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Archive for the ‘Charity PR’ Category

Retail PR: Celebrities Dare To Bare All…

Tuesday, April 6th, 2010

LONDON, Tuesday 6th April 2010: Celebrities including Jade Jagger, Bruno Tonioli, Liz McLarnon, Julia Bradbury, Sol Campbell and Christopher Biggins have all ‘dared to bare’ for the cameras in aid of raising valuable funds for charity and encourage the public to strip their wardrobes bare too…

Julia Bradbury

The campaign, aptly named Give Up Clothes for Good and launched by the UK’s biggest charity Cancer Research UK and brands-for-less retailers TK Maxx and HomeSense, is a nationwide clothing and homeware collection to raise valuable funds to help beat childhood cancers.

Bruno Tonioli

The campaign runs from 5th-25th April and is being supported by celebrities and shoppers across the country. Since 2004, the biennial campaign has been a huge success – in 2008, it raised £3.2million worth of donations for Cancer Research UK’s life-saving research and this year aims to raise even more.

Sol Campbell

Jade Jagger, model and designer says: “As a mother of two girls myself, I can’t imagine the devastation felt by parents whose child is diagnosed with cancer. Cancer Research UK is the largest single funder of research into children’s cancer in the UK, having spent more than £9 million last year and it’s vital that this work continues. I am fully behind Give Up Clothes for Good and encourage everyone to get involved – taking along donations to TK Maxx and HomeSense stores is so simple to do, yet will be invaluable in helping Cancer Research UK to beat childhood cancers.”

Kate Walsh

Bruno Tonioli, Strictly Come Dancing Judge says: “I really enjoyed taking part in this shoot and was glad to Give Up Clothes for Good to help Cancer Research UK beat childhood cancer. I hope everyone else feels the same and I encourage the nation to open up those closets; reach for those hidden marvels, and donate your fabulous items of clothing and homeware to TK Maxx and HomeSense stores.”

File1-Lucy Benjamin 100v3 by JasonBell

Special free donation bags will be available in TK Maxx and HomeSense stores at the end of March however all bags are welcome from bin bags to supersize carrier bags. Each filled bag could be worth up to £30 to Cancer Research UK. For details on how to get involved, check out the TK Maxx website www.tkmaxx.com

Press Contact: Taylor Herring PR 0208 206 5151

Celebs Spring Clean For Charity

Wednesday, March 24th, 2010

LONDON, 24th March 2010; The UK’s biggest charity Cancer Research UK and brands-for-less retailers TK Maxx and HomeSense have teamed up with online auction site eBay for a once-in-a-lifetime chance to bid for a piece of celebrity history.

Sharon Osbourne, Duffy, David Walliams, Tyra Banks, Nicky Hilton, Rupert Grint, Leighton Meester and the Duchess of York are just some of the celebrities that have parted with their prized possessions for Give Up Clothes For Good – a campaign to help raise valuable funds for life-saving research into childhood cancers.

Duffy PR

Fans keen to purchase their favourite celebrity items will have the chance to bid on clothing including designer handbags, coats, dresses, signed trainers and t-shirts such as Sharon Osbourne’s Burberry coat, David Walliams’ Tom Ford suit and the Duchess of York’s Issa dress. The auction will go live for a week on Thursday 25th March at 9am – closing on Thursday 1st April at 3pm at www.tkmaxx.com/ebay

Sharon Osbourne, international celebrity and judge of America’s Got Talent says: “I’ve donated my favourite Burberry coat for the Give Up Clothes for Good campaign. I know that donating it will help to raise money for an amazing cause – beating childhood cancer. I really hope the general public gets behind this campaign as it’s such a simple thing to do. It won’t cost them a thing, they’ll be clutter-free and helping raise money for a good cause at the same time.”

David Walliams, comedian and star of Little Britain says: “I’ve donated my favourite Tom Ford suit to the campaign. It’s dark grey and I’ve looked outrageously smart in it in the past. While I would have loved to keep it, I know it will be raising money for an important cause. Cancer is such a horrible disease at any age, let alone when you’re a child, so we need to do everything we can to help fund more research. Please take part in this campaign and help save more lives.”

Duffy, multi-award winning singer says: “I wore this on stage when I performed at the Lollapalooza festival in Chicago, August 2008. I have really happy memories of the event because the summer heat heightened the crowd’s spirit and the atmosphere was just amazing. I’m donating it in support of the Give Up Clothes for Good campaign to raise awareness and funds for this fantastic cause.”

Launched in 2004, the bi-annual campaign Give Up Clothes for Good is not only for celebrity donations but organisers are urging the general public to rummage through their wardrobes and cupboards to join the fundraising by dropping in unwanted quality clothing and households goods to any TK Maxx or HomeSense store between 5th-25th April. The campaign in 2008 raised £3.2 million to help beat childhood cancer and this year aims to raise over £6 million for groundbreaking research.

Special free donation bags will be available in TK Maxx and HomeSense stores at the end March however all bags are welcome from bin bags to supersize carrier bags. Each filled bag could be worth up to £30. For details on how to get involved check out the TK Maxx website

Bare Your Wardrobe for Charity

Thursday, March 18th, 2010

LONDON, Thursday 18th March 2010: The UK’s biggest charity Cancer Research UK has partnered with brands-for-less retailers TK Maxx and HomeSense for a fourth year to launch the UK’s longest running charity collection partnership to raise valuable funds for the treatment and cure of childhood cancers.

giveupclothesforgoodLaunched in 2004 and referred to previously as GiveGet, the 2010 campaign is called Give Up Clothes for Good and is calling upon the nation to strip their wardrobes bare for the biggest clothing and homeware collection ever. Supported by celebrities and shoppers across the country, the campaign has already raised a staggering £3.2 million worth of donations to help beat children’s cancer and aims to raise over £6 million for groundbreaking research by the end of 2010.

Give up Clothes for Good runs from 5th-25th April with special donation bags available free in TK Maxx and HomeSense stores from late March. However, all bags are welcome – from bin bags to supersize carrier bags.

So hang on to unwanted gifts, strip your wardrobes as bare as you dare and drop in your unwanted, quality clothing and household items to any TK Maxx or HomeSense store between 5th and 25th April. Each bag donated could be worth up to £30. For more details on how to support the campaign, please visit www.tkmaxx.com.

For media information please contact: Taylor Herring PR 0208 206 5151


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