March 7, 2017
The power of the meme: Brands capitalise on new twitter trend with hidden text scavenger hunts.
As with most trending memes it is not long before brands catch on to a new way to appeal to their younger demographic and likewise as with most things on the internet, it all started with a photograph of a dog.
The “Zoom in on the nose” meme originated with people sharing photos of another classic meme subject: the “doge” or more commonly known as the Shiba Inu. Upon closer inspection of the image, informed with the initial clue of where to look, the viewer is lead on a text based scavenger hunt as each new sentence found includes new directions to another part of the picture. Each final sentence is unique, however they all share a similar wholesome message; usually in the form of a compliment which accompanied with the original photograph of an adorable pooch is guaranteed to brighten your day.
zoom into the dog nose pic.twitter.com/DjHG0QhGw9
— snck ★彡 (@SNCKPCK) February 25, 2017
With such a simple concept it is unsurprising that many brands have jumped on this bandwagon. The method is left largely unchanged with end results ranging from tongue in cheek comments on time-wasting, cheeky requests for more subscribers to genuine facts that you may have previously ignored or quickly forgotten in more conventional marketing. And of course it would not be the internet without at least one reference to Rick Astley and his infamous infuriatingly catchy song. You know the one I mean.
Without giving away any spoilers, here are our top examples of how brands have whole-heartedly embraced this new creative craze.
zoom in on the syrup pic.twitter.com/omRBupjrXq
— Denny’s (@DennysDiner) March 1, 2017
Zoom in on the chip at the bottom pic.twitter.com/VvVrRBlU2y
— Jimmy John’s (@jimmyjohns) February 27, 2017
— Popular Science (@PopSci) March 2, 2017
zoom in on the lizard’s nose pic.twitter.com/gbEMogHodz
— Tumblr (@tumblr) March 2, 2017
Zoom in on the lid pic.twitter.com/J3E69r7Scc
— innocent drinks (@innocent) March 2, 2017
— Chicago Town (@chicagotown) March 2, 2017