Publicity Stunts « Taylor Herring

Publicity Stunts

Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

This Sunday, 26th March, in case you have not heard already is Mother’s Day. If you haven’t, don’t panic you still have a couple of days to sort something out. Whether it is with the traditional bouquet of flowers or something more unique there are thousands of ways to show mum’s just how much they mean to you. Here is our round-up of some of our favourite campaigns from the last week dedicated to all of the hardworking mums out there. This celebration is all for you!

Groupon: Bubbly fingers!

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According to research conducted by Kantar, Prosecco overtakes champagne as the top fizz for Britons, with shoppers splashing out £181.8m on bottles last year alone. So just in time for Mother’s Day Groupon have embraced the love for the bubbly beverage and created a prosecco flavoured nail varnish, which tastes and smells just like the drink.

Sainsbury’s: A card for every family!

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It is such a simple gesture but equally such a wonderfully stark statement of how progressive 2017 is as Sainsbury’s launches its first ever Mother’s Day card for lesbian parents. The card reads ‘To My Lovely Mums’ which captures the brand’s support towards same-sex relationships. Sainsbury’s say they wanted its greeting card selection ‘to better reflect the growing number of non-traditional families’. The card follows on from Sainsbury’s Christmas commercial featuring a lesbian couple, which also conveyed their embracing attitude towards non-traditional families.

Beefeater: More talk, fewer phones!

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Put down the phone and talk to your Mother! For Mother’s Day Beefeater restaurants are inputting no phone zones. The trial has taken place after research revealed that 54% of British people thought that checking phones at the table was the most annoying thing at meal times. If you are heading down to a Beefeater this Sunday a ‘no phone zone’ reservation, will automatically permit staff members to collect all phones as a form of deposit.

Paperchase: Get creative!


Sometimes the typical Mother’s Day gifts can feel a little impersonal as you see many buying the name “Number 1 mum” teddy bears and brick-a-brac. Paperchase has offered a nifty solution and a great excuse to get involved in some good old arts and crafts. Teaming up with “expert crafter” Emily Dawe they have set out a simple to follow tutorial which will have you making beautiful paper creations. As my mother has always told me “It is the thought (and effort) that counts”.

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Be still my beating heart. The gruff, mumbling heart throb Tom Hardy is set to return to Cbeebies to make us all feel gooey inside again on Mothers’ Day. His last outing on Bedtime stories set the internet alight as women everywhere went weak at the knees at the thought of Mr Hardy tucking them into bed at night. Something tells me that on Sunday the usual demographic of viewers aged 2-5 years old will change dramatically. This might just top the list of the best present to Mothers’ and women alike on the 26th March 2017.

@JaneyLbarker

A commuter’s dream: “Transformer” car designed to creatively beat gridlock. Autobot’s roll out!

Posted on March 20th, 2017 in Car PR,Consumer PR,creative publicity,PR Stunt,Publicity Stunts,Stunt Of The Day.

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So it might not exactly be on the same scale as Optimus Prime but this one off model has some transforming powers of its own. This unassuming Jeep Cherokee SUV holds a secret and may just be the answer to all commuter’s prayers.

We have all been there at some point. Brought to a standstill in a traffic line that seems to have no end. Stuck for hours, edging micro-millimetres forward once every ten minutes all the while slowly losing hope and our sanity that we will ever get home.

Well when this special vehicle is confronted by the only too familiar sight of a gridlock it has a hidden weapon up its sleeve. The car’s entire body can lift itself up using a hydraulic rig to a staggering 9 feet above the ground and widen its wheel base to allow the car to effortlessly drive right over other vehicles frustratingly stuck bumper-to-bumper.

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But before you start celebrating, dear commuters, it is worth pointing out that unfortunately for now this seemingly prayer-answering model is not going to be rolling out on the production line any time soon.

Instead it is in actuality a clever marketing stunt from Thinkmodo to promote Verizon Telematic’s Hum platform. The Hum is a dongle based system that plugs into a car’s OBD port and can add features such as diagnostics, road-side assistance, location and speed tracking along with geo-fencing. The stunt has been described as a literal representation of the upgrades that the Hum can bring to the driving experience.

Jay Jaffin, Verizon’s VP of Marketing said of the campaign, “In many respects, [the Hum Rider is] a bit of a metaphor, taking the ordinary driving experience and making it extraordinary. Kind of what we’re illustrating with that crazy car that drives over cars.”

Crazy it may be; yet it still has us all wishing for one in time for the 5 O’clock rush home tonight.

– @gfpvincent91

Our top picks of the Brands going green for St Patrick’s Day celebrations

Posted on March 17th, 2017 in Consumer PR,FMCG,Food and Drink PR,Publicity Stunts,Roundup,Stunt Of The Day,Tourism PR.

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St Patrick’s Day is being celebrated around the world today. The day honours the patron saint of Ireland, but celebrations are held around the world.

