Creative Brand Communications


Waterstone’s announces it is phasing out the apostrophe in its logo because it is no longer ‘practical’ in the age of the internet and email addresses.

But, reports The Daily Mail, the move sparked outrage among customers and punctuation experts who insist that the apostrophe should remain.

John Richards, chairman of the Apostrophe Protection Society said: ‘It’s just plain wrong. It’s grammatically incorrect.’

In other Waterstones news – we’re loving this new Twitter feed from Waterstones Oxford Street – with a stream of excellent lit-wit like this.



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