Creative Brand Communications


April 13, 2012


‘the global pursuit of happiness’, or ‘the army of luck’, is an installation designed by german artist boris petrovsky, comprised of 520 maneki neko (the japanese ‘lucky cat’ or ‘money cat’ talismans).

These figurines are used in asian countries to bring luck and prosperity, and also purchased as souvenirs by many western tourists. each holds a coin or other object with its right paw, and waves with its left.

via: Design Boom


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