel privileged to have my son’s name on it, as I do not want anyone else living our nightmare.”

However, Cheryl Evans, the mother of Warren Graham who died aged 18 after being stabbed 2004, “an angel is pure, a knife is the devil’s creation to the death of our young people and those who use it to end innocent lives… I will not and cannot support this, the fight begins. Maybe you have not lost a child so cannot see the deep-rooted agony this will cause.”

The sculpture will do a UK tour including the fourth plinth in Trafalgar Square and then find a permanent home in the centre of Manchester.

Sussex Police and Crime Commissioner Katy Bourne said: “The sculpture will be a very poignant reminder to us all of the victims of knife crime and it’s vital that we continue to raise awareness of the extremely serious consequences of carrying a knife.”

– @apparentlyimkj

Heinz Helps Us Fight The Cold With This Emergency Stunt

Posted on January 20th, 2017 in brand PR,branded content,Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Doesn’t it seem like just yesterday that we were welcoming in 2017, wondering what the new year had in store for us? One thing that is guaranteed, however, is the cold weather we will experience between January and March. All of us will be wrapped up in big jackets, hats, gloves and leggings, fearing the frost and dreading that early morning wake up.

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Heinz, decided to “share the love and help Londoners stay cosy with the ultimate comfort food” (Shane Shortman, Marketing Manager for Heinz) today by setting up ‘In Case of Emergency’ branded cases filled with a tin of Heinz soup (Cream of Tomato, naturally). Commuters are encouraged to smash the boxes with spoons and take one of the nation’s favourite comfort foods, if the cold became too unbearable.

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It only makes sense. A study found that 75% of Brits think that nothing combats Jack Frost like a bowl of warm soup! Soup is also second only to a cup of tea when it come to the nation’s ways of dealing with everything. What better than to have a tin at the ready!

Heinz’s soup production factory in Wigan is already producing 9 million cans a day in preparation for the increased demand as cold weather sets in. The company typically sees soup sales go up 5% for every degree the temperature drops during the cold “soup season” (October to March).

The emergency boxes will appear across London and the UK’s coldest cities throughout the months.

This stunt has given us a warm, satisfied feeling, even in these cold and gloomy times. Soup for lunch anyone?!

@apparentlyimkj