January 24, 2012
Amnesty International’s brilliant partnership with Shazam drives 150,000 email signatures in a week!
V smart campaign under the banner ‘The Sound of Amnesty’
Whenever Shazam couldn’t detect a song, it would display a special message. ”Valentina Rosendo Cantu could not make herself heard either. Assaulted by soldiers, she asked for justice but the authorities refused to investigate.” Results showed a 500% increase on the same campaign last year.