PR Stunts « Taylor Herring

PR Stunts

The furry hero of the 2017 London Marathon unmasked: Mr Gorilla is still crawling his way to victory

Posted on April 26th, 2017 in Charity PR,Comedy,Consumer PR,creative publicity,Health and Fitness PR,PR Stunt,PR Stunts,Sport,Stunt Of The Day,Viral Video PR.

The London marathon is a hard enough feat as it stands as only those with peak fitness levels can handle the gruelling 26 mile stint around the capital. It goes without saying that with my diet currently made up of 70% takeaways and 40% chocolate I will not be competing any time soon and therefore I hold those who do manage to find the dedication and stamina to compete in very high esteem.  At yet some individuals, these paragons of goodness, go the extra mile (no pun intended) to push themselves further with the addition of peculiar and inherently cumbersome costumes all in the name of raising money for charity. Enter Mr Gorilla who is crawling his way into the nation’s hearts for a very worthy cause.

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Unmasked as Met Police officer Tom Harrison, aka Mr Gorilla apparently decided that running the marathon in a gorilla suit was not enough. No, in true gorilla fashion, this brave man decided that he was going to crawl across the entirety of the course and is at this very minute still making his way towards the finish line since starting his epic quest on Sunday morning.

Whilst still apparently in high spirits despite blistered and cut hands and knees the brave Mr Harrison quipped, “I’m going good, I’ve just been having a gorilla power nap. Just been napping on some bark chippings under an old tree, which is the perfect gorilla nesting habitat really”.

All of Mr Harrison’s efforts have been on behalf of The Gorilla Organization which is dedicated to conserving gorillas in Rwanda, Uganda and DR Congo, and Mr Harrison’s Just Giving page for his marathon effort has so far raised more than £1,500 for the charity.

Mr Gorilla hopes to complete his marathon on Friday a whole 5 days after starting. It is wonderful to see someone raising the profile of endangered gorillas in the mainstream media. And for once it is not about Harambe.

If you would like to support Mr Harrison in his efforts you can donate to his Just Giving page here. Go Gorilla man go!

-@gfpvincent91

Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

-@gfpvincent91

 

 

Paddy’s Prosthetic Presidents saddle up for a huge week of racing

Posted on March 14th, 2017 in bookmaker PR,PR Stunts.

Londoners were left stunned after the two most powerful world leaders, Russian leader Vladimir Putin and US President Donald Trump, appeared to arrive in the capital on horseback, ahead of the biggest week in the horse racing calendar.

The traffic stopping stunt was organised by bookmaker Paddy Power, who credit the ‘Trump-factor’ for a sharp increase in political bets, with more than £100k of bets staked since Trump took office.

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Turnover on political betting industry-wide is expected to top £10m in 2017 but that figure is dwarfed by the £800m expected to be bet across the industry during Cheltenham week – making it the busiest betting event in the calendar.

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To mark the occasion, Paddy Power are offering punters who know their horses from their executive orders the chance to bet on Cheltenham-Politics specials including; Willie Mullins to be Top Trainer and Trump to serve a 2nd Term (7/2), Ruby Walsh to be Top Jockey and Trump to be impeached in 2017 (8/1), and Neon Wolf to win the Novices Hurdle and Sean Spicer to be sacked in 2017 (20/1).

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Commuters were left gobsmacked as they spotted Presidents Putin and Trump, who appeared in good spirits along with their faithful steed – reportedly named ‘Trotski’ – ahead of jump racing’s flagship event.

The shirtless duo looked at ease riding bareback around the capital, before holding hands outside Parliament, and sharing a kiss in front of Buckingham Palace.

Paddy Power said: “Toffs, rowdy footballers, and now world leaders – horse racing gets all sorts excited. With political punting at an all-time high, Vlad and The Donald seemed more than happy to swap nukes for nags ahead of Cheltenham. We’ve seen a huge surge in political bets since Trump took office and with a big week of horseracing ahead it made perfect sense to offer punters the chance to bet on both.”

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 In the era of ‘fake news’, Londoners were left flabbergasted at the sight of Putin and Trump together, with one passer-by commenting: “We’re used to seeing some spectacles in London but I thought I needed a pair when spotting this. It’s not every day that you bump into the two most powerful men on the planet – it certainly set my heart racing.”

 The bizarre scene was inspired by the famous photos of Putin taken in 2009, which saw the President riding shirtless in Siberia’s Tuva region. The image went viral and has become one of the internet’s most shared memes.

