Say goodbye to those late night drives and sleepless nights: Car giant Ford has the answer
Posted on April 11th, 2017 Katie Mallion in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.
It seems that motor company, Ford have decided to revolutionise nursery furniture by creating the ‘MAX Motor Dreams’, the first crib designed to mimic a car ride.
Created to promote the new Ford C-Max range of family-centric cars, this ‘game changer’ of a crib has several high tech features which simulate the experience of a car journey, including gentle tilting movements, a warm street light glow and even soft engine noises, all to aid in a peaceful night’s sleep; the crib can also be paired with a phone app that maps your real journeys so that your baby can enjoy a familiar route to sleepy-town.
This is the kind of product that would make money hand-over-fist if it were to reach full scale production, which Ford are considering. I know for a fact my parents or anyone who tried to get me off to sleep when I was a baby wouldn’t have hesitated to throw down the cash just to get some peace & quiet.