Awards PR « Taylor Herring

Awards PR

Specsavers shares some quick-witted advice following Oscars 2017 blunder

Posted on February 27th, 2017 in Awards PR,brand PR,Comedy,Comedy PR,Online PR,Stunt Of The Day.

The Oscars can become somewhat of a cringe-fest with overly emotional speeches and more recently political declarations. However, the 2017 Oscars will now go down in history for hosting one of the greatest award show blunders of all time as La La Land was mistakenly named as Best Picture over true winners Moonlight.

Not one to miss a trick, Specsavers have capitalised on this moment in a quick witted tweet with the most apt use of their trademark slogan to playfully poke fun at the situation.

-@gfpvincent91

Young girls recite Taylor Swift’s 2016 female empowerment acceptance speech for this year’s Grammy Awards Promo.

Posted on February 1st, 2017 in Awards PR,branded content,Celebrity PR,Stunt Of The Day.

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With the 59th Annual Grammy Awards just round the corner, The Recording Academy has released a moving promo advert which is part of a Grammy’s campaign called “Believe in Music”.

The promo video shows young girls as musicians, athletes and dancers repeating the acceptance speech that Taylor Swift famously gave after winning Album of the year for ‘1989’. The moving one minute ad then finishes off with the original footage of Swift’s impassioned speech. The aim of the campaign is to celebrate the different ways music influences, inspires and strengthens us.

Taylor Swift’s speech urges everyone, especially girls, to focus and keep fighting for their dreams and not to let people side-track you or put you down. The Recording Academy said they wanted their campaign to reflect what is happening in our society and use Swift’s speech to empower and motivate.

Evan Greene, chief marketing officer at The Recording Academy said, “Music both reflects and advances culture, so we try to do the same with our annual Grammy Award brand campaigns. I think our campaigns tap into the dominant theme of what’s happening in society, and this year, The Recording Academy felt it right to highlight music’s uplifting aspects.”

The speech, which may have been seen initially as a sly dig at rapper Kanye West after he infamously rapped “I made that b***h famous” has turned into an empowering girl-power ad.

– LilahKS

Dave’s Best Jokes from Edinburgh Fringe 2016

Posted on August 23rd, 2016 in Awards PR,Celebrity PR,Comedy PR,Event PR,Television Industry PR.

Edinburgh, 23rd August 2016: Award-winning entertainment channel Dave has announced the winner of the ninth annual award for Dave’s Funniest Joke of the Fringe.

In a brand new show for the Edinburgh Fringe Festival, West Bromwich-based comic Masai Graham produced the joke which 27% of the respondents voted their funniest joke of the Fringe; ‘My dad suggested I register for a donor card, he’s a man after my own heart.’

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The announcement is the ninth year for the coveted award whose previous winners include Tim Vine, Rob Auton, Stewart Francis, Zoe Lyons and Nick Helm.

In its mission to find the most hilarious one-liners, Dave enlisted the help of an expert panel of ten judges, consisting of the UK’s foremost comedy critics.  They scoured venues at the world-famous Edinburgh Festival Fringe over a week-long period to nominate their five favourite jokes. The shortlisted gags were then put to 2,000 Brits, with no reference to the comedians who told them, who then voted for the jokes they found the funniest.

Dave’s Top 15 Funniest Jokes from the Fringe Festival 2016

 “My dad has suggested that I register for a donor card.  He’s a man after my own heart.” – Masai Graham– 27%

“Why is it old people say “there’s no place like home”, yet when you put them in one…” – Stuart Mitchell – 25%

“I’ve been happily married for four years – out of a total of 10.” – Mark Watson – 21%

“Apparently 1 in 3 Britons are conceived in an IKEA bed which is mad because those places are really well lit.” – Mark Smith – 21%

“I went to a pub quiz in Liverpool, had a few drinks so wasn’t much use.  Just for a laugh I wrote The Beatles or Steven Gerrard for every answer… came second.” – Will Duggan – 20%

“Brexit is a terrible name, sounds like cereal you eat when you are constipated.” – Tiff Stevenson – 20%

“I often confuse Americans and Canadians.  By using long words.” – Gary Delaney – 18%

