Creative Brand Communications


Unlikely (seemingly tenuous) links between products and campaigns can often bring around some of the most inventive efforts. Chalk this one in that category as New Zealand based online electricity retailer Powershop has created a video, starring toddlers who quote Donald Trump (complete with wigs):

The tagline, Power you CAN love, makes the connection a little easier to swallow but still,  it’s a fun, topical video that’s already doing well online. If you needed any more convincing between brand and campaign here’s Powershop’s CEO’s line:

[Trump] “likes to abuse his power and influence to promote his prehistoric views about minority groups of society. Our video parodies Mr Trump by projecting his own words through the mouths of lovable toddlers to highlight how infantile he is.”


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