Creative Brand Communications


January 28, 2013


To help people ‘take a break’ from the online world, chocolate brand Kit Kat have created a ‘Free No WiFi Zone’—a bench that blocks off WiFi signals in a 5 metre radius.

Kit Kat hope that this outdoor campaign (in Holland) will encourage people to ‘disconnect’ from email, Twitter and texts – and get stuck in to as newspapers, hardcover books and actual conversations.

via Design Taxi 


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