November 9, 2019
Teaming up with Kate Winslet to support Ovarian Cancer Action.
Oscar winner, Kate Winslet, lends support to Ovarian Cancer Action as the charity launch new awareness campaign.
We worked with charity, Ovarian Cancer Action to help PR the launch of their newest awareness and fundraising campaign – ‘I Will Survive’.
Voiced by Hollywood actress, Kate Winslet, the new ad campaign features a cast of young girls speaking the lyrics of Gloria Gaynor’s iconic anthem ‘I Will Survive’ which was been rerecorded for the charity by British singer Birdy.
With one woman dying of ovarian cancer every two hours in the UK, the charity hopes the new campaign will raise awareness of the disease and highlight the important need for research.
The initial launch received 30 pieces of coverage across national, consumer, regional and trade titles.