Creative Brand Communications


McDonald’s are hoping to score some points with parents by replacing the usual plastic toy in a Happy Meal with a book.

The burger chain will give out 9 million Mudpuddle Farm books, written by Michael Morpurgo, over the next four weeks, having signed a tie-up with publisher Harper Collins.

The Daily Telegraph reports that this “is the latest attempt by McDonald’s to improve its reputation, following the decision to sell only organic milk, print calories on its menu boards, and refurbish all of its outlets.”



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