“Why is Henry’s wife covered in tooth marks?  Because he’s Tudor.” – Adele Cliff – 16%

“Don’t you hate it when people assume you’re rich because you sound posh and went to private school and have loads of money?” – Annie McGrath – 15%

“Is it possible to mistake schizophrenia for telepathy, I hear you ask.” – Jordan Brookes – 15%

“Hilary Clinton has shown that any woman can be President, as long as your husband did it first.” – Michelle Wolf – 15%

“I spotted a marmite van on the motorway. It was heading yeastbound.” – Roger Swift – 14%

“Back in the day, Instagram just meant a really efficient drug dealer.” – Arthur Smith – 13%

“I’ll tell you what’s unnatural in the eyes of God. Contact lenses.” – Zoe Lyons – 13%

“Elton John hates ordering Chinese food. Soya seems to be the hardest word.” – Phil Nicol – 12%

 On being awarded the top spot, Masai Graham, self-proclaimed “General Punochet”, said I’m proud and honoured to win Joke of the Fringe. The funny thing is that it was Dave’s Joke of The Fringe that inspired me to become a comic. I remember picking up the paper years ago, reading the top 10 gags and wondering if I could write a decent one myself, so it feels fantastic to have actually won!”

In order to compile the shortlist, each of the judges sat through an average of 60 different comedy performances and sifted through more than 3,600 minutes of material. This meant they each had a potential pool of around 7,200* different jokes to choose from.

The Dave award, which is open to both established and up-and-coming comedians, pays homage to the wealth of talent on offer at the Edinburgh Festival Fringe whilst shining a spotlight on the individual jokes, not just the performances. In fact, so as to ensure the jokes are ranked fairly, the comedian’s name or show are not revealed during the voting process – it is purely down to the jokes themselves.

Steve North, General Manager of Dave commented: “The Fringe is renowned for being the best place to spot new and emerging comedy talent, and although there are some returning contenders in our top 10 this year, there is a high volume of new talent which is very exciting to see.”

The Edinburgh Fringe Festival is widely acknowledged to be the biggest arts festival in the world and takes place every August for three weeks in Scotland’s capital city. Starting in 1947, it was seen as a post-war initiative to reunite Europe through culture, and was so successful that it inspired more performers than there was room for.

2016 marks the ninth year of Dave’s Funniest Joke of the Fringe. You can also follow Dave on Twitter at @join_dave and Facebook at facebook.com/davewittybanter.

 

 

Dances (Naked) With Wolves

Posted on March 31st, 2016 in Awards PR,Comedy PR,Stunt Of The Day,Television PR,Tourism PR,Travel PR.

The Eurovision Song Contest is, if you’re a staunch fan of England, a yearly exercise in frustration. We put forward a decent, catchy pop song only to see it shunned for political reasons. For many, though, The Eurovision Song Contest is a day of celebration; friends gather, sweepstakes and bingo are drawn up as we sing, dance and laugh at some of the insanity on show.

Standing out as a contestant isn’t easy though; the performances are loud, the outfits are outrageous and each song is as catchy as the last. To steal the show and make the headlines you’ll need some sort of edge…

Like being naked.

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And performing with wolves.

This is a PR win for everyone involved. IVAN, the performer, his producer and the whole country of Belarus. Well, assuming the performance goes well. You can watch the performance below, NSFW warning though – there’s a bit of nudity in there.

LEODEON

Posted on February 23rd, 2016 in Awards PR,Celebrity PR,Film PR,stuff we liked,Stunt Of The Day.

People are desperate for Leonardo DiCaprio to win an Oscar.

We, as a cinema watching audience, have decided that his canon is deserving of the recognition of his peers at the highest level and his latest attempt, ‘The Revenant’, is hotly tipped by many to finally land him that ‘Best Actor’ gong.

Odeon, one of the leading cinema companies in the UK, have taken their support of Mr. DiCaprio to the next level:

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LEODEON is born. After polling the nation on that most pivotal of question the stunt was born and our nation has shown its support to Leo for the awards on Sunday.

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Expect to see this cropping up in your social feeds as more and more people go nuts for Leo closer to the day (and next week if he finally shakes that Oscar monkey from his back.)