Posted on April 27th, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,FMCG,PR Stunt,Stunt Of The Day,Technology PR.
Tech giants Samsung join the long list of companies branching out into the interactive outdoor ad to promote the new Samsung Gear 3 smartwatch.
There have been several bus stop advertising stunts done over the past few years including, ones with USB charging ports for your phone in the US, ones that dispense sunscreen, promoting cancer awareness, in Australia and now Samsung has added their name to the ranks with a rather sexy instalment in Tel Aviv.
The billboard at first glance appears to be the classic ‘hunky male model in a fancy suit’ advertising the latest luxury timepiece. That is however, until the model comes to life via livestream and interacts with the waiting passengers at the bus stop, while showing off some of the features on the new Gear 3. With a combination of reactions from shock to amusement the smouldering model certainly perked up those who discovered his secret with one man even being allowed to swap places with him in a secret hidden studio.
The interactive digital ad is a popular medium for today’s brands to deliver their message to consumers with several companies using this method to shock, inform or just make you laugh, it is certainly engaging and in Samsung’s case clever and charming.
If only all our morning commutes could be brightened up with some fun advertising.
Posted on April 21st, 2017 in brand PR,Comedy,Consumer PR,Drama PR,Leisure PR,PR Stunt,Stunt Of The Day,Television PR.
TV show Versailles has come under a lot of scrutiny from the press in the past due to the many depictions of sexual activity within each episode. From graphically passionate rendezvous to even the odd ménage à trois it is enough to get anyone hot under the collar.
The second series, premiering tonight, continues to follow the exploits of the court of King Louis XIV and promises to be its raunchiest, most debauched season yet, rivalling the likes of even Game of Thrones. However network Canal+ and advertising agency BETC have decided to deliver humour in their latest tongue-in-cheek campaign which aims to distract your kids so you can watch the show, in all of its decadent glory, without disruption.
Their latest promotional product “Versailles for Kids” includes apps and games available for Android & iOS with levels or tasks that take 52 minutes to complete, conveniently the same running time as an episode. Also up for grabs are magic boxes, gardening kits and king dress-up costumes, all with the purpose of keeping the little innocent ones busy to avoid the adults having to make those awkward excuses or diving frantically for the remote when the steamy scenes come onscreen.
As a result over 9 million people were reached with the campaign, with 6 million media impressions and 50 percent brand engagement. Moreover over 4,000 toys were won in total. That is a lot of happy kids!
Although with the show airing at 9:30pm, it’s my firm belief that the kids should be ushered off to bed by then so you’re able to open that chilled bottle of wine, unwind for a while and if the fancy takes you, enjoy the odd French sex scene in peace.
Posted on April 4th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,FMCG,Food and Drink PR,PR Stunt,snackfood PR,Stunt Of The Day.
Some very strange things have been happening to pizza recently. Firstly the internet erupted after the incredibly weird food trend of dipping pizza slices in milk came to light and now, just a month later, another bizarre creation has been born. Behold the Crème egg pizza.
Let me preface this by pointing out that this is not just any ordinary pizza with the Easter treats plopped on top. No, this has been designed from the bottom up. The Fior-egg-tina, as it had been dubbed, is a sweet take on the classic Italian Fiorentina, which is usually made up of a combination of toppings such as spinach, mozzarella, tomato and egg. Each ingredient in this new recipe has now been substituted for a sweeter alternative. Thus the tomato base has been turned into macerated strawberries, the spinach and mozzarella have become mint and mascarpone and finally the eggs have of course been swapped with the Crème variety.
But if you think that it could not get any madder you are sorely mistaken. As in place of the optional Parmesan cheese of the original composition you can, for an extra 50p, choose a generous sprinkling of mini eggs to add the finishing touches to a truly bonkers pizza.
The pizzas — made by Neapolitan pizza specialists Crust Bros — will be available to order from Crust Bros on the Deliveroo website or app from 7 April until 14 April and are priced at £6.45 each. Now that is eggsquisite indeed!