Creative Brand Communications

Article

January 24, 2012

.

Unilever is launching its first Lynx product for women in the UK expanding the previously men’s-only brand using the strapline: “Nothing will ever be the same again.”

A teaser video, created by BBH, featuring a female cop and a male robber running towards each other launches online today.

The company is now selling the products directly from its Facebook Page.

source: Marketing Week and TNW

[JF]

 

Latest Articles