This is the perfect opportunity for businesses to capitalise on some fun and festive marketing. Each year we see a number of successful campaigns on social media.

Here are our picks of brands that got into the St. Patrick’s Day celebrations this year:

FIFA 17 releases special green cards collectables to celebrate St. Patrick’s Day, “The Green Team” out from 16th to  20th March.

To help with any miscommunication that might arise, Innocent has created this handy guide that show the true meanings behind common Irish terms and phrases [insert pic]

In an attempt to show their appreciation to St. Patrick’s Day, Starbucks, championing the hipster ideology reminded everyone that they “always wear green” posting this picture.

Tourism Ireland organised a group of Irish dancers to perform on Westminster Bridge and on the London Underground, bringing a smile to everyone’s faces and helping to deliver the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

The doughnut chain Krispy Kreme is celebrating St. Patrick’s Day by changing the name of its original glazed doughnuts to the Irish-sounding O’riginal Glazed. In keeping with the theme, the chain is also bringing back its specially formulated green dough to make green doughnuts.

“St. Patrick’s Day is the perfect occasion to change the colour of the Original Glazed, and our customers love sharing them with family and friends,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

Paddy Power releases special snap-chat filters that celebrates both the race and St. Patrick’s Day today.

 

@roxana_raileanu

Never mind the Empire State: Kong is heading towards his latest target, LA!

Posted on March 10th, 2017 in creative publicity,Film PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Leading up to the premiere of Kong: Skull Island Grandesign, an experimental agency has created a path of destructive tracks across Los Angeles. The stunt features the notorious and enormous ape’s footprints implanted into the ground. The agency has produced five visually dramatic displays over a period of almost a week.

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The first display features the ape’s enormous footprints embedded deep into the sand at Dockweiler Beach, measuring at a staggering 25 feet long by 12 feet across.

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On Sunday, Kong travelled to Capital Records to unveil a site of damage and destruction. Cars were crushed and the pavement shattered, by the uncontrollable ape. The team behind the creative stunt placed fog machines in the cars to heighten the effect of horror to the scene.

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Microsoft Square was next on Kong’s list. On Monday, the agency used 3D vinyl and chalk to create the illusion of Kong’s hands being forced into the ground. The image was surrounded by broken benches, some snapped in half and others destroyed completely.

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On Tuesday, Kong popped by the infamous Hollywood sign. However, the visit featured no glitz or glam but instead mud and dirt. The stunt used sculpted dirt, scenic props and fog machines which were inserted inside the footprints.

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The last visit featured Kong making his mark on the Hollywood Walk of Fame famously outside the Dolby Theatre where the premiere was held last night.

All featured locations were placed on Waze, a traffic and navigation app. An icon captured, “Kong was here” would pop up on the map as passers-by came into contact with the scenes. Additionally, Kong’s epic prints also showed up on Goggle Earth, during the stunt.

– @JaneyLbarker

A Mini Rolls-Royce for a big cause: Bespoke car created for sick children on way to operations

Posted on March 3rd, 2017 in brand PR,Car PR,Charity PR,Consumer PR,Experiential Marketing,PR Stunt,Publicity Stunts,Stunt Of The Day.

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A Mini electric sports car Rolls-Royce has had its first run this week at St Richard’s Hospital in Chichester, West Sussex.

The iconic British company has developed the new single seat model specially designed for children to drive on their way to the operating theatre in an attempt to reduce their anxiety and stress.

Workers at the firm spent 400 hours of their own time developing and handcrafting the mini-sized version of the car. The tiny car has a top speed of 10mph, but it can be adjusted to 4mph for the youngest patients and is fully electric, powered by a 24-volt gel battery.

The Bespoke Manufacturing project team used 3D printing for the Rolls-Royce SRH which included the production of the iconic Spirit of Ecstasy, although Rolls-Royce’s team were forced to meet rigorous NHS hygiene standards so new finishes and materials were required.

Lawrie Mewse, Project Leader of the Rolls-Royce SRH stated “I am immensely proud of what the team has achieved. This project showcases the amazing skills and technology that exist in the Bespoke Manufacturing Team and across every area at the Home of Rolls Royce here at Goodwood. However, the most important thing is giving back to the local community and having a positive impact for children and their parents during their time in hospital.”

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Molly Matthews and Hari Rajyaguru, two “test drivers” from the St Richard’s Paediatric Unit were brought to the company’s studio to be the first people to drive the incredibly special car down the Rolls-Royce production line; a privilege usually only granted to the company’s chief executive.

Back at the hospital, the St Richard’s team have been busy in their own preparation for the arrival of the little Roller, transforming the hallways of the wards and completing them with traffic signs.

Sue Nicholls, paediatric matron at Western Sussex Hospitals NHS Foundation Trust, said: “We know boys and girls alike will love driving it and in the coming years it will help turn a daunting experience into a more fun and enjoyable one for hundreds and hundreds of children”.

–  @roxana_raileanu