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Actors Karl Greenwood and Doug Devaney spent more than six hours being made up with prosthetics by a team of Hollywood special effect artists to be transformed into the controversial Presidents.

PADDY POWER CHELTENHAM-POLITICS SPECIALS

7/2        Willie Mullins to be Top Trainer and Trump to serve a 2nd Term

8/1        Ruby Walsh to be Top Jockey and Trump to be impeached in 2017

10/1      Douvan to win Queen Mother Champion Chase and Trump to resign in 2017

20/1       Limini to win the Mares Hurdle and Kellyanne Conway to be sacked in 2017

20/1       Neon Wolf to win the Novices Hurdle and Sean Spicer to be sacked in 2017

40/1       Melon to win the Supreme Novices Hurdle and Trump to outlaw Gay Marriage

50/1       Un De Sceaux to win the Ryanair and Trump to admit he wears fake tan

80/1       Cantlow to win the Cross Country Chase and Trump to make Russia first state visit

100/1    Native River to win the Gold Cup and Putin to win the Nobel Peace Prize in 2017

100/1    Colin Tizzard to be Top Trainer and Mexico to pay for Trump’s wall

100/1    Altior to win the Arkle and Trump to open Are 51 to the public

150/1    Yanworth to win the Champion Hurdle and Trump to ban Russians from US entry

200/1    Cue Card to win the Gold Cup and Trump to paint the White House Gold

Never mind the Empire State: Kong is heading towards his latest target, LA!

Posted on March 10th, 2017 in creative publicity,Film PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Leading up to the premiere of Kong: Skull Island Grandesign, an experimental agency has created a path of destructive tracks across Los Angeles. The stunt features the notorious and enormous ape’s footprints implanted into the ground. The agency has produced five visually dramatic displays over a period of almost a week.

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The first display features the ape’s enormous footprints embedded deep into the sand at Dockweiler Beach, measuring at a staggering 25 feet long by 12 feet across.

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On Sunday, Kong travelled to Capital Records to unveil a site of damage and destruction. Cars were crushed and the pavement shattered, by the uncontrollable ape. The team behind the creative stunt placed fog machines in the cars to heighten the effect of horror to the scene.

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Microsoft Square was next on Kong’s list. On Monday, the agency used 3D vinyl and chalk to create the illusion of Kong’s hands being forced into the ground. The image was surrounded by broken benches, some snapped in half and others destroyed completely.

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On Tuesday, Kong popped by the infamous Hollywood sign. However, the visit featured no glitz or glam but instead mud and dirt. The stunt used sculpted dirt, scenic props and fog machines which were inserted inside the footprints.

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The last visit featured Kong making his mark on the Hollywood Walk of Fame famously outside the Dolby Theatre where the premiere was held last night.

All featured locations were placed on Waze, a traffic and navigation app. An icon captured, “Kong was here” would pop up on the map as passers-by came into contact with the scenes. Additionally, Kong’s epic prints also showed up on Goggle Earth, during the stunt.

– @JaneyLbarker

Heinz Helps Us Fight The Cold With This Emergency Stunt

Posted on January 20th, 2017 in brand PR,branded content,Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Doesn’t it seem like just yesterday that we were welcoming in 2017, wondering what the new year had in store for us? One thing that is guaranteed, however, is the cold weather we will experience between January and March. All of us will be wrapped up in big jackets, hats, gloves and leggings, fearing the frost and dreading that early morning wake up.

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Heinz, decided to “share the love and help Londoners stay cosy with the ultimate comfort food” (Shane Shortman, Marketing Manager for Heinz) today by setting up ‘In Case of Emergency’ branded cases filled with a tin of Heinz soup (Cream of Tomato, naturally). Commuters are encouraged to smash the boxes with spoons and take one of the nation’s favourite comfort foods, if the cold became too unbearable.

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It only makes sense. A study found that 75% of Brits think that nothing combats Jack Frost like a bowl of warm soup! Soup is also second only to a cup of tea when it come to the nation’s ways of dealing with everything. What better than to have a tin at the ready!

Heinz’s soup production factory in Wigan is already producing 9 million cans a day in preparation for the increased demand as cold weather sets in. The company typically sees soup sales go up 5% for every degree the temperature drops during the cold “soup season” (October to March).

The emergency boxes will appear across London and the UK’s coldest cities throughout the months.

This stunt has given us a warm, satisfied feeling, even in these cold and gloomy times. Soup for lunch anyone?!

@apparentlyimkj