Say goodbye to those late night drives and sleepless nights: Car giant Ford has the answer « Taylor Herring

Say goodbye to those late night drives and sleepless nights: Car giant Ford has the answer

Posted on April 11th, 2017 Katie Mallion in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

max_motor_dreams-1

It seems that motor company, Ford have decided to revolutionise nursery furniture by creating the ‘MAX Motor Dreams’, the first crib designed to mimic a car ride.

Created to promote the new Ford C-Max range of family-centric cars, this ‘game changer’ of a crib has several high tech features which simulate the experience of a car journey, including gentle tilting movements, a warm street light glow and even soft engine noises, all to aid in a peaceful night’s sleep; the crib can also be paired with a phone app that maps your real journeys so that your baby can enjoy a familiar route to sleepy-town.

max_motor_dreams_baby

 

This is the kind of product that would make money hand-over-fist if it were to reach full scale production, which Ford are considering. I know for a fact my parents or anyone who tried to get me off to sleep when I was a baby wouldn’t have hesitated to throw down the cash just to get some peace & quiet.

-@mckinleykearney

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