Comedy PR « Taylor Herring

Comedy PR

Digging for memes: 9GAG sets out to amuse and confuse our future generations with buried treasure.

Posted on May 3rd, 2017 in brand PR,Comedy,Comedy PR,Consumer PR,Entertainment PR Jobs,Experiential Marketing,Online PR,PR Stunt,Stunt Of The Day,Viral Video PR.

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A favourite past time of schools everywhere: the time capsule. The premise is simple, to bury items and memorabilia that define the times for either our future selves or generations to discover with glee in years to come. Hidden in the earth around the country I am sure there are little treasure troves of Spice Girls cassettes, Pokemon cards and maybe the odd Tamagotchi scurried away by teens to define the 90s. But now is the age of the internet, so how do we define this generation for those yet to come. Well apparently the answer is memes.

You know them, you either love them or hate them. These days there a too many to count from beloved favourites such as the adorable Doge to the more controversial Pepe the frog; memes are everywhere. But  memes are also fleeting in nature and ever changing with each new craze. When was the last time you heard someone singing the now age old classic chocolate rain or posting the original dancing baby from Ally Mc Beal?

So to immortalise some of our favourites 9GAG have created their very own meme time capsule in the form of a 4 metre high stone slab buried in a secret location in the Spanish desert. 623,254 members of 9GAG’s community voted for their favourite memes, which were then carved onto it. The company believes that when future generations find it, they’ll discover humans, “besides being intelligent, were also very funny.”

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In the longest troll to date, spanning possibly untold generations, one can only imagine the look on archaeologist’s faces as they, in years to come, compare the carvings of a Dickbutt to the hieroglyphs found in Ancient Egypt.

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So somewhere several feet underground, there’s a giant rock with SaltBae, Philosoraptor, and the PPAP guy carved on it. Welcome to 2017. Bravo 9GAG, bravo.

-@gfpvincent91

James Blunt takes self-deprecating to a hilarious new level in advert for new album launch

Posted on March 15th, 2017 in Celebrity PR,Comedy,Comedy PR,Music PR,Online PR,Stunt Of The Day.

The chairs are placed in a circle as one by one the members of the group introduce themselves. Name and age. Each looking more embarrassed than the last, shame covering every inch of their faces as they struggle to speak up. This is no ordinary support group. Such is the stigma that so strongly binds them; they are all James Blunt fans. But do not fear for he is here for you.

In an advert for an album release unlike any other, James Blunt has fully taken on the mantle of the greatest “guilty pleasure” artist and shows how aware he is of how his music is perceived by many.

Yet, ever endearingly instead of shying away, he is embracing his infamy and using it as a marketing technique. Moreover with the video receiving over 33 thousand views since its appearance on Monday it is safe to say that it is working.

This is not the first time that James Blunt has gleefully poked fun at himself. As anyone who follows James on Twitter knows, he has had his fair share of hateful messages. Yet he seems to take immense pleasure in wittily crafting responses designed to draw further attention to himself and his supposed failings or alternatively turn it back around on the instigator with often crude but nevertheless tummy tickling results. In a world full of internet trolls he is a mighty troll slayer.

Therefore if you too have been affected by James Blunt’s music his new album titled The Afterlove is available for Pre-order now. Perhaps with this new incarnation public opinion can be swayed and James Blunt fans will no longer have to meet in darkened rooms. After all if it is possible for Justin Bieber for change his music’s perception then surely it is possible for anyone.

-@gfpvincent91

Yorkshire Tea have recruited some familiar faces to ensure they do their jobs “proper”

Posted on March 13th, 2017 in brand PR,Celebrity PR,Comedy,Comedy PR,Consumer PR,Stunt Of The Day.

Championing home grown celebrities of varying ilk, Yorkshire Tea have teamed up with Lucky Generals to release three short adverts starring TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers and the Kaiser Chiefs.

Each appear in a variety of tongue in cheek scenarios demonstrating the brand’s “unwavering passion and uncompromising dedication” to doing things “proper”, which if you can overlook the charmingly Yorkshire grammar without making your eyes twitch; is guaranteed to bring a smile to your face on a Monday afternoon.

The videos centre around the chosen Yorkshire bred celebrities having been employed in various roles within the company.

The rather downbeat rock-band Kaiser Chiefs do not seem too happy with their new role having to endlessly supply live on-hold music at the brand’s headquarters.

However the always endearing Brownlee brothers, clad in lycra, seem to still possess the same comradery witnessed at the World Triathlon Series as they swap various modes of transport as “tea couriers” to make sure they get their package for the company delivered on time.

Finally the man and legend that is Michael Parkinson shows off the recruitment skills he has picked up from a lifetime in broadcasting as he eloquently narrates a job interview of a young man wishing to join him in the ranks at Yorkshire Tea.

Andy Brown, Managing Director at Yorkshire Tea said of the recent appointment : “Michael’s experience is unparalleled and as with everything we do as a company we want to ensure our hiring process is done proper. As soon as we received his application, we knew he’d be a fantastic fit for the role – given our Royal Warrant it’s only right that we add a knight to the ranks.”

-@gfpvincent91

 

 

Specsavers shares some quick-witted advice following Oscars 2017 blunder

Posted on February 27th, 2017 in Awards PR,brand PR,Comedy,Comedy PR,Online PR,Stunt Of The Day.

The Oscars can become somewhat of a cringe-fest with overly emotional speeches and more recently political declarations. However, the 2017 Oscars will now go down in history for hosting one of the greatest award show blunders of all time as La La Land was mistakenly named as Best Picture over true winners Moonlight.

Not one to miss a trick, Specsavers have capitalised on this moment in a quick witted tweet with the most apt use of their trademark slogan to playfully poke fun at the situation.

-@gfpvincent91

Super Bowl LI: Top 5 adverts – from politically correct to the most funny

Posted on February 6th, 2017 in brand PR,branded content,Celebrity PR,Comedy PR,Retail PR,Roundup,Sport,Sport PR,Stunt Of The Day,Viral Video PR.

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Many are still excited about the Super Bowl weekend and are talking about how Tom Brady led one of the greatest comebacks in sports history lifting New England from a 25-point hole to the patriots’ fifth NFL championship in the first Super Bowl overtime beating the Atlanta Falcons. Advertisers and big name brands released countless commercials that grabbed people’s attention and here are the top 5 adverts that stood out.

  1. Budweiser

Immigration is a hot topic today and it’s clearly shown in Budweiser’s Super Bowl ad, which is based upon the story that follows Adolphus Busch, an ambitious young immigrant’s journey to America in pursuit of his dream of making the best beer in the world and becoming the co-founder of Budweiser. However, with a strong message like this titled “Born the Hard Way” for 2017 Super Bowl commercial, Budweiser has triggered backlash from some for being “too political”. The commercial however has gone viral on social media and now has over 20,6 million views on YouTube.

  1. Audi

The wage gap, equal pay and feminism are one the most talked about topics today, and that might be one of the reasons why we are seeing a little girl as the protaganist in Audi’s equal pay commercial for Super Bowl 2017, where the little girl is competing in a soapbox car race and gracefully wins the game. The commercial reveals an emotional inner monolog as the girl’s father struggles to discuss gender equality with her and hopes for the situation to change as his daughter grows.

“What do I tell my daughter?” the father says. “Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe I’ll be able to tell her something different.”

Published on February 1st 2017, the video already has over 8 million views on YouTube.

  1. Airbnb

Airbnb commercial conveying a political message stood out as one of the most powerful ads for Super Bowl 2017 and had everyone expressing their shared opinions via Twitter with over 24k retweets including the #WeAccept hashtag. The Airbnb ad preaches equality, diversity, and acceptance including multi-ethnic faces on their Super Bowl advert. The video features diverse faces from different ethnic background and words that say “No matter who you are, where you’re from, who you love, who you worship, we all belong. The world is more beautiful the more you accept.”

  1. Kia

In a recent Kia’s campaign for Super Bowl, we see Melissa McCarthy as a warrior sprinting through the dessert, helping whales and saving the environment from natural disasters. This might be one of the funniest Super Bowl commercials so far while promoting the 2017 Niro Crossover, a car that has set a Guinness World Record for lowest fuel consumption while driving across the America. The company’s message is that no challenge is too big, too small or too difficult. People are loving the idea behind Kia’s campaign and the video has over 164k views in less than a week.

  1. Mr Clean

According to Mr. Clean commercial, every woman desires a man who cleans and is willing to scrub the kitchen down. Here you can see best of Mr. Clean’s moves in the shower and wiping the kitchen floor as he makes it all look so effortless. Football fans love a bit of fun during the Super Bowl half-time and the video has already gone viral with over 8 million views on YouTube.

– @elizas_music