Creative Brand Communications

.

http://www.youtube.com/watch?v=2W8lsqf6HJY

Amnesty International’s brilliant partnership with Shazam drives 150,000 email signatures in a week!

V smart campaign under the banner ‘The Sound of Amnesty’

Whenever Shazam couldn’t detect a song, it would display a special message. ”Valentina Rosendo Cantu could not make herself heard either. Assaulted by soldiers, she asked for justice but the authorities refused to investigate.” Results showed a 500% increase on the same campaign last year.

(PM)

source: digitalbuzzblog

 

Latest